BMJ Panel: "Twitter Epidemics" by Patty Kostkova March 2011

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“Idea Champion” at BMJ Panel: "The idea most likely to make the biggest impact on healthcare by 2020" (NHS Innovation Expo 2011, Excel, London, March 2011).

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  • a micro-blogging service that allows people to post and read other users’ 140 character messages, called “tweets”, currently has over 15 million unique users per month Twitter is ranked as one of the 50 most popular website worldwide by Alexa's web traffic analysis.
  • For CSL: go to your twitter window (and search for #flu, #swineflu, #cholera) - I have included this screenshot in case twitter is down
  • Perhaps, Dean F can come up or take stakeholders questions ? For CSL: in couple of minutes to allow them and us to tweet to the hash tag, Open Live twitter – search for #twitter4prize
  • BMJ Panel: "Twitter Epidemics" by Patty Kostkova March 2011

    1. 1. “Tweet, Share and Search: How ehealth and social networks will improve global health by 2020?” Patty Kostkova Head of Centre City ehealth Research Centre City University London Tweet to #twitter2020
    2. 2. Healthcare at the end of 20th century: Internet “The impact of the Internet has largely been unforeseen, and it may have a revolutionary role in retooling the trillion-dollar health care industry in the United States” (June Forkner-Dunn2003).
    3. 3. Healthcare in 21st century: mobile 17% of cell phone users have used their phone to look up health information
    4. 4. 140 character messages, called “tweets” Twitter Surpassed 150 Million Registered Users And gets 300,000 new users a day In January 2011, Twitter Hits Nearly 200M Accounts, 110M Tweets Per Day
    5. 5. 11th June 2009
    6. 6. Media coverage
    7. 7. Over 3 million tweets were collected during May 2009 to March 2010 containing the word flu by CeRC pilot study
    8. 8. “I have swine flu” 12,954 “I have the flu” 12,651
    9. 9. Aim 1: Epidemic Intelligence:Aim 1: Epidemic Intelligence: Early Warning and Outbreak PredictionEarly Warning and Outbreak Prediction
    10. 10. Aim 2: Quality Medical Coverage delivered online, over phones and social networks
    11. 11. Media and twitter: who was influencing whom during swine flu pandemics 2009?
    12. 12. Aim 3: Risk Communication over social networks and to Hard to Reach Groups
    13. 13. Aim 4: Targeted evidence-based health Promotion and conditions Monitoring “The knowledge is the enemy of disease” (M. Gray, 2003)
    14. 14. Aim 5: Reach outside healthcare services and beyond digital divide – use mobile phones  4% of African population has Internet access  But mobile GSM coverage has reached 90% of the territory in several countries e.g Kenya, Malawi, Mauritius, Seychelles, South Africa, and Uganda, while 50% in Botswana, Burkina Faso, Rwanda (source: Wikipedia, March 2011)
    15. 15. Summary: Social Network will improve global health by 2020: Aim 1: Epidemic Intelligence: Early Warning and Outbreak Prediction Aim 2: Quality Medical Coverage delivered online, over phones and social networks Aim 3: Risk Communication over social networks and Hard to Reach Groups Aim 4: Targeted evidence-based health Promotion and conditions Monitoring Aim 5: Reach outside healthcare services and beyond digital divide – mobile phones
    16. 16. Any Questions? Ask me now Tweet to #twitter2020 Follow me @pppppkkkkk Email patty@soi.city.ac.uk Acknowledgments: to all CeRC staff members (www.city.ac.uk/cerc)

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