The Coca-Cola Campaign Simon Berry Steve Bridger Paul Henderson 2gether08 3 July 2008
The idea <ul><li>That Coca Cola use their distribution channels (which are amazing in developing countries) to distribute rehydration salts. Maybe by dedicating one compartment in every 10 crates as 'the life saving' compartment? </li></ul>
The facts <ul><li>1 in 5 children die before the age of 5 in Africa </li></ul><ul><li>5,500 children per day </li></ul><ul><li>You can buy a Coca-Cola virtually anywhere </li></ul>
Timeline May 1988 The idea 6 May 2008 Twitt er invite to BC4A 6 May Commented and blogged idea 16 May Annie Lennox on DID 7-14 May Chasing Coca-Cola 18 May Facebook Group set up 0 21 May Interview with Eddie Mair iPM 23 May Statement from Coca-Cola 347 24 May iPM Broadcast 24 May Eve Graham sings 397 1 Jun Nominated for New Media Awards 5 Jun Teleconference with Coca-Cola 1778 16 Jun Face to face with Coca-Cola 2173
Alive@5 Group Growth – 44 days Facebook email feature lost 1 st Newsletter 3 rd Newsletter iPM Broadcast T/conf with Coca-Cola New Media Awards Nomination 4 th Newsletter Brussels Meeting Posted video link 2 nd Newsletter
Objective drift Get Coca-Cola’s attention Get a face to face meeting with Coca-Cola Get an International NGO engaged Link with local Health Department Design and run trials Formative evaluation Roll out?
Current issues Tanzania Research about to start Agreement to Blog Coca-Cola needs an International NGO Initial contacts with WaterAid and Oxfam not promising Facebook ‘Message Members’ active again Facebook group has been the key to success so far How to keep it growing? More expertise/person power required What next?