mail
The point of difference for Social Media users
Tuesday, September 24, 13
Is that a typo?
No. The (often neglected) reality is, Email drives more
revenue than any social media channel.
Tuesday, Se...
75% of social media users said that Email is the best
way for brands to communicate with them.
MarketingSherpa survey 2010...
42% of social media users said they check their Email more
than four times a day, compared with just 24% of non social
med...
Where do consumers seek promotions?
62%
Exact Target
Twitter
Facebook
sign up for the brand’s Email
17%
3%
Tuesday, Septem...
Why does Email marketing remain so important?
Because it works.When you establish a customer relationship via
social media...
Make sure your Email is saying the right thing.
Creating effective email subject lines can make a huge
difference in your ...
For best results, get professional Email help.
Hire a good copywriter who truly understands how to craft
Email subject lin...
Or at least get some guidance.
Like this quick-read Ebook now
available on Kindle.
Optimizing email preview lines............
Professional-strength answers™
Puzzled by low email response rates?
Struggling to create content?  
Too busy to blog?
Need...
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Email the point of difference for social media

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If you think Social Media is all about Likes or follower, you may want to re-think your social media marketing strategy. Discover why email marketing is the true reward of a successful social media planning. Discover more at http://www.paulpatzloff.com/
What's more, the best email campaigns need highly effective subject lines to optimize open rates.

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Email the point of difference for social media

  1. 1. mail The point of difference for Social Media users Tuesday, September 24, 13
  2. 2. Is that a typo? No. The (often neglected) reality is, Email drives more revenue than any social media channel. Tuesday, September 24, 13
  3. 3. 75% of social media users said that Email is the best way for brands to communicate with them. MarketingSherpa survey 2010 75% Tuesday, September 24, 13
  4. 4. 42% of social media users said they check their Email more than four times a day, compared with just 24% of non social media users.2011 survey by Merkle 42% 4x daily Tuesday, September 24, 13
  5. 5. Where do consumers seek promotions? 62% Exact Target Twitter Facebook sign up for the brand’s Email 17% 3% Tuesday, September 24, 13
  6. 6. Why does Email marketing remain so important? Because it works.When you establish a customer relationship via social media, Email is your reward. But use this privilege carefully! Tuesday, September 24, 13
  7. 7. Make sure your Email is saying the right thing. Creating effective email subject lines can make a huge difference in your open rates. And email subject lines also reveal a great deal about the messaging style of your brand. Tuesday, September 24, 13
  8. 8. For best results, get professional Email help. Hire a good copywriter who truly understands how to craft Email subject lines. Tuesday, September 24, 13
  9. 9. Or at least get some guidance. Like this quick-read Ebook now available on Kindle. Optimizing email preview lines.......................Page 15 The 4 subject line psychological triggers...Page 18 Forbidden words...................................................Page 23 23 unique subject line examples .....................Page 26 http://tinyurl.com/o9mcvmw Tuesday, September 24, 13
  10. 10. Professional-strength answers™ Puzzled by low email response rates? Struggling to create content?   Too busy to blog? Need some ad ideas to break through the clutter? Can’t create the website content you need? Challenged to find the right hook for your Press Releases or articles? Visit us today for special offer: http://tinyurl.com/oqh5rfu This presentation is brought to you by... Tuesday, September 24, 13

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