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FUcamp 09 Low-Budget Usability Testing

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www.benutzerzentrale.de
Die Folien zur Low-Budget Usability Testing Session auf dem FUcamp in Furtwangen 2009
Vorstellung einiger kostenlosen/günstigen Services für online Usability-Tests

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FUcamp 09 Low-Budget Usability Testing

  1. 1. „low-budget“ Usability Testing Patric Schmid BenutzerZentrale.de
  2. 2. Usability von Webseiten • Was macht ein Produkt „usable“ ? – Aufgabenangemessen – Selbstbeschreibungsfähig – Erwartungskonform – Lernförderlich – Steuerbar – Fehlertolerant – Individualisierbar BenutzerZentrale.de
  3. 3. Was man sich vorher überlegen sollte… • Was will ich testen? • Wer ist meine Zielgruppe? – Alter, Internetnutzung, Grund des Besuchs? – Userprofil (sog. „persona“) • Was will der User auf meiner Seite – Problem lösen? – Frage beantworten? BenutzerZentrale.de
  4. 4. Usability-Test Methoden • Heuristic Evaluations (usability lab, eyetracking, observation, surveys) • Focus Groups (erfordert erfahrenen Testleiter/Moderator) • longitudal testing (über mehrere Tage/Wochen, „learnability“) • expert Reviews • Usability-Checklisten • Online Usability-Testing Services BenutzerZentrale.de
  5. 5. usertesting.com • Aufgabenstellung • Screen Capture • Voice Aufnahme „thinking out loud“ • Textuelle Zusammenfassung • 29 $ pro Aufnahme/Proband • Demo Video BenutzerZentrale.de
  6. 6. feedbackarmy.com • Fragebogen • 6 Fragen zur eigenen Seite stellen • Von Probanden beantworten lassen • Keinen Einfluss auf Alter, Nutzertyp, usw. • 10$ für 10 Antworten BenutzerZentrale.de
  7. 7. userfly.com • Integriert in Webseite (JavaScript) • Zeichnet alle Nutzer auf (mit Referer) • Keine Audio- & demografischen Daten • Pro Monat 10 Aufnahmen kostenlos • 10$ pro 100, 50$ pro 1000 • Code “TWITTER” for 100 free recordings ?!? BenutzerZentrale.de
  8. 8. Sonstige Services • loop11.com • usabilla.com • clixpy.com • weitere ? . . . BenutzerZentrale.de
  9. 9. Zielgruppe / Probanden • Zielgruppe finden? – Bekannte – Freunde – Kollegen • Alternativen – UNI/FH Aushängen für 10€ BenutzerZentrale.de
  10. 10. Interessante Links • Usability-Techniken http://jthom.best.vwh.net/usability/ • UXBooth http://www.uxbooth.com/ • Top 10 Usability Mistakes http://www.useit.com/alertbox/9605.html • Usability-Checklist http://www.pantos.org/atw/35317.html BenutzerZentrale.de

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