Social Media Value

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How can social media deliver value to the consulting business

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Social Media Value

  1. 1. Social Media – Business Value Paul Tanner, Virtual Technologies in/paultanner :: @paul_tanner paul.virtual-techno.com paul[at]virtual-techno.com RG 11th July 2009 © Virtual Technologies Ltd 1
  2. 2. Social Media Opportunity http://en.wikipedia.org/wiki/Social_media RG 11th July 2009 © Virtual Technologies Ltd 2
  3. 3. Relevance to Consulting Build: • Trust and reputation • Practical knowledge/ best practice • Access to resources • Extended network Orchestrate: • Project communication • Collaborative work RG 11th July 2009 © Virtual Technologies Ltd 3
  4. 4. Social Media Practicalities Strategy/ research Planning/ deployment Choice of tools RG 11th July 2009 © Virtual Technologies Ltd 4
  5. 5. Strategy Your target audience? Your desired outcomes? RG 11th July 2009 © Virtual Technologies Ltd 5
  6. 6. A Few Good Tools RG 11th July 2009 © Virtual Technologies Ltd 6
  7. 7. Planning Which tools to use? ? ? How will the conversation flow? RG 11th July 2009 © Virtual Technologies Ltd 7
  8. 8. Application Scenario #1 RG 11th July 2009 © Virtual Technologies Ltd 8
  9. 9. Deployment Ease of use/ propensity to use? Protection of brand and IP? Protection of privacy? RG 11th July 2009 © Virtual Technologies Ltd 9
  10. 10. Integration for Ease of Use Walled Gardens APIs to Interconnect RG 11th July 2009 © Virtual Technologies Ltd 10
  11. 11. Protection Public vs. Private content? IP containment? Manage any risk to the brand? RG 11th July 2009 © Virtual Technologies Ltd 11
  12. 12. Options SaaS vs. in-house deployment? Fine-grained access control? Single sign-on? RG 11th July 2009 © Virtual Technologies Ltd 12
  13. 13. Broaden your horizon RG 11th July 2009 © Virtual Technologies Ltd 13
  14. 14. Application Secenario #2 Live stream a session Get remote input Make available afterwards RG 11th July 2009 © Virtual Technologies Ltd 14
  15. 15. Live streaming an unconference RG 11th July 2009 © Virtual Technologies Ltd 15
  16. 16. Measure and improve Final outcomes vs. plan? Too much detail? SEO & Tuning opportunities? RG 11th July 2009 © Virtual Technologies Ltd 16
  17. 17. Assessing the Value Outcomes otherwise not attainable Cost-effectiveness Acceptability of risks RG 11th July 2009 © Virtual Technologies Ltd 17
  18. 18. Social Media Practicalities Summarising: • Research then develop strategy • Choose tools carefully and plan implementation • Integrate to get the full payback • Deploy safely, protecting brand and privacy RG 11th July 2009 © Virtual Technologies Ltd 18
  19. 19. Social Media Business Value http://www.slideshare.net/paul_tanner/social-media-value Paul Tanner, Virtual Technologies in/paultanner :: @paul_tanner paul.virtual-techno.com paul[at]virtual-techno.com RG 11th July 2009 © Virtual Technologies Ltd 19

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