SMS voor ondernemers


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Peter Verniers over SMS voor ondernemers op de mBa-sessie van dinsdag 27 april 2010

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SMS voor ondernemers

  1. 1.
  2. 2. “The mobile devicewillbe the remotecontrol of the future ...”<br />myNovation Business Academy 20/04/2010<br />
  3. 3. What are the realsuccessstoriesof sms in marketing? <br /><ul><li>The ringtones& SMS & Win applicationstheycreatedrevenue
  4. 4. SMS2Screen scroller/overlayapplications (MTV ) and SMS votings(BigBrother, Idols, X-Factor)
  5. 5. Alertingmessages, notificationmessages (SpijbelSMS, Yourcar is serviced and readyetc,..)</li></ul>All otherapplications as Java-applications, games etc. wereneversuccesfull, due to thousands of different types of deviceswitheach different screen resolutions<br />The future is mobile internet!<br />
  6. 6. Nice to know<br />SMS: short message service<br /><ul><li>4,2 billion active users in 2009, or 74% of all mobile subscribers are using it
  7. 7. Created in Finland in 1980, but first message sent over Vodafone gsm network in UK in 1992 from PC to a handset
  8. 8. All first installations of SMS gateways were for network notifications sent to mobile phones, usually to inform of voice mail messages
  9. 9. Normally 160 characters long/short … messagescanbeconcatenated</li></li></ul><li>Nice to know<br /><ul><li>The Nokia tune youhearuponreception of a SMS is the Morse code for the letters SMS (3 short beeps, 2 long and 3 short beeps)
  10. 10. SMS today: 4,1 trillion SMS sent in 2008.
  11. 11. SMS has an average global price of US$ 0,11 while costing providers almost nothing (interconnect fee ± € 0,04)</li></li></ul><li>Nice to know<br /><ul><li>Standard SMS messages:known as the P2P messages and free (bulk) messages, usually sent as alerts/notificationsfromapplication to handset (everyonecan sent these)
  12. 12. Premium SMS messages: messages at a higherrate, offering mobile billingby SMS
  13. 13. SMS MO: mobile originated
  14. 14. SMS MT: mobile terminated</li></li></ul><li>Nice to know<br /><ul><li>Variationson SMS
  15. 15. MMS
  16. 16. LBS
  17. 17. Wap Push SMS
  18. 18. Flash SMS, Logo and RTTL
  19. 19. Upcoming : USSD/SS7</li></li></ul><li>Nice to know<br />
  20. 20. Nice to know<br />
  21. 21. Nice to know<br />
  22. 22. Nice to know<br />
  23. 23. The Power of SMS<br /><ul><li>A lot of television shows use SMS, in order to createaninteractive feedback with the customer, sohecanvoteforhisfavorite. Actionswithlarge impact and high participationrate.
  24. 24. SMS is used a lot in disco’s, when the sound is to heavy to speak to eachother, sopeople sent SMS to communicate.
  25. 25. SMS is muchappreciatedbypeoplewith hearing problems.
  26. 26. The youth has developpedhisownlanquage..smileys</li></li></ul><li>:-)smily(-:also smiling :)smiling without a nose<br />:' ) happy and crying :-( ) smiling with mouth open<br />8-) smiling with glasses [:-)smiling with walkman<br />:-)8 smiling with bow tie {:-) smiling with hair <br />d:-) smiling with cap C|:-) smiling with top hat<br />(:-)smiling with helmet :-)=smiling with a beard<br />&:-)smiling with curls #:-)smiling with a fur hat <br />
  27. 27. Do’s and don’ts<br /><ul><li>SMS is meant for quick messaging ... tell it short ... to the point. ... the 160 characters are indeed a challenge.
  28. 28. Is your service using SMS ?... promote it! Cross Selling, put it on every document of </li></ul> your organisation… don’t think that just having a website will boost your SMS <br /> traffic.<br /><ul><li>Privacy restrictions … don’t burn your database of numbers ... end users get irritated after receiving more than 2 messages/month.</li></li></ul><li>Do’s and don’ts<br /><ul><li>What is “privacy” to consumers? We use the same words to mean at least 3 different things:
  29. 29. I don’t want you to know about me.
  30. 30. it’s ok for you to know about me, but don’t tell anyone else.
  31. 31. don’t bother me at all.
  32. 32. and separately, I want my data secured .
  33. 33. SMS is a fusion between “speak” and “write”.We write what we say ... but beware who you are sending the message to!
  34. 34. Ifyoupromoteyour SMS action TEST IT and verify the printedversion of youraction!</li></li></ul><li>
  35. 35. A demo of an POS application <br /><ul><li>To register: sent the keywordMYNOto 8012
  36. 36. A free confirmation message willbe sent to confirmyourregistration and a way to unsubscribe in the future.
  37. 37. When the promotion willbecomeactive, a SMS withcouponningwillbe sent in order to retrieveyour product as a member of anexclusive club.</li></li></ul><li>Whyintegrate SMS in communication?<br /><ul><li>SMS is an extreme personnalisedway of communication and very easy to setupformasscommunication. (alsotwoways)
  38. 38. SMS is very direct and willalwaysberead.
  39. 39. SMS reducesyourcosts of traditional forms of (printed) direct marketing.
  40. 40. sending a letter … postagefees of € 0,59 per letter.
  41. 41. sending a SMS costsyou max. € 0,10 .</li></ul>It’s faster and cheaper and youcandetermineonyourownwhen the end user must receiveit!<br />
  42. 42. Whyintegrate SMS in communication?<br /><ul><li>SMS givesalways a fast respons, peoplereactinstantaneously, soyougetveryfast feedback regarding the success ratio of the action.
  43. 43. SMS canbereceivedeverywhere, noneed to login on a computer!
  44. 44. SMS has a viral effect, messages are easilyforwardedbetweenpeople.
  45. 45. Cross Selling : state your website orother promo in the textmessage (ifyou have the space).</li></li></ul><li>160 characters ...<br />a limitation ...<br />ora challenge?<br /><ul><li>Youcan put more information in anemailing, butmaybetoomuch?
  46. 46. Toomuchinformationmakesthatpeopledon’treadit.</li></li></ul><li>Why Golden Bytes?<br /><ul><li>We are a technical platform, created in 1998
  47. 47. we route incomingmessages to your platform and provide youwithanaccess to sent yourownmessages.
  48. 48. and/orforcustomerswithnointernaldevelopment team/ict, we offer plug and playwebbasedsolutions to setupyour SMS action (one stop shop).</li></li></ul><li>Why Golden Bytes?<br /><ul><li>We are NO agency, so we do notbookyouradsspace, but of course we canworkwithyouragency to setupyour SMS action, and theycan benefit of ourknowledge in this business.
  49. 49. We arrange the short numberconnection, setup of the applicationifneeded and manage the financialflow of the retributionfor premium services.
  50. 50. We offer support byourdev. Team in order to help youconfigureyourconnection.</li></li></ul><li>Why Golden Bytes?<br /><ul><li>Whencreatingyour SMS action, askouradvice… it’s free!
  51. 51. Is an SMS actionexpensive? yourpersonalised SMS actionfor € 125/month all in!(on premium shared short code).</li></ul>Peter Verniers<br />Golden Bytes Belgium NV<br /><br />Kapellelaan 97<br />Meise<br /><br />
  52. 52. login<br />