Bergen 2009 Ppt Pdf

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A presentation at the University of Bergen, Norway, on the best practices in fair use project at American University's Center for Social Media, and its implications for European creators.

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Bergen 2009 Ppt Pdf

  1. 1. COPYRIGHT & CREATIVITY: GETTING BALANCE BACK
  2. 2. HOW DO COPYRIGHT POLICIES INHIBIT THE GROWTH OF DIGITAL CULTURE?
  3. 3. “Standing on the shoulders of giants.”
  4. 4. TWO CHALLENGES: Collapse of business Copyright imbalance models (incumbents’ (emergent users’ problem) problem)
  5. 5. BUSINESS MODELS COLLAPSING P2P, Piracy, Downloading, Etc.
  6. 6. R 4, 2012 IDAY, DECEMBE NEW Y ORK, FR
  7. 7. THE IMBALANCE PROBLEM
  8. 8. WHEN WE •  It’s hard to license TRY TO USE •  It’s hard to find out EXISTING who owns it CULTURE TO •  We’re locked out and MAKE NEW punished if we break CULTURE: the locks •  We’re not sure what the balancing features of our laws are
  9. 9. LICENSING •  Usually time-limited •  Too many layers •  Too many regions
  10. 10. SOLUTION:
  11. 11. WAIT…
  12. 12. +
  13. 13. BUILD AN ARTIFICIAL PUBLIC DOMAIN BY TWEAKING LICENSES •  GPL (free software license) & Creative Commons licenses …enabling new pools of content •  Open source software •  Open CourseWare
  14. 14. “ORPHAN WORKS”
  15. 15. TECH/LEGAL PRE-EMPTION OF BALANCING RIGHTS • DMCA (US) • EU Copyright Directive
  16. 16. PATCHES: • Citizen participation in legislation (NZ; France) • Press on exemptions (U.S.)
  17. 17. USING BALANCING RIGHTS
  18. 18. THE LIST APPROACH
  19. 19. AMERICAN UNIVERSITY’S FAIR USE PROJECT centerforsocialmedia.org/fairuse
  20. 20. Fair Use Project
  21. 21. JUDGES LOVE FAIR USE
  22. 22. INDIVIDUALS FEAR… •  Will I get it wrong? •  Will I get sued? $125K+ per infringement!!) •  Will my boss/librarian/client get angry?
  23. 23. BEST PRACTICES
  24. 24. •  Knowledge of the law •  Awareness of problem •  Define interpretation of fair use
  25. 25. •  Documentary filmmakers •  Film scholars •  Media literacy teachers •  More
  26. 26. DOCUMENTARY FILMMAKERS
  27. 27. RESULTS •  Broadcasters program films •  Cablecasters program films •  Filmmakers develop new kinds of projects •  Television/web companies expand their plans •  All insurers of errors and omissions insurance now accept fair use claims
  28. 28. ENGLISH TEACHERS
  29. 29. MEDIA LITERACY CATEGORIES •  Teaching with copyrighted material •  Using copyrighted material in curriculum materials •  Circulating curriculum materials with copyrighted material in them •  Student use of copyrighted materials in their work •  Circulating student work
  30. 30. ONLINE VIDEO
  31. 31. ONLINE VIDEO CODE •  Comment/critique •  Illustration/example •  Accidentally/incidentally •  Preserve/recall •  Discuss •  Collage
  32. 32. U.S. MOVEMENT •  Film scholars •  Archivists •  Open Courseware •  Int’l Communication Ass’n •  Business (“we wouldn’t even be talking if…”)
  33. 33. FIRST STEPS OF INTERNATIONAL MOVEMENT TO USE EXEMPTIONS •  Canadian filmmakers •  Mexican filmmakers •  EU filmmakers •  South African filmmakers
  34. 34. TO JOIN THE MOVEMENT • Document the problem • Research the reality • Define the opportunity
  35. 35. Please feel free to share this presentation in its entirety. For excerpting, kindly employ the principles of fair use.
  36. 36. CONTACT INFO Pat Aufderheide Center for Social Media School of Communication American University Washington, DC paufder@american.edu 202-885-2069

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