Uqam March 2009

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Changes in news distribution and the opportunities and challenges that lay ahead .

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  • Uqam March 2009

    1. 1. Patrick Lauzon – EVP QMI / SUN Media / Canoe.ca [email_address] http://www.linkedin.com/in/patricklauzon http://twitter.com/patricklauzon http://delicious.com/patricklauzon
    2. 2. Agenda : <ul><li>QMI /SUN Media / Canoe.ca </li></ul><ul><li>Changes in Media landscape </li></ul><ul><li>Key Trends </li></ul><ul><ul><li>Content & UGC </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>New Platforms </li></ul></ul>
    3. 3. 1 QMI/SUN Media Interactive/Canoe.ca facts & structure
    4. 4. <ul><ul><li>Sun Media ( 300 newspapers ) </li></ul></ul><ul><ul><ul><li>Develop tools & infrastructure so publishers can operate their newspaper sites </li></ul></ul></ul><ul><ul><ul><li>Develop and operate verticals (Jobboom, Autonet, ClassifiedExtra, Micasa/HomesExtra) & help publishers increase their online distribution; </li></ul></ul></ul><ul><ul><ul><li>Sell National ads & help better monetize local web sites ; </li></ul></ul></ul><ul><ul><ul><li>Help train sales, editors, etc… on online tools & best practices . </li></ul></ul></ul><ul><ul><li>TVA ( TVA network + 7 specialty channels ) </li></ul></ul><ul><ul><ul><li>Develop tools & infrastructure for TVA sites and TV shows sites </li></ul></ul></ul><ul><ul><li>TVA Publications ( 40 magazines ) </li></ul></ul><ul><ul><ul><li>Develop and operate magazine Web sites </li></ul></ul></ul><ul><ul><li>Archambault + Shopping TVA + SuperClub Videotron </li></ul></ul><ul><ul><ul><li>Development of e-commerce common platform </li></ul></ul></ul><ul><ul><li>MediaPages </li></ul></ul><ul><ul><ul><li>Assist in development of Internet component (Canoe411) </li></ul></ul></ul><ul><ul><li>Videotron </li></ul></ul><ul><ul><ul><li>Develop and operate some of Videotron’s web initiatives </li></ul></ul></ul>QMI / SUN Media / Canoe.ca :
    5. 5. Portals traffic 2008 vs 2007 : Source: comScore MediaMetrix April 2007 and April 2008 – NOTE: 2007 INCLUDED ROGERS NUMBERS
    6. 6. 2 Media Changes & Opportunities
    7. 7. What’s Changed
    8. 8. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
    9. 9.
    10. 10. Fast Food Media Media Shift Source: Blackfriars Marketing http://www.blackfriarsinc.com/blog/2007/03/advertising-shift-away-from-tv-radio More media sources competing & less time !
    11. 11.
    12. 12. THE VALUE EQUATION IS CHANGING Content = Attention Content, tools, services = Attention, participation, interaction, content http://www.flickr.com/photos/wespionage/
    13. 13. 3 Key Changes & Trends : <ul><li>Content & UGC </li></ul><ul><li>Mobile </li></ul><ul><li>New Platforms </li></ul>
    14. 14. 1 Content & UGC
    15. 15. Make it as easy as possible for your fans to find it and spread the word If the web is a mass of conversations, then get talked about Create content and services that are worth passing on CREATE CONTENT THAT IS REMARKABLE http://www.flickr.com/photos/oldflints/
    16. 16. New distribution & eco-system :
    17. 17. 2 Mobile
    18. 18. Mobile : Beetagg Mobile Tagging Google Latitude
    19. 19. Mobile Applications : Loopt on iphone Urban Spoon on iphone
    20. 20. Digital Newspaper on a Kindle from Amazon
    21. 21. 3 New platforms
    22. 22.
    23. 23.
    24. 24. New Platforms : With the introduction of LED, screens are becoming thinner and crisper. The devices are also more powerful. Specialists in fact predict that by 2049, a $100 computer will exceed the computational capabilities of the entire human species today. This will drive the emergence of ‘ Super portable devices’ and ‘paper thin screens’. Samsung video vending machine
    25. 25. New Platforms : Microsoft Surface 3 D screens

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