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Low Budget Usability Testing Webtreff Konstanz Patric Schmid Benutzerzentrale

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Wie kleine Teams mit wenig Budget trotzdem Usability Testing einsetzen können, und welche Online-Tools dafür zur Verfügung stehen.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Low Budget Usability Testing Webtreff Konstanz Patric Schmid Benutzerzentrale

  1. 1. BenutzerZentrale.de Webtreff Konstanz / Kreuzlingen „low budget“ Usability Testing Patric Schmid www.BenutzerZentrale.de schmid.patric@googlemail.com @patrics
  2. 2. Was ist eigentlich Usability ? Einfach Intuitiv Usability Fehlertolerant (Benutzbarkeit) Lernförderlich …
  3. 3. Usability
  4. 4. Inhalt • Usability für den Nutzer • Usability für Entwickler, Designer, Agenturen und Betreiber • Lösungsmöglichkeiten • Do It Yourself • preiswerte Tools zur Unterstützung
  5. 5. Usability für den Nutzer Benutzbare Software „Es macht das was es soll… endlich“ „Cool, es reagiert so wie Ich es erwarte…“ „Ich muss weniger überlegen!“
  6. 6. Usability für den Nutzer Der Benutzer … hat Spaß beim anwenden … ist weniger gestresst und genervt … erreicht seine Ziele effizienter! … empfiehlt das System weiter.
  7. 7. Zitat „When technology already delivers basic needs … user experience dominates.“ Don Norman
  8. 8. Usability ist für den Nutzer - OK, und nun? Ja zu Usability, aber auf wessen Kosten? Personas Cardsorting Probanden Experten Labortest Richtlinien Prototyping Sketching Focusgroups Eyetracking Reviews Berater Checklisten Umfragen
  9. 9. Usability für „die Leute dahinter“ Entwickler Designer Teamleiter Anbieter
  10. 10. Usability für Entwickler Entwickler  Erkenntnisse durch Beobachtung  Vermeiden von Fehlentwicklungen durch falsche ungenaue Anforderungen o Weniger „Bling-Features“ :(
  11. 11. Usability für Designer Designer  Design für Menschen & mit Menschen  Beeinflusst Produkt-Erfahrungen des Nutzers  Argumente für Designentscheidungen o schränkt Kreativität ein
  12. 12. Usability für Teamleiter Teamleiter / Agentur  Prioritäten & Entscheidungen die auf Fakten basieren  Argumente für Designentscheidungen  Produkterfolg in frühem Stadium messbar  Mehrwert für Business des Anbieters
  13. 13. Usability für Anbieter Anbieter / Betreiber  Einsicht in Kundenverhalten  Optimierung von z.B. Kaufprozessen  höhere Conversion  erhöhte Kundenzufriedenheit  reduzierte Serviceanfragen (& Schulungen)
  14. 14. Lohnt sich Usability?  bessere Usability als Differentiation vom Markt  höhere Kosten werden durch Kunden amortisiert Empfehlung: ROI from Usability http://www.uxpassion.com/2009/10/ux-roi-user-experience-return-on-investment/ http://www.usefulusability.com/ecommerce-roi-why-usability-always-beats-advertising/
  15. 15. Methoden Design Research (Was brauchen die Nutzer tatsächlich?) Web Analytics (Was die Nutzer eigentlich machen) Usability Testing (Wie gut Funktioniert das aktuelle System?)
  16. 16. Methoden Usability Testing – ein Anfang… “don’t tell – let talk” (Prototypen/Sketch) Wer? Freunde, Familie, Kollegen, Kaffee, … experimentieren & iterieren
  17. 17. Methoden Usability Testing – die Profis… Rekrutieren Personen der “Zielgruppe(n)” offene Fragen / Aufgaben “Wie ist Ihr Gefühl bei XY?” “Was erwarten Sie wenn Sie hier klicken?” “Stellen Sie sich vor sie wollen XY wissen…” Observation (Live, Kameras, Screen-Capture, thinking aloud, Eyetracking)
  18. 18. Usability Lab – Das Team observiert…
  19. 19. Usability Lab - Realität • Extern • valide Ergebnisse?, Vertrauen • Overhead • Vorbereitung & zeitaufwändige Analyse • Kostspielig • nicht regelmäßig
  20. 20. Do It Yourself ! Do It Yourself ! • kleine regelmäßige Tests • In jedem Entwicklungsstadium • max. 5 Nutzer pro Iteration • Team involvieren (z.B. Pizza)
  21. 21. Do It Yourself – Die Vorbereitung Was wollen wir herausfinden?  Vermutung: XY wird nicht verstanden…  Design: Variante A oder B? Hypothese – Test – Ergebnis
  22. 22. Do It Yourself – Die Durchführung Wie können wir das herausfinden?  Versuchspersonen  Aufgabenstellung  Testmethode & Durchführung Hypothese – Test – Ergebnis
  23. 23. Do It Yourself – Die Analyse Was ist passiert?  Hypothese bestätigt / widerlegt?  Erkenntnisse Dokumentieren  Konsequenzen für Design & Entwicklung? Hypothese – Test – Ergebnis
  24. 24. Methodenauswahl Testmethoden Was ist möglich - Was ist sinnvoll?
  25. 25. Methodenauswahl Was wollen wir herausfinden?  Ist die Funktion „Email-Newsletter“ gut, wird Sie verstanden? Warum wollen wir das herausfinden?  höhere Konversion zum Newsletter  synchron mit Businessgoals?
  26. 26. Methoden Live-System vs. Papier-Prototyp  Expert-Review  Labortest  Eyetracking  „thinking aloud“  Screen-Capturing • Focusgroup  Live-Observation • Cardsorting  A/B Split-Test • Sketching  Umfrage (Papier/On-Site)
  27. 27. Werkzeuge
  28. 28. Usability Werkzeuge Online FiveSecondTest.com Kostenlos • erster Eindruck zählt! • 5 Sekunden Zeit, verschiedene Modi  POI klicken, beschreiben (Landing Pages)  Inhalt aus Erinnerung auflisten Fazit: Perfekt für Landing Pages, Testen des ersten Eindrucks und POI
  29. 29. Usability Werkzeuge Online Chalkmark.com 109 $ / Monat • Screenshots & Aufgabenstellung • Eigene Testpersonen rekrutieren • Testperson klickt auf „Lösung“ • Click-Heatmaps, Bearbeitungszeit Fazit: Perfekt für Landing Pages Keine Kommentare zu den POI
  30. 30. Usability Werkzeuge Online FeedbackArmy.com 10 $ / 10 Personen • 6 Fragen zur Seite stellen • 10 Personen beantworten Fragen Fazit: Für schnelles externes Feedback geeignet nur englische Seiten keine Vorgaben an Personen möglich
  31. 31. Usability Werkzeuge Online UserTesting.com 29 $ / Testperson • Demografie & Fähigkeiten der Testperson definieren • frei definierbare Aufgaben • 15 min Video & Zusammenfassung Fazit: Stressfreies Testing für wenig Geld nur englische Seiten
  32. 32. Usability Werkzeuge Online clixpy.com 5 $ / 100 Captures 10 Kostenlose • Als JavaScript in Seite einbinden… • Screencapturing ohne Kommentare • direkte Interaktion der Nutzer anschauen • schwer Analysierbar Fazit: zeigt wie Besucher die Seite benutzen Aufwändig auszuwerten, keine Heatmap
  33. 33. Usability Werkzeuge Online ClickTale.com 100 Captures / Woche Kostenlos • „Über die Schulter“ Screen-Capturing • Klick-Heatmaps • Formular-Analyse (z.B. Abbruchfelder) Fazit: gute Kombination von Observation & Statistik perfekt für regelmäßige Verbesserung
  34. 34. Usability Werkzeuge Online Loop11.com 350 $ / Testprojekt 1x kostenlos • Nutzer navigieren durch Seiten & Aufgaben • Nutzer entscheiden Fail / Pass selbst • Pfadanalyse (URLs, einzeln & prozentual) • Bearbeitungszeiten, Erfolgsrate, Fragebögen Fazit: Professionelles Tool für Live-Seiten Kombination mit „Live-Video“ wäre schön
  35. 35. Usability Werkzeuge Online OpenHallway.com 49 $ / Monat 1x kostenlos • Voice- & Screen-Capture • Aufgaben frei definierbar • eigene Testpersonen einladen • Feedback per Voice und Text möglich Fazit: Remote Usability Tests mit Screen & Voice Capturing
  36. 36. Usability Werkzeuge SilverbackApp.com 50 $ Software 30 Tage Kostenlos • Software zur Durchführung von Tests • Screen-Capturing • Webcam-Capturing • Kommentare & Video-Export Fazit: komplette Usability-Test Suite leider nur für Mac‘s !
  37. 37. Weitere Services www.Testled.com www.Intuitionhq.com www.Crazyegg.com www.Exactostats.com www.M-pathy.com www.Userfly.com www.Usabilla.com www.Abtests.com
  38. 38. Werkzeuge
  39. 39. Fazit Keine Ausreden – Aktionen! 1. kostenlos Anmelden 2. aktuelles Projekt Testen 3. Ergebnisse anschauen „Ausprobieren kostet nix…“
  40. 40. Fragen
  41. 41. Weitere Ressourcen Leseempfehlung: Don‘t make me Think (Steve Krug) http://www.usabilityblog.de/ http://www.uxbooth.com/view/blog/ http://uxpool.tumblr.com/ http://new.uxmatters.com/mt/archives/2009/ 11/usability-testing-on-a-budget.php #usability #ux
  42. 42. Quellen Don‘t Make Me Think – Web Usability (Steve Krug) http://tinyurl.com/dmmthink DIN ISO 9241-110 http://kommdesign.de/texte/din.htm Leitfaden Usability – DATech http://www.datech.de/share/files/Leitfaden-Usability.pdf UX ROI: User Experience Return on Investment http://www.uxpassion.com/2009/10/ux-roi-user-experience-return-on-investment/ eCommerce ROI: Why Usability ALWAYS Beats Advertising http://www.usefulusability.com/ecommerce-roi-why-usability-always-beats-advertising/ Discount Usability (Jakob Nielsen) http://www.useit.com/alertbox/discount-usability.html Bilder Entwickler: http://img2.timeinc.net/ew/dynamic/imgs/080425/office-space-02_l.jpg Designer: http://www.morgenpost.de/multimedia/archive/00277/wilts_TEASER_BM_Lif_277242b.jpg Teamleiter / Agentur: http://de.fotolia.com/id/13155560 (Lizenziert) Betreiber: http://de.fotolia.com/id/13520316 (Lizenziert) Courtain Silhouette : http://ach-consulting.com/2008/11/18/pay-no-attention-to-the-man-behind-the-curtain/ Pyramid of Success: http://thisisindexed.com/ WTF-Panda: http://www.ebroadcast.com.au/blahdocs/uploads/wtf_panda_2050.jpg Coquette Icons: http://dryicons.com/free-icons/preview/coquette-part-3-icons-set/ Usability Lab: http://www.flickr.com/photos/webcredible/3984337166/sizes/l/ Werkzeuge: http://de.fotolia.com/id/9095837 (Lizenziert) Usability http://persuasiveweb.wordpress.com/2009/06/22/day-22-persuasion-before-usability/
  43. 43. Fazit Bonus: Beispiele für gute Usability…
  44. 44. Usability für den Nutzer Intuitiv & Selbstbeschreibend
  45. 45. Beispiel: Kontaktformulare • Ziel des Nutzers? • Ziel des Betreibers?
  46. 46. Usability für den Nutzer Fehlertoleranz & Instant-Feedback

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