Building products ? Start with User eXperience Design !
Building products ? Start withUser eXperience Design!Patrick NDJIENTCHEU, @tchenpat, Software Engineer and Tech Entrepreneur Billing Designer at Orange Cameroon Co-founder of koutchoumi.com and djoss.tv Barcamp Cameroon 2012. Yaoundé, May 19 2012.
What is User eXperience ? UX is the way a person feels before/while/after using a product or a service to achieve his goals. @tchenpat
Objectives of UXAccording to Nielsen Norman Group “True user experience produce products that are a joy to own, a joy to use”. @tchenpat
Common reasons why people dont start by UX DesignX You think you can represent the user.X You focus on building the product right instead of building the right product.X You think of user experience as an afterthought. @tchenpat
Why you should start by UX Design Focus on users and their needs early helps you define a product with necessary features only. UX design helps define the simplest and most efficient path to help your users reach their goals. @tchenpat
Case Study : mobile money services in CameroonRegistration You need to go to a shop and fill a form to get registered. Frustrating !Bill payments Just a few companies are accepting mobile payments. Disappointing ! @tchenpat
A better UX for mobile money services in CameroonRegistration Self Care Just send MONEY FIRSTNAME LASTNAME to 150. @tchenpat
A better UX for mobile money services in CameroonRegistration Ohh wait…there is a better way. As mobile subscribers are already identified, they can just send MONEY to 150Benefits : accessible, easy to use, better adoption. @tchenpat
A better UX for mobile money services in CameroonBill payments Get critical mass of merchants before commercializing the “bill payments” service. Success stories : iTunes Store launched with 200K songs in 2003 ! Amazon MP3 launched with 2m songs in 2007 !Benefits : happy users. @tchenpat
To end…“Asking"What would be best for our customer?"leads to average results.Instead ask,"What will blow our customers minds?"” Box CEO Aaron Levie UX Design is just about blowing your customer’s minds ! So, start with it and keep refine it ! @tchenpat