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Going mobile

  1. 1. Going Mobile?<br />Harnessing mobile web, applications and SMS<br />Pat Scherer, The Detail Person LLC<br />
  2. 2.
  3. 3. SMS/MMS (Texting)<br />Mobile Websites<br />Mobile Applications<br />QR Codes<br />
  4. 4. SMS/MMS (Texting)<br />Short msg/response pairs<br />Coupon codes<br />Surveys<br />Works on almost any device<br />High/fast response rates<br />Legal rqmts: opt in & opt out<br />
  5. 5. Mobile Websites<br />Compliment traditional websites<br />Connect in-the-moment<br />Provide service/stickiness <br />Device differences/constraints <br />Requires data plan<br />Explore:<br />www.mobileawesomeness.com<br />
  6. 6. Same Website on 3 Mobile Devices<br />HTC Evo 4G (Android)<br />Blackberry Curve<br />iPhone 4G<br />
  7. 7. Mobile Applications<br />Downloaded to mobile device<br />Browser-based vs “native” <br />Native may use device-specific HW<br /><ul><li>Accelerometers
  8. 8. GPS chips </li></ul>Explore:<br />market.android.com<br />www.apple.com/iphone/apps-for-iphone<br />Amazon apps store<br />
  9. 9. QR Codes<br />2-dimensional scan codes (Japan) <br />Easy (and free) to create: <br /><ul><li>Links to websites
  10. 10. vCards
  11. 11. Send an email or SMS
  12. 12. Launch an application </li></ul>Readers installed on mobile device:<br /><ul><li>i-nigma
  13. 13. Barcode Scanner
  14. 14. Upcode
  15. 15. QuickMark
  16. 16. Scan Life</li></ul>Explore:<br />Kaywa (http://qrcode.kaywa.com)<br />KeremErkan (http://keremerkan.net)<br />
  17. 17. Generating QR Codes<br />
  18. 18. QR Codes - Keep It Simple!<br />My vCard<br />Simplified “meCard”<br />Shortened link to <br />thedetailperson.com<br />More data creates smaller patterns which are difficult for scanners to read.<br />A URL shortener can create an easy-to-read QR code AND statistics for the channel.<br />Codes were generated using KeremErkan (keremerkan.net) <br />
  19. 19. QR Codes & Branding<br />Engage human readers.<br />
  20. 20. Questions?<br />Pat Scherer <br />pat@thedetailperson.com<br />m.512.415.3473<br />www.thedetailperson.com<br />

Editor's Notes

  • Presented by Pat Scherer to ProductCamp7 in Austin, TX on August 6, 2011.
  • Sponsors of ProductCamp7 event
  • The 4 key mobile channels this presentation covers
  • As Twitter has proven, a lot can be done with short message/response pairs.SMS texting can be used for Customer support Q&amp;A, providing a track-able coupon code at the point of sale, improving participation in surveys by engaging customers in-the-moment.MMS (we know it best as the ability to attach pictures to our message) has broader applications for offering richer content and interactive experience for those we’d like to engage. The A chief advantage is that texting is a cheap service supported on nearly every mobile device; it doesn’t require a data plan. Must provide ability to opt-in and opt-out, and have proof that the person HAS opted in, or you could be fined per instance.
  • The best mobile websites compliment rather than mirror traditional websites: Designed around a specific business goal Leverage ability to connect in-th-momentProvide a service or function that makes the person want to bookmark your mobile landing page
  • Pixel dimensions:iPhone 3G 420x480 163 ppiiPhone 4G 640x960 326 ppiHTC Evo 480x800 217ppiBlackberry Curve 8350i 320x240Blackberry Torch/Tour 480x360Android compresses vertical spaceBlackberry has half the vertical dimension; limits use of imagesAlso differences in how fonts are rendered
  • QR Codes could be used on:The back (or front and back) of your business card.Your brochures and other marketing materials.The sides of trucks and trailers.Product tags and packagingConvention and event nametagsRestaurant menusEvent ticket stubsPoint-of-sale receipts QR Codes could link to:Installation instructionsSources for replacement parts and serviceDirections to your businessThe process for hiring your professional servicesValuable coupons and special offersRecommendations for complementary products and servicesFree mp3 downloadsCustomer feedback forms KeremErkan list:Browse to a websiteBookmark a websiteMake a phone callSend an SMSSend an emailCreate a vCardCreate a meCardCreate a vCalendar eventGoogle mapsBing mapsGeographical coordinatesiTunes app/reviewAndroid Market search
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