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No Brainer LinkedIn Tips

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This Slideshare deck contains a collection of "No Brainer" tips that I've learned through my experience of advising companies and individuals on they can best benefit from LinkedIn. If you're looking for a solid partner to help your organization get the most from LinkedIn, let me know and I'd be happy to explore how Valuecasters might serve you! Thanks,
Patrick (Rafter)

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No Brainer LinkedIn Tips

  1. 1. Valuecasters No-Brainer LinkedIn Tips Patrick Rafter Chief ValueCaster Valuecasters prafter@valuecasters.com http://www.linkedin.com/companies/valuecasters Copyright 2013 Patrick Rafter/Valuecasters --- All rights reserved.
  2. 2. No Brainer LinkedIn Tips: • LinkedIn Profile: Your real-time resume • Company Page is your reception area • Give and ye shall receive • Groups are Great • Protocol of LinkedIn Invitations • Regularity • Build LinkedIn into your business processes • Protect your brand, manage your status Copyright 2013 Patrick Rafter/Valuecasters --- All rights reserved.
  3. 3. No Brainer LinkedIn Tips: • Build a Powerful Profile • Build and maintain a first-rate Company Page • Mutually Beneficial Networking: Give before you ask • Become a Groupie • Don’t try to connect with people who don’t know you • Make LinkedIn part of your day-to-day routine & spend ½ hr. week updating, your LinkedIn presence • Teach LinkedIn “best practices” to all public-facing employees (and be sure they follow them)! • Be smart about “Status Updates” (share what you want and not other info) Copyright 2013 Patrick Rafter/Valuecasters --- All rights reserved.
  4. 4. Checklist for a Powerful Profile: Clean, Compelling Correct, Complete Quality Photo Regular Updates + Upcoming Events Add Keywords to “Get Found” Online Inviting Title + Short Summary Create Pub. Profile for your name + add Twitter address Detail Experience + Education Include Links to 3 Named Websites Get Recommended Join Groups! Copyright 2013 Patrick Rafter/Valuecasters --- All rights reserved.
  5. 5. A Powerful Profile:
  6. 6. LinkedIn Companies
  7. 7. LinkedIn’s 3 Most Important Rules 1. Only invite people you know well and who know you 2. Always, Always Be Respectful 3. Don’t use LinkedIn to “cold call” prospects! • It’s rude and will backfire • Instead: **Connect with those who know you **Help & serve them **Ask for their help (when appropriate) • LI is a research tool--- NOT a way to spam people Copyright 2013 Patrick Rafter/Valuecasters --- All rights reserved.
  8. 8. LI: Search, Then Soft-Sell Respectful Engagement: 1) Research on LinkedIn, 2) Vet with Google, Website 3) ThenApproach via E-mail, LI introduction, or InMail message Copyright 2013 Patrick Rafter/Valuecasters --- All rights reserved.
  9. 9. Follow Rafter’s Recommendations for LinkedIn Best Practices: The 6 C’s Check Out Communicate ConnectCommunity Continue Contact LinkedIn success isa continuous cycle of activity… Adapted from: http://www.slideshare.net/patrickrafter/linkedin-best-practices-4765785 Copyright 2013 Patrick Rafter/Valuecasters --- All rights reserved.
  10. 10. Connect, Communicate, Engage • LinkedIn is an extraordinary “free” business tool • What you put into it governs what you can get out of it • Jump in, today. Help Others. They’ll help you in return Beyond these “No-Brainer” LinkedIn Tips, be sure to check out my Slideshare presentation on LinkedIn Best Practices: The 6 C’s©: http://www.slideshare.net/patrickrafter/linkedin-best-practices-4765785
  11. 11. Thank You! How are YOU using and benefitting from LinkedIn? I’d love to know! Send me an email: prafter@valuecasters.com Follow me on Twitter: @prafter Visit my LinkedIn Profile: www.linkedin.com/in/patrickrafter/

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