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Marketing professionals are inundated with requests to go digital, move into social media, use email instead of traditional direct mail, and embrace an economy that has moved firmly in the digital direction over the course of the past two decades. At the same time, marketing professionals need to balance digital initiatives with traditional efforts, like direct mail, which are still highly effective. In fact, it is the highly effective nature of direct mail marketing programs that has allowed them to be a mainstay even in 2013, as contextual advertising and social media marketing programs ramp up to levels never before seen in the field of marketing. In this report, we take a look at the present state of direct mail as well as the challenges and opportunities that lie ahead. We discuss how technology is changing direct mail, how the changes that the USPS is making will impact your direct mail initiatives, and more.