Patricia weber guest blogger are you-in_or_are_you_out_with_your_online_networking

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Inbound online marketing is more attractive these days however the reality is, outbound done right can rival it. Either online networking approach could work as well for the introvert looking to build their business as it could for someone more extroverted. My own experience finds that those who practice outbound tactics can benefit with a few minor tweaks. Interested in what you might be able to tune up?

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  • Delighted it struck a chord in some way Melanie!
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  • Immediately hit the 'favorited' tab on this one, Patricia, and shared across the interwebz. Great piece and excellent points!

    I really find it downright lazy on the part of many people who contact me asking to add me to their LinkedIn network who use the blinking default message. What that approach tells me is twofold: Future conversations will most likely be sparse, boring, or non-existent AND these people don't really have a genuine interest in getting to know me -- they're probably just racking up the numbers of connections in their SM profiles. YUCK.
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Patricia weber guest blogger are you-in_or_are_you_out_with_your_online_networking

  1. 1. co achingbydo ris.co m http://co achingbydo ris.co m/blo g/are-yo u-in-o r-are-yo u-o ut-with-yo ur-o nline-netwo rking/ARE YOU IN OR ARE YOU OUT With Your OnlineNetworking?By guest blogger Patricia WeberIs your email box getting like mine – more invitations toconnect with people online and less interest in accepting?Inbound online marketing is more attractive these dayshowever the reality is, outbound done right can rival it.Either online networking approach could work as well f orthe introvert looking to build their business as it could f orsomeone more extroverted. My own experience f inds thatthose who practice outbound tactics can benef it with af ew minor tweaks. Interested in what you might be able totune up?Could you make a more attractive introduction?One of my f avorite and mostproductive online networking ison LinkedIn. When I sayproductive it’s getting leads,ref erral partners and purchasersof my online products, even calls f or radio show interviews. You might think becauseLinkedIn is touted to be an online networking location f or prof essionals that inboundmarketing would be just that – prof essional. You’d be wrong.On a daily basis I get some of the most unattractive invitations to connect. Either theperson inviting me to connect isn’t aware or they just don’t care. To ask someone toconnect when the photo of you is the def ault avatar, is unattractive to most people.Besides that, tied f or of f ensiveness in my book, is choosing to send the def ault andimpersonal message to connect.Bef ore you connect with thenext possible client or ref erralpartner make certain you haveat least an attractive headshot
  2. 2. of you. Then take the all of 30to 60 seconds it might take toscan someone’s prof ile to say something personal bef ore you connect.Can you let go of the borderline or all out spamming?As an introvert, and someone in sales and marketing f or 30 years, it is the f ear of thisparticular kind of communication that people say they do not accept every invitation toconnect, f ollow or like, depending on the online network terminology.Here’s the typical sequence, at least on LinkedIn. You get aninvitation to connect f rom someone. You take a quick 30 to 60seconds to review their prof ile. Since they didn’t email you anypersonal message, then the back up plan gives you theresponsibility to determine the give and take of connecting.Seeing a f ew areas of common interest you click ACCEPT. Youeven send a message thanking them f or connecting noting thecommon interest. Usually, but not always, within 24 hours, you geta direct email – selling something. Thank goodness f or the“remove connections” f eature.Do yourself a f avor so you are considered to be a person to get to know: instead ofsending an email pitching something on the f irst contact, either ask how you can helpthat person, or thank them f or connecting and note some personal common interest.Just like you would do in person, right?How can you move the conversation f orward?The truth f or me as an introvert, when I make the time toeither accept your invitation to connect or make theattempt to connect with you, my energy gets used, itgoes down. Forget about the time put into theintroduction, because the truth is, that was minimal. It’smore the mental, and emotional energy that’s drained outof me. Maybe you can relate? Now, I have a part of meinvested to know you beyond the cursory hello. I can’tsay f or certain but it would make sense that with thatf eeling of being invested, there is a higher probability thatan introvert would want to move the conversationf orward to something possibly mutually benef icial. But so many people online, andnetworking in-person, just corrupt the connection and let it end where it started. Howdo you move a conversation f orward? That’s the rub f or the introvert. But really?
  3. 3. The small talk phase, or phase one, isn’t an introvert strength but we’ve made it. Goingf orward will likely be more in our comf ort zone because it means going on to deeperconversation and learning. Phase two can go at least two ways: you can look back atthe new connections prof ile and comment on something that originally caught yourinterest, a book they shared, a common group they were in, and add a question to thecomment. Or, you can simply take a topic of interest to you, state a sentence or twoaround it, and f ind out if it is of mutual interest. Phase two may be all that is needed toeither have a Skype, Google Plus Hangout or telephone call. If not, head to phasethree: if things went well with phase two but didn’t carry things f orward, then wait a bitand then tack to another subject, this time, going back to their prof ile to turn thephase three corner with the phase to approach.These are just a f ew of the outbound marketing tactics that you could tweak to attractmore valuable connections. Certainly if you match that with inbound valuable content,then both your online and even in-person networking will get you the better results youintend, more easily and more conf idently.About Patricia WeberIf you are an introvert entrepreneur, solopreneur, salesperson or, small businessowner you may be f amiliar with Patricia through her radio show interviews about theintrovert in business, Wall Street Journal interview with she and her extrovert husband,or any number of blog posts at http://www.patricia-weber.com .Networking online is an introvert, and even reluctant marketers, turf and she can helpmake social media easier f or you better than any extrovert without storming yourbrain. Get INSTANT access to a 39 page report with the top 63 Tips f rom an IntrovertOnline and Loving It. Online success with a conf ident introvert approach: Blogging,Twitter, LinkedIn, Facebook and Google+ can be your domain athttp://www.introvertsrulesocialmedia.com/

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