Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
110
#bananaslip
messaging.
What is the one thing
you want to leave
your viewer with.
prepare to die
1. Precise definition
of the message
structure
3/5 act
dramatic
structure
5s/2m
establish
the world
introduce
the conflict
create
the climax
bring the
resolution
close with
a punchline
you cannot
spell games
without the ‘$’.
rhythm.
ACCIDENT
SEQUENCE
CLIMBING
SEQUENCE
DEATH
SEQUENCE
CROWD
SEQUENCE
CITY
SEQUENCE
Introduce
the drama
establish
the world
cr...
ACCIDENT
SEQUENCE
CLIMBING
SEQUENCE
DEATH
SEQUENCE
CROWD
SEQUENCE
CITY
SEQUENCE
`
`
IS IT
STEAMPUNK?
THESE VISTAS
ARE FINE...
Lets tone the budget down a bit
while maintaining the approach.
FAMILY
SEQUENCE
ACTION
SEQUENCE
FAMILY
SEQUENCE
ACTION
SEQUENCE
ESTABLISHING TONALITY EXPLAINING GAMEPLAY
2. plan the structure carefully
keeping in mind the rhythm
of your storytelling.
it is all about the game.
Pitch the idea.
Prove that it works.
Most welcome types of trailers (fromourPOV):
ANNOUNCEMENT
1st GAMEPLAY
LAUNCH DATE ANNOUNCEMENT
COPING
WITH YOUR
PEOPLE
SURVIVAL
IN HARSH
CONDITIONS
TOUGHT
UNOBVIOUS
CHOICES
STEAMPUNK CITY
DEVELOPMENT
WORLD
EXPLORATION
CHILD
LABOUR
REALISTIC
SNOWY
ENVIRONMENT
ADDITIONAL
LAYER OF
GAMEPLAY
SCALE
AND ARTSTYLE
AMOUNT
OF CONTENT
3. Keep your gameplay
presentation in line
with the core premise.
one minute of fame.
Good videos are
like 90s rock stars.
They generate buzz
but their life span
is short as hell.
4 636 554
ESMR
97.7%
POSITIVE
4. Treat your video
as a part of a bigger plan
punchline.
It runs in the family.
Every adventure
has to pay off.
5. keep your message
short and sweet.
devil is in the detail.
1. Treat it like a movie.
A very short one, but still a movie.
2. Maintain a rhythm not to loose the attention.
3. Stay bu...
@akawist
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Even storyless games have stories to tell | DevPlay 2017
Upcoming SlideShare
Loading in …5
×

Even storyless games have stories to tell | DevPlay 2017

240 views

Published on

How to talk about your game during your campaign to make people care instead of boring them to death? While it seems obvious, reality may verify that perception. Trailers and all the other information you push to the market tell a story. The question is how to make it compelling and at the same time effective business-wise.

Published in: Marketing
  • Be the first to comment

Even storyless games have stories to tell | DevPlay 2017

  1. 1. 110
  2. 2. #bananaslip
  3. 3. messaging.
  4. 4. What is the one thing you want to leave your viewer with.
  5. 5. prepare to die
  6. 6. 1. Precise definition of the message
  7. 7. structure
  8. 8. 3/5 act dramatic structure
  9. 9. 5s/2m
  10. 10. establish the world introduce the conflict create the climax bring the resolution close with a punchline
  11. 11. you cannot spell games without the ‘$’.
  12. 12. rhythm.
  13. 13. ACCIDENT SEQUENCE CLIMBING SEQUENCE DEATH SEQUENCE CROWD SEQUENCE CITY SEQUENCE Introduce the drama establish the world create a climax bring the resolution deliver the punchline
  14. 14. ACCIDENT SEQUENCE CLIMBING SEQUENCE DEATH SEQUENCE CROWD SEQUENCE CITY SEQUENCE ` ` IS IT STEAMPUNK? THESE VISTAS ARE FINE! THAT HAD TO HURT! A SHIP! IN THE MOUNTAINS! THERE IS A LOT OF THEM! A CIRCURAL CITY!
  15. 15. Lets tone the budget down a bit while maintaining the approach.
  16. 16. FAMILY SEQUENCE ACTION SEQUENCE
  17. 17. FAMILY SEQUENCE ACTION SEQUENCE ESTABLISHING TONALITY EXPLAINING GAMEPLAY
  18. 18. 2. plan the structure carefully keeping in mind the rhythm of your storytelling.
  19. 19. it is all about the game.
  20. 20. Pitch the idea. Prove that it works.
  21. 21. Most welcome types of trailers (fromourPOV): ANNOUNCEMENT 1st GAMEPLAY LAUNCH DATE ANNOUNCEMENT
  22. 22. COPING WITH YOUR PEOPLE SURVIVAL IN HARSH CONDITIONS TOUGHT UNOBVIOUS CHOICES STEAMPUNK CITY DEVELOPMENT WORLD EXPLORATION
  23. 23. CHILD LABOUR REALISTIC SNOWY ENVIRONMENT ADDITIONAL LAYER OF GAMEPLAY SCALE AND ARTSTYLE AMOUNT OF CONTENT
  24. 24. 3. Keep your gameplay presentation in line with the core premise.
  25. 25. one minute of fame.
  26. 26. Good videos are like 90s rock stars. They generate buzz but their life span is short as hell. 4 636 554 ESMR 97.7% POSITIVE
  27. 27. 4. Treat your video as a part of a bigger plan
  28. 28. punchline.
  29. 29. It runs in the family.
  30. 30. Every adventure has to pay off.
  31. 31. 5. keep your message short and sweet.
  32. 32. devil is in the detail.
  33. 33. 1. Treat it like a movie. A very short one, but still a movie. 2. Maintain a rhythm not to loose the attention. 3. Stay business-oriented. Sell key features. 4. Deliver clear punchline. 5. Plan long-term.
  34. 34. @akawist

×