Patrons in chennai

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LCCI English for Business and Marketing Programs are Widely regarded as the language of international business, English is essential to today's commercial environment, both for companies seeking to trade overseas and for employees wishing to develop careers in global industries.

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Patrons in chennai

  1. 1. RETAIL & CUSTOMER CARE<br />
  2. 2. ABOUT US<br /><ul><li> PATRONS is India's premier Business Skills Education & Training initiative with diversified courses under one roof. PATRONS is  set to offer Domestic and Internationally Recognized/ Certified Training Programs and Learning Solutions to individuals in Marketing, Retail, FMCG and Customer Care areas meeting the current and Future needs.
  3. 3. PATRONS in collaboration with LCCI, UK and various other associations offers courses in Marketing, Retail & Customer Care. Our courses not only offer great employment opportunities on successful completion, but also enables  higher education opportunities. For those who are already employed, our courses help one to upgrade his skills there by enabling career growth.
  4. 4. PATRONS is the only Authorized Regional Training Centre in South India to offer LCCI, UK courses</li></li></ul><li>Courses offered by Patrons :<br /><ul><li>Introductory Certificate in Marketing
  5. 5. Marketing L2
  6. 6. Marketing L3
  7. 7. E-Commerce L2
  8. 8. E-Commerce L3
  9. 9. Internet Marketing L3
  10. 10. Advertising L3
  11. 11. Public Relation L3
  12. 12. Selling & Sales Management
  13. 13. CERTIFICATE IN PUBLIC RELATIONS LEVEL 3
  14. 14. Retail Operations
  15. 15. Employment Skills L2
  16. 16. Customer Service L2
  17. 17. Customer Service L3
  18. 18. CONTACT CENTER LEVEL 2
  19. 19. Selling & Sales Management</li></li></ul><li> INTRODUCTORY CERTIFICATE IN MARKETING<br />SYLLABUS<br />Introduction to Marketing<br />Customer Behavior<br />Marketing Research<br />The Marketing Mix<br />Marketing Communications<br />AIMS<br />The aims of this qualification are to enable candidates to understand<br /><ul><li>the principles of marketing
  20. 20. marketing as a business function
  21. 21. the basic techniques used in the marketing of products and services</li></ul>JOB OPPURTUNITIES<br /><ul><li>Assistant Product Manager
  22. 22. Account manager / executive
  23. 23. Marketing Representative
  24. 24. Marketing Assistant
  25. 25. Store Manager
  26. 26. Trade Marketing Assistant
  27. 27. Graduate Sales Executive</li></li></ul><li> MARKETING LEVEL 2<br />SYLLABUS<br />Marketing Management<br />Marketing Planning<br />Customer and Consumer Behavior<br />Marketing Research<br />The Marketing Mix<br />Promotions<br />General Issues<br />AIMS<br />The aims of this syllabus are to enable candidates to develop:<br /><ul><li>the marketing concept
  28. 28. the fundamental techniques applied to the marketing of products and services.</li></ul>JOB OPPURTUNITIES<br /><ul><li>Marketing manager
  29. 29. Project/Program/Product Manager
  30. 30. Marketing Specialist
  31. 31. Marketing Co- ordinator
  32. 32. Brand Manager
  33. 33. Marketing Data Analyst
  34. 34. Customer Co-ordination executive
  35. 35. Marketing communication Manager
  36. 36. Client Services Director</li></li></ul><li>MARKETING LEVEL 3<br />SYLLABUS<br />Nature and Role of Marketing<br />Marketing research, Analysis and Decision<br />Marketing Implementation Strategies and Tactics<br />Services and Relationship Marketing<br />International and Global Marketing<br />Marketing, IT and the Internet<br />AIMS<br /><ul><li>The aims of this syllabus are to enable candidates to develop:
  37. 37. A broad strategic understanding across the full range of marketing activities, including advertising, PR, sales promotion and market research
  38. 38. A sound knowledge of current trends and changes in marketing practice, brought about by technology and the Internet
  39. 39. The ability to apply this understanding to real life marketing scenarios
  40. 40. The ability to illustrate their understanding through the use of real experiences, or created examples, of marketing</li></li></ul><li>MARKETING LEVEL 3<br />JOB OPPURTUNITIES<br /><ul><li>Director of Marketing
  41. 41. Marketing Research Analyst
  42. 42. Marketing Administrator
  43. 43. Marketing Consultant
  44. 44. Market Research Manager
  45. 45. Product Development Manger
  46. 46. Marketing Campaigns Manager
  47. 47. Senior Marketing Manager
  48. 48. Senior Account Manager
  49. 49. Senior Audience Development Executive</li></li></ul><li>E-COMMERECE LEVEL 2<br />SYLLABUS<br />Background to e Commerce<br />Definitions and Development of the Internet<br />e Commerce Business Models<br />Market Dynamics<br />e Commerce Finance<br />e Commerce Security<br />e Commerce and the Law <br />AIMS<br />The aims of this syllabus are to enable candidates to develop:<br /><ul><li>A broad understanding of the potential of eCommerce
  50. 50. The ability to apply this understanding to real-life websites
  51. 51. The ability to illustrate their understanding through the use of real-life or created examples of eCommerce  </li></li></ul><li>E-COMMERECE LEVEL 2<br />JOB OPPURTUNITIES<br /><ul><li>Paid Search Specialist
  52. 52. Paid Search Strategist
  53. 53. Paid Search Supervisor
  54. 54. Web Designer
  55. 55. Web Developer
  56. 56. SEO Account Manager
  57. 57. SEO Analyst
  58. 58. SEO Consultant
  59. 59. SEO Director
  60. 60. SEO Engineer
  61. 61. SEO Manager
  62. 62. SEO Specialist</li></li></ul><li>E-COMMERECE LEVEL 3<br />SYLLABUS TOPICS<br />e-Commerce Overview<br />The eCommerce Website<br />Business Processes<br />Managing Change<br />eCommerce & Personnel<br />Return on Investment (ROI) in eCommerce<br />AIMS<br />The aims of this syllabus are to enable candidates to develop:<br /><ul><li>A broad strategic understanding of the present and future potential of eCommerce
  63. 63. The ability to apply this understanding to real-life eCommerce projects
  64. 64. The ability to illustrate their understanding through the use of real experiences, or created examples, of eCommerce projects</li></li></ul><li>E-COMMERECE LEVEL 3<br />JOB OPPURTUNITIES<br /><ul><li>Senior Search Engine Optimization Consultant
  65. 65. Senior Search Strategist
  66. 66. Web Analytics Consultant
  67. 67. Web Analytics Manager
  68. 68. Web Analytics Specialist
  69. 69. Search Engine Marketing Analyst
  70. 70. Search Engine Marketing Consultant
  71. 71.   Search Engine Marketing Director
  72. 72.   Search Engine Marketing Manager
  73. 73. .Search Engine Marketing Specialist</li></li></ul><li>INTERNET MARKETING LEVEL 3<br />SYLLABUS<br />The Nature of Marketing<br />The Benefits of Internet Marketing<br />Internet Growth and Customer Profile<br />Internet Marketing Strategies<br />Business Models for Internet Marketing<br />AIMS<br />The aims of this syllabus are to enable candidates to develop:<br /><ul><li>A broad strategic understanding of the full range of Internet marketing activities
  74. 74. An understanding of the distinct differences between marketing using the Internet and more traditional marketing media and the benefits of Internet marketing
  75. 75. The ability to apply this understanding to real-life Internet marketing scenarios
  76. 76. The ability to illustrate their understanding through the use of real-life experiences, or created examples, of Internet marketing</li></li></ul><li>INTERNET MARKETING LEVEL 3<br />JOB OPPURTUNITIES<br /><ul><li>Internet Journalist
  77. 77. Internet Marketer
  78. 78. Internet Marketing Coordinator
  79. 79. Internet Marketing Director
  80. 80. Internet Marketing Specialist
  81. 81. Link Campaign Manager
  82. 82. Online Marketing Specialist
  83. 83. Web Marketing Specialist</li></li></ul><li> ADVERTISING LEVEL 3<br />SYLLABUS TOPICS<br />Working in Marketing Communications<br />Role of Advertising Related to Marketing<br />The Advertiser<br />Advertising Agencies<br />Creating Press Advertisements and Television Commercials<br />Producing Advertisements<br />Production of Commercials<br />Media Selection<br />Advertising Controls<br />Evaluating and Testing<br />AIMS<br /><ul><li>The aims of this syllabus are to enable candidates to develop:
  84. 84. knowledge and understanding of advertising as part of the marketing of products, services and organisations.
  85. 85. relevant advertising messages within constraints of law and codes of practice
  86. 86. an awareness of the principles of delivering relevant messages to the selected target audiences
  87. 87. advertising material aimed at the selected target audiences</li></li></ul><li>ADVERTISING LEVEL 3<br />JOB OPPURTUNITIES<br /><ul><li>Advertising Manager
  88. 88. Advertising Sales Director
  89. 89. Account Executive
  90. 90. Account Coordinator
  91. 91. Media Director
  92. 92. Media Coordinator
  93. 93. Media Buyer
  94. 94. Social Media Analyst
  95. 95. Social Media Consultant
  96. 96. Social Media Manager
  97. 97. Social Media Specialist</li></li></ul><li>PUBLIC RELATIONS LEVEL 3<br />SYLLABUS TOPICS<br />The Nature of Public Relations<br />The Publics of Public Relations<br />Statutory Law and Voluntary Codes<br />International Public Relations<br />Community Relations<br />A Public Relations Campaign<br />Working with the Media<br />Exhibitions<br />Sponsorship<br />Research<br />Technology and the Internet<br />Public Relations Miscellaneous<br />Professional Development<br />AIMS<br /><ul><li>The aims of this syllabus are to enable candidates to develop:
  98. 98. the Public Relations concept
  99. 99. the fundamental techniques applied to Public Relations
  100. 100. an understanding of the multi-functions Public relations is involved in
  101. 101. a solid foundation for a higher qualification at Level 3</li></li></ul><li>SELLING & SALES MANAGEMENT LEVEL 3<br />SYLLABUS TOPICS<br />Part A Selling<br />Role of Selling<br />Selling Objectives<br />Selling Process<br />Promotional Mix (P)<br />Buying Process<br />Tactical Sales Plan<br />Part B Sales Management<br />Managing the Sales Office<br />Sales Management Controls<br />Salesforce Recruitment & Training<br />International Selling<br />Legal & Ethical Sales Issues<br />
  102. 102. SELLING & SALES MANAGEMENT LEVEL 3<br />AIMS<br />The aims of this syllabus are to enable candidates to develop:<br /><ul><li>selling skills and techniques
  103. 103. an understanding of sales administration
  104. 104. an ability to manage the sales process
  105. 105. an appreciation of sales records analyses</li></ul>JOB OPPURTUNITIES<br /><ul><li>Sales Manager
  106. 106. Sales Representative
  107. 107. Merchandiser
  108. 108. Regional Sales Manager
  109. 109. Franchising Head
  110. 110. Distribution Manager
  111. 111. Sales Associates</li></li></ul><li> CERTIFICATE IN PUBLIC RELATIONS LEVEL 3<br />SYLLABUS<br />The Nature of Public Relations<br />The Publics of Public Relations<br />Law and Voluntary codes<br />International Public Relations<br />Community Relations<br />A Public Relations Campaign<br />Working with the Media<br />Exhibitions<br />Sponsorship<br />Research<br />Technology and the internet<br />Public Relations miscellaneous<br />Professional Development<br />
  112. 112. CERTIFICATE IN PUBLIC RELATIONS LEVEL 3<br />AIMS<br />The aims of this syllabus are to enable candidates to develop a broad understanding in the key areas of:<br /><ul><li>media relations and media activities
  113. 113. publics and the media
  114. 114. the nature, roles and responsibilities of public relations
  115. 115. the organisation of public relations
  116. 116. general and specialist areas of Public Relations activities e.g. crisis PR, financial PR, corporate PR, community relations etc
  117. 117. sponsorship and exhibitions
  118. 118. personal development  </li></ul>JOB OPPURTUNITIES<br /><ul><li>Public Relations Specialist
  119. 119. Public Relations Director
  120. 120.   Corporate Communications Manager
  121. 121. Interactive Specialist
  122. 122. Consultant
  123. 123. Public relations account manager</li></li></ul><li>INTERNATIONAL RETAIL OPERATIONS LEVEL 2<br />SYLLABUS<br />Service, Product and Health and Safety<br />Personal Effectiveness and Merchandise Handling<br />AIMS<br />The aims of this qualification are to allow candidates to develop:<br /><ul><li>a broad understanding of how a retail outlet operates and functions
  124. 124. a clear understanding of the individual's role in providing customer service in the retail
  125. 125. industry and ways in which they can contribute
  126. 126. an awareness of how to improve both their own performance and the organisation‟s in  order to contribute to business success</li></ul>JOB OPPURTUNITIES<br /><ul><li>Visual Merchandiser
  127. 127. Retail Category Manager
  128. 128. Shopper Marketing Manager
  129. 129. Export Managers
  130. 130. Display managers
  131. 131. Retail store manager
  132. 132. Distribution warehouse managers</li></li></ul><li>EMPLOYABILITY SKILLS LEVEL 2<br />SYLLABUS<br />Personal effectiveness at work  <br />Developing personal communication skills  <br />Develop team skills and positive working relationships  <br />Health, safety and security in the workplace<br />AIMS<br />The aims of the qualification are to provide:<br /><ul><li>provide candidates with the knowledge, understanding and skills necessary to enter and remain in employment
  133. 133. help candidates to develop and enhance the essential skills and techniques required in the working environment
  134. 134. provide the opportunities for candidates to develop a range of personal qualities and attitudes essential for successful performance in the workplace.</li></li></ul><li>CUSTOMER SERVICE LEVEL 2<br />SYLLABUS<br />The Role of Customer Service<br />Delivering Reliable Service<br />Communicating Directly with Customers<br />Handling and Solving Customer Problems <br />AIMS<br />The aims of this syllabus are to enable candidates to develop:<br /><ul><li>knowledge and understanding of the elements of Good Customer Service
  135. 135. the ability to apply these elements to realistic situations
  136. 136. an understanding of personal behaviors and processes that enhance service delivery
  137. 137. the ability to apply these behaviors and processes within the job role </li></ul>JOB OPPURTUNITIES<br /><ul><li>Customer Co- ordination Executive
  138. 138. Show Room Manager
  139. 139. Customer Marketing Professional
  140. 140. Customer service Representative
  141. 141. Account Director- customer Marketing
  142. 142. customer Service Specialists
  143. 143. Customer Service Operations Manager</li></li></ul><li>CUSTOMER SERVICE LEVEL 3<br />SYLLABUS<br />The Developing Role of Customer Service<br />Delivering Reliable Service<br />Communicating with Internal and External Customers<br />Handling and Solving Customer Problems and Complaints<br />Influencing Improvement and Effective Change<br />AIMS<br />The aims of this syllabus are to enable candidates to develop: <br /><ul><li>knowledge and understanding of the advanced concepts in developing and delivering Good Customer Service
  144. 144. an appreciation of systems and procedures that enhance delivery of reliable and effective service
  145. 145. an understanding of personal behaviors and processes that enhance and influence service delivery
  146. 146. the ability to apply these behaviors and processes within the job role, in realistic situations  </li></li></ul><li>CONTACT CENTER LEVEL 2<br />SYLLABUS<br />Unit 1: Understanding Contact Centre Operations <br />Contact Centre Operations and Management<br />Providing Reliable Customer Service<br />Acquiring Customers<br />Developing Personal and Organizational Effectiveness <br />Unit 2: Handling Inbound and Outbound Calls <br />Handling Incoming Calls Requesting Routine Product or Service Advice/Support<br />Handling Inbound Sales Calls<br />Making Outbound Sales Calls<br />Call Handling Techniques<br />Dealing with Challenging Service Situations<br />Actions associated with Call Handling<br />Follow-up Actions to Call Handling <br />
  147. 147. JETSET L4 (NEW JETSET LEVEL 4)<br />AIMS<br /><ul><li>If you are at Upper-Intermediate level, you have an effective, but not perfect, use of English.
  148. 148. Your ability You can talk almost fluently and almost completely accurately.
  149. 149. Everyday situations in an English-language environment do not worry you.
  150. 150. You can take part in extended conversations or discussions and your vocabulary covers almost every circumstance.
  151. 151. If you do not know a word you can almost always find a way of describing it.
  152. 152. You have a knowledge of some idiomatic English, phrasal verbs, and colloquial expressions.
  153. 153. You have studied all main areas of English grammar.
  154. 154. I can communicate confidently in a variety of situations.
  155. 155. I occasionally make mistakes in grammar and vocabulary but this does not prevent understanding.
  156. 156. I can use and understand some idiomatic language.</li></li></ul><li>JETSET L5 (NEW JETSET LEVEL 5)<br />AIMS<br /><ul><li>Advanced is the highest level most students attain without the total immersion of living in another country.
  157. 157. Your ability Your spoken English is both fluent and accurate.
  158. 158. Your vocabulary is wide and you have a good knowledge of collocation, phrasal verbs, colloquial expressions and idioms.
  159. 159. All common areas of grammar are familiar to you.
  160. 160. I can speak English fluently in most situations with few mistakes.
  161. 161. I have strategies for understanding new and unusual language.</li></li></ul><li>ENGLISH FOR TOURISM LEVEL 1<br />SYLLABUS TOPICS<br />Basic business reading comprehension in a tourism context<br />Composing a simple business communication<br />General spoken communication within a tourism context<br />Understanding and processing tourism-related information<br />Tourism-related tasks<br />Holiday and accommodation types<br />Leisure and business travelers and tourists<br />Methods of travel<br />Job roles in the travel and tourism industries<br />The specialist language of the tourism industry<br />
  162. 162. ENGLISH FOR TOURISM LEVEL 2<br />SYLLABUS TOPICS<br />Basic business reading comprehension in a tourism context<br />Composing a simple business communication<br />General spoken communication within a tourism context<br />Understanding and processing tourism-related information<br />Tourism-related tasks<br />Holiday and accommodation types<br />Leisure and business travelers and tourists<br />Methods of travel<br />Job roles in the travel and tourism industries<br />The specialist language of the tourism industry<br />
  163. 163. For more information Contact:<br />                                     <br />Lakshmana Prakash – 99625 12926<br />Assistant Manager-Business Development<br />Emerge Learning Zone<br />No:16/33,K.N.R Building, Bharathi Salai,<br />Tripilcane,Chennai-600005.<br />Visit :<br />www.patrons.co.in<br />www.esfa.co.in<br />www.llcieb.com<br />

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