Comprehensive Solutions for
The Hickory Printing Group, Inc. Building Solid Relationships  with Clients Since 1917… Your Single-Source  Communication ...
<ul><li>One of the largest printing companies in the Southeast </li></ul><ul><li>Web/Sheetfed Facility, Conover, NC </li><...
Our Diversity is Your Advantage…
 
Valuable Solutions <ul><li>Latest Generation Technology  </li></ul><ul><li>Single Source Solution </li></ul><ul><li>Projec...
Printing
<ul><li>6 Color Printing </li></ul><ul><li>Closed-Loop Color </li></ul><ul><li>Gracol Cores, 250 line screen  </li></ul><u...
Sheetfed  Printing <ul><li>28” x 40” Presses, up to   8 Colors + Aqueous Coating </li></ul><ul><li>Latest Generation press...
Quality Control  Intelligence <ul><li>Prepress Interface:  Upstream Color Management </li></ul><ul><li>Image Control   • E...
Packaging <ul><li>8 to 38 pt Board Stock </li></ul><ul><li>Diecutting/Embossing </li></ul><ul><li>Folded and Glued Product...
Digital Printing <ul><li>12” x 18” Printing Up to 6 Colors </li></ul><ul><li>Fast and Inexpensive Make Ready </li></ul><ul...
Responsible  Printing <ul><li>FSC certified so that your organization can present a reliable image of socially and environ...
One-to-One Marketing
One-to-One  Marketing <ul><li>The Images and Text On Every Piece Can Be Specific (Personalized) to the Recipient </li></ul...
One-to-One  Marketing Name, including gender-specific color Gender-specific imagery Product/Service-specific imagery
Name, including gender-specific color Gender-specific imagery Product/Service-specific imagery One-to-One  Marketing
Previously purchased product or service Related product or service to promote One-to-One  Marketing
Personalized Web Addresses
SENDER   MESSAGE   RECEIVER Attract Interact React Personalized  Web Addresses
www.url.com/prospectname Personalized piece  mailed to recipient, with personalized web address Recipient follows web addr...
You receive email notification, and recipient’s response automatically populates database A highly-personalized brochure i...
eCommerce/ PreMedia
eCommerce  HickoryPrintEngine ® <ul><li>Online Ordering and Fulfillment </li></ul><ul><li>Customized Internet/  Intranet S...
PreMedia <ul><li>Computer to Plate </li></ul><ul><li>Prepress Interface </li></ul><ul><li>Fuji Final Proof on Your Paper  ...
Finishing,  Mailing, and  Fulfillment
Finishing Solutions <ul><li>Perfect Binding with PUR Glue </li></ul><ul><li>Saddle or Loop Stitching </li></ul><ul><li>Die...
Inkjetting & Mailing <ul><li>Addresses and Personal   Messages </li></ul><ul><li>Inside and Outside Imaging </li></ul><ul>...
Complete Fulfillment <ul><li>Pick, Pack & Ship </li></ul><ul><li>Product Distribution </li></ul><ul><li>Climate Controlled...
The Hickory Printing Group, Inc. EMPOWERING YOUR VISUAL MARKETING
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Empowering Your Visual Marketing. The Hickory Printing Group

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  1. 1. Comprehensive Solutions for
  2. 2. The Hickory Printing Group, Inc. Building Solid Relationships with Clients Since 1917… Your Single-Source Communication Solution for the 21st Century.
  3. 3. <ul><li>One of the largest printing companies in the Southeast </li></ul><ul><li>Web/Sheetfed Facility, Conover, NC </li></ul><ul><li>Packaging Facility, High Point, NC </li></ul><ul><li>Mailing & Fulfillment Facility, Conover, NC </li></ul>
  4. 4. Our Diversity is Your Advantage…
  5. 6. Valuable Solutions <ul><li>Latest Generation Technology </li></ul><ul><li>Single Source Solution </li></ul><ul><li>Project Management </li></ul><ul><li>Single Production Team </li></ul><ul><li>Creative Marketing Ideas </li></ul><ul><li>Consultation and Technical Advice </li></ul><ul><li>Quality Assurance and Client Satisfaction Processes </li></ul>
  6. 7. Printing
  7. 8. <ul><li>6 Color Printing </li></ul><ul><li>Closed-Loop Color </li></ul><ul><li>Gracol Cores, 250 line screen </li></ul><ul><li>Two 16 Page Presses </li></ul><ul><li>8 Page Press </li></ul><ul><li>Exhaustive Inline Finishing Capabilities </li></ul>Web Offset Printing
  8. 9. Sheetfed Printing <ul><li>28” x 40” Presses, up to 8 Colors + Aqueous Coating </li></ul><ul><li>Latest Generation presses </li></ul><ul><li>Image Control On-Press Color Management </li></ul><ul><li>Prepress Interface </li></ul>
  9. 10. Quality Control Intelligence <ul><li>Prepress Interface: Upstream Color Management </li></ul><ul><li>Image Control • Exclusive Color Management System • Controls Up To 160,000 Points on each Press Sheet • Copy Transfer Provides Custom Matching </li></ul>
  10. 11. Packaging <ul><li>8 to 38 pt Board Stock </li></ul><ul><li>Diecutting/Embossing </li></ul><ul><li>Folded and Glued Products </li></ul><ul><li>Windowing </li></ul>
  11. 12. Digital Printing <ul><li>12” x 18” Printing Up to 6 Colors </li></ul><ul><li>Fast and Inexpensive Make Ready </li></ul><ul><li>Cost-Effective Short Runs </li></ul><ul><li>Print Only What is Needed. Stockpiling is Not Needed to Keep Costs Down </li></ul><ul><li>Complements and Combines With Our Other Comprehensive Services </li></ul>
  12. 13. Responsible Printing <ul><li>FSC certified so that your organization can present a reliable image of socially and environmentally responsible paper procurement. </li></ul><ul><li>Confidence in the responsible use of international forests </li></ul><ul><li>Standards for procurement that you and your stakeholders can be sure are making a lasting difference </li></ul>The Hickory Printing Group is registered as a chain-of-custody print provider under the FSC certification program. The FSC logo is the mark of responsible forestry. Cert. No. SCS-COC-001247 © 1996 Forest Stewardship Council A.C. The Hickory Printing Group is registered as a chain-of-custody print provider under the FSC certification program. The FSC logo is the mark of responsible forestry. Cert. No. SCS-COC-001247 © 1996 Forest Stewardship Council A.C.
  13. 14. One-to-One Marketing
  14. 15. One-to-One Marketing <ul><li>The Images and Text On Every Piece Can Be Specific (Personalized) to the Recipient </li></ul><ul><li>Allows True 1:1 “Conversations” With Clients/Prospects </li></ul><ul><li>Response Rates Can Increase by 500% </li></ul><ul><li>Makes Your Marketing Much More Effective </li></ul>
  15. 16. One-to-One Marketing Name, including gender-specific color Gender-specific imagery Product/Service-specific imagery
  16. 17. Name, including gender-specific color Gender-specific imagery Product/Service-specific imagery One-to-One Marketing
  17. 18. Previously purchased product or service Related product or service to promote One-to-One Marketing
  18. 19. Personalized Web Addresses
  19. 20. SENDER MESSAGE RECEIVER Attract Interact React Personalized Web Addresses
  20. 21. www.url.com/prospectname Personalized piece mailed to recipient, with personalized web address Recipient follows web address to online survey/form . ATTRACT INTERACT Personalized Web Addresses
  21. 22. You receive email notification, and recipient’s response automatically populates database A highly-personalized brochure is mailed automatically, highlighting the products/services that the recipient showed interest in. REACT Personalized Web Addresses
  22. 23. eCommerce/ PreMedia
  23. 24. eCommerce HickoryPrintEngine ® <ul><li>Online Ordering and Fulfillment </li></ul><ul><li>Customized Internet/ Intranet Solutions </li></ul><ul><li>Regional Offices Can Use Online Templates to Create Custom Pieces </li></ul><ul><li>Real Time Inventory Control </li></ul>
  24. 25. PreMedia <ul><li>Computer to Plate </li></ul><ul><li>Prepress Interface </li></ul><ul><li>Fuji Final Proof on Your Paper Stock, Profiled to Our Presses </li></ul><ul><li>Remote Proofing </li></ul>
  25. 26. Finishing, Mailing, and Fulfillment
  26. 27. Finishing Solutions <ul><li>Perfect Binding with PUR Glue </li></ul><ul><li>Saddle or Loop Stitching </li></ul><ul><li>Diecutting, Scoring, Folding, Gluing, etc. </li></ul><ul><li>Tipped On Products </li></ul><ul><li>CIP4 Programming </li></ul>
  27. 28. Inkjetting & Mailing <ul><li>Addresses and Personal Messages </li></ul><ul><li>Inside and Outside Imaging </li></ul><ul><li>High Resolution Imaging </li></ul><ul><li>MERLIN In-Plant for USPS Certification </li></ul>
  28. 29. Complete Fulfillment <ul><li>Pick, Pack & Ship </li></ul><ul><li>Product Distribution </li></ul><ul><li>Climate Controlled Storage </li></ul>Member
  29. 30. The Hickory Printing Group, Inc. EMPOWERING YOUR VISUAL MARKETING

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