Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Folksonomy, Authority, Findability


Published on

Published in: Technology, Education
  • Be the first to comment

  • Be the first to like this

Folksonomy, Authority, Findability

  1. 1. Architecture Technology Education Architecture of Learning Environments E19.2017 (Image: Zarazoga Digital Mile, accessed from
  2. 2. Week 4: Issues Folksonomies Authority Findability
  3. 3. Folksonomies: Tagging <ul><li>Semantic tags generated by individuals to make meaning of information </li></ul><ul><li>---allow personal connections to meaning </li></ul><ul><li>But is this about categorization? Bottom-up, socially generated? </li></ul><ul><li>---Peter Morville quotes Dave Sifry: </li></ul><ul><ul><ul><li>“ Unlike rigid taxonomy schemes that people dislike, the ease of tagging for personal organization with social incentives leads to a rich and discoverable folksonomy . Intelligence is provided by real people from the bottom-up to aid social discovery. And with the right tag search and navigation, folksonomy outperforms more structured approaches to classification.” ( </li></ul></ul></ul>
  4. 4. Tagging- Social Tagging <ul><li>Tags have 3 points of information (from : </li></ul><ul><ul><ul><li>1- The person tagging </li></ul></ul></ul><ul><ul><ul><li>2- Object being tagged </li></ul></ul></ul><ul><ul><ul><li>3- The tag used on the object </li></ul></ul></ul><ul><li>Emphasis on Social Aspect: </li></ul><ul><li>---Creating social connections </li></ul><ul><li>---Sharing meanings, information </li></ul><ul><li>However, is the information FINDABLE ? </li></ul>
  5. 5. FINDABILITY <ul><li>For information to be findable, are hierarchical categorization structures better? </li></ul><ul><li>Google Search is robust because, as Peter Morville points out, it relies on: </li></ul><ul><li>* Full Text. Matching keywords in the query and content. </li></ul><ul><li>* Information Architecture. Analyzing the internal link structure and hand-crafted metadata of each web site. </li></ul><ul><li>* Free Tagging. Leveraging the links between web sites. </li></ul>
  6. 6. Question: <ul><li>Looking for information- would you go to: </li></ul><ul><li> </li></ul><ul><li>Wikipedia? </li></ul><ul><li>Google? </li></ul><ul><li>WHY? </li></ul><ul><li>What is the relationship between searching and browsing? </li></ul>
  7. 7. Authority <ul><li>How do we establish the authority of the information? </li></ul><ul><li>Morville mentions these tendencies: </li></ul><ul><li>1. Anchoring- to be influenced by the first information we find. </li></ul><ul><li>2. Confirmation- we subconsciously seek data that supports our existing point of view . </li></ul>