1.
Patrick van der Pijl, CEO Business Models Inc.
Keynote Baltic Tour, May 2017
10 WAYS HOW TO DO
CORPORATE INNOVATION

2.
YOU CAN
DESIGN
BUSINESS

3.
INSIGHT RESEARCH FOR MY LATEST BOOK

4.
AND RESEARCH BY CROWD COMPANIES

5.
FORGET ABOUT THE VUCA WORLD!

6.
WE LOOK
FOR
CERTAINTY

7.
WE LABEL THINGS

8.
AUTHORITY = CERTAINTY

9.
AUTHORITY = CERTAINTY

10.
WE WRITE PLANS

11.
WE NEED
TO DEAL WITH
UNCERTAINTY

12.
HOW DO CORPORATES
DEAL WITH
UNCERTAINTY?

13.
MEET PETER SCHWARZENBAUER, BMW

14.
UNCERTAINTY BIG TIME

15.
ALLOW MISTAKES IN A GERMAN CULTURE?

16.
BMW IS INTO TECH NOWADAYS

17.
THEY BUILD PROTOTYPES

18.
THEY
EXPERIMENT
WITH LEGO

19.
BMW USES OPEN INNOVATION

20.
QUESTION:
HOW DO YOU DO
CORPORATE
INNOVATION?

21.
THE CORPORATE
INNOVATION
DILEMMA

22.
1 waysto do
CORPORATE
INNOVATION0

23.
# DEDICATED
INNOVATION
TEAM1

24.
SWISS POST, COLGATE
DEDICATED
INNOVATION
TEAM
OFFERING
SERVICES

25.
;-) DEDICATED
INNOVATION
TEAM
CAN SEE AREAS OF COLLABORATION
BEYOND R&D AND BOOST BUSINESS
MODEL DISCOVERY

26.
;-( DEDICATED
INNOVATION
TEAM
COORDINATION PROBLEM DUE TO CORE
BUSINESS AGENDA
LACK OF THE IMPLEMENTATION CHOPS TO
EXECUTE PLANS

27.
# INNOVATION
CENTER of
EXCELLENCE
(CoE)2

28.
ACHMEA, CISCO
INNOVATION
CENTER of
EXCELLENCE
PROCESS
DRIVEN
INNOVATION

29.
;-) INNOVATION
CENTER of
EXCELLENCE
ALL ON BOARD! EXISTENCE REQUIRES
CULTURAL AGREEMENT
INITIAL STEP TO ALIGN INNOVATION
CULTURE

30.
;-( INNOVATION
CENTER of
EXCELLENCE
MOSTLY MEMBERS HAVE OTHER ROLES
NEXT TO INNOVATION, RISK FOR BURNOUT

31.
# INTRA-
PRENEUR
PROGRAM3

32.
GIVE PLATFORM AND RESOURCES TO YOU
INTRA-
PRENEUR
PROGRAM

33.
MASTERCARD INNOVATION PROGRAM
INTRA-
PRENEUR
PROGRAM
GIVE
PLATFORM
TO INNOVATE

34.
;-) INTRA-
PRENEUR
PROGRAM
EFFECTIVE AND COST EFFICIENT WAY TO
SURFACE IDEAS
ENABLE EMPLOYEES TO CONTRIBUTE TO A
CULTURE OF INNOVATION

35.
;-( INTRA-
PRENEUR
PROGRAM
TRUST IS KEY HERE BY MANAGEMENT AND
BUDGET + RESOURCES
INITIAL IDEAS SEEMS SMALL (INNOVATION
IS A SKILL)

36.
# OPEN
INNOVATION4

37.
BMW ‘RAD’-HUB

38.
INSIDE
CISCO’S SECRET
INNOVATION LAB

39.
THE LIVING LAB: PROTOTYPE WITH CLIENTS

40.
CISCO’S PROCESS: HYPER INNOVATION

41.
CHILL IS A 48 hr INNOVATION BOOTCAMP

42.
;-) OPEN
INNOVATION
RAPID PROTOTYPING WITH CUSTOMERS
FASTER GO TO MARKET TIME FOR PRODUCT
LAUNCHES
FRESH PERSPECTIVES

43.
;-( OPEN
INNOVATION
SILOED FROM THE REST OF THE
CORPORATIONS INNOVATION AGENDA
HIGH PRICE TAG
IP IS A CHALLENGE HERE

44.
# INNOVATION
EXCURSIONS5

45.
EXCURSIONS TO SILICON VALLEY

46.
VISIT BUCKS INSTEAD OF FOUR SEASONS

47.
MEET THE UNUSUAL SUSPECTS

48.
HOSTING ORACLE TO SILICON VALLEY

49.
;-) INNOVATION
EXCURSIONS
QUICK EDUCATION
COMMON EXPERIENCE AND LANGUAGE
CHANGE COMPANY CULTURE
INITIATE PARTNERSHIPS

50.
;-( INNOVATION
EXCURSIONS
MAINTAIN ENERGY WHEN YOU RETURN
LACK OF ACTION: “INNOVATION PETTING ZOO”
SEE START-UPS IN THEIR NATURAL HABITAT

51.
# INNOVATION
OUTPOST6

52.
TO SPOT AND DO INNOVATION
INNOVATION
OUTPOST

53.
PORCHE OPENS SILICON VALLEY TECH HUB
INNOVATION
OUTPOST

54.
;-) INNOVATION
OUTPOST
IN THE WILD START-UP FRONTIER
NO THREAT TO CORE BUSINESS

55.
;-( INNOVATION
OUTPOST
WHAT ARE THE GOALS?
GO BEYOND SILICON VALLEY
RISK OF DETACH TO MOTHER COMPANY

56.
# EDUCATION7

57.
DESIGN MBA IS THE NEW MBA
EDUCATION

58.
LISA KAY SOLOMON AND JUSTIN LOKITZ
EDUCATION

59.
;-) EDUCATION
GET A FIRST LOOK AT INNOVATION AND
TECHNOLOGY
SECURE NEW TALENT

60.
;-( EDUCATION
NO IP ROUTE
LONG TERM RELATIONSHISPS CAN CARRY
BIG PRICE TAG

61.
# EXTERNAL
ACCELERATOR
PARTNERSHIP8

62.
OTHERS DO THE JOB!

63.
MULTIPLE COMPANIES @ING

64.
WHAT YOU LEARN FROM A BUTCHER

65.
;-) EXTERNAL
ACCELERATOR
PARTNERSHIP
CAN HELP WITH LIMITED INTERNAL
EXPERTISE OR CAPABILITY
EDUCATION OPPORTUNITIES
FIND PARTNERS

66.
;-( EXTERNAL
ACCELERATOR
PARTNERSHIP
CORPORATE VS. ACCELERATORS
IS BUSINESS MODEL PROVEN?
PROGRAM CAN BE COSTLY

67.
# STARTUP
INVESTMENT9

68.
PLACE BETS AMONG ECOSYSTEM

69.
;-) STARTUP
INVESTMENT
COST EFFICIENT ON R&D
STRATEGY TO GUIDE DEVELOPMENT

70.
;-( STARTUP
INVESTMENT
LONG TERM INVESTMENT IS COSTLY
START-UP CULTURE MUCH MORE NIMBLE

71.
1 STARTUP
ACQUISITION0

72.
ACQUISITION TO SCALE…

73.
;-) STARTUP
ACQUISITION
ACQUIRING SHOWS FOCUS ON FUTURE AND
EVOLVEMENT
ACQUIRING IS EASIER THAN HIRING
ACQUIRING IS FASTER

74.
;-( STARTUP
ACQUISITION
ACQUISITIONS ARE EXPENSIVE WITHOUT
GUARANTEES
INTEGRATION?

75.
WHAT
WE
LEARNED

76.
TOP 3 FREQUENCY:
• Dedicated Innovation Team
• Center of Excellence
• Education

77.
On what level are you?
Advanced, Innovation advocacy that benefits the entire ecosystem
Mature, Program roll-out and coordination
Intermediate, Trials with focus
Starting, Trials without focus
Novice,Monitoring the ecosystem without action
5
4
3
2
1

78.
TOP 5 Innovation Success Metrics:
1. Increased revenue by products & services
2. Greater customer satisfaction
3. Faster time to market for products & services
4. More projects moving along the pipeline
5. More focused culture of innovation

79.
DO’S

80.
THERE IS NO SILVER BULLIT

81.
MANDATE SENIOR LEVEL IS KEY

82.
IT IS NOT ONE TIME

83.
MIND THIS!

84.
FAIL FAST, FAIL FORWARD

85.
HAVE A POINT OF VIEW (POV)

86.
ONE MORE
THING

87.
EMBRACE UNCERTAINTY

88.
SO WHAT SKILLS
YOU NEED TO DEAL
WITH
UNCERTAINTY
?

89.
THINK LIKE A DESIGNER

90.
START WITH THE CUSTOMER

91.
ASK THE RIGHT PEOPLE – DON’T ASK MOM

92.
USE TOOLS

93.
THEY SET UP EXPERIMENTS AND LEARN

94.
EMBRACE
UNCERTAINTY

95.
KUDOS TO
JEREMIAH OWYANG
JAIMY SZYMANSKI
Find whitepaper:
http://crowdcompanies.com/

96.
Patrick van der Pijl
CEO Business Models Inc.
Producer Business Model Generation
Author Design a Better Business
patrick@businessmodelsinc.com