Dr Patrick Dixon Chairman Global Change Ltd
Patrick Dixon is Chairman of Global Change Ltd, Author of     15 books and has been ranked one of the 20 most   influentia...
Manynewmarketsall yearround
F astU rbanT ribalU niversalR adicalE thicalHuge Opportunities for Portugal
Wild Cards: Risk ManagementLow probability, high impact events
Wild Cards: Risk ManagementLow probability, high impact events
Future of Iran nuclear     programme
Bird Flu – could kill 100 million
Experiences Matter Most
Chance of 2 in 24 people sharing same birthday
Chance of 2 in 24 people sharing same birthday
Chance of 2 in 30 people sharing same birthday
Chance of 2 in 50 people sharing same birthday
The Future of Tourism and Travel is about Emotion
US tourists stay away from France
Don’t   believe market research
Fast       Pressure on Free Time• Holidays get  shorter• Need e-mail• Rapid relaxation
Fast       Pace of Life – Culture - Fun
Fast         Breaks – Stress-Busters• Luxury and pleasure• Impulse buying• Special treats• Many more short city-  breaks –...
GlobalFastUniversal                24 hour Response?            Hotels and conference centres need to            respond i...
Why can’t I find a place to stay?
1 billion  childrenMost peoplelive in cities
25% of 1.6bn travellers in 2020 = long-haul flights
Chinese start to travel• Twice as many Chinese  tourists as French and  Italian – by 2002• Germany won “Approved  Destinat...
Urban   Rapid growth of city tourism
Urban        Stag weekend / Hen weekend
Urban        Obesity – Growing Challenge• Pressure on  airlines to  charge  differently• Seat design• Bed design
Urban        Health Tourism Trend • 1 million visits to Thailand • 150,000 to India
EuropeDying 4 couples needed toproduce just one great- grandchild
75% of all US /  UK wealthowned by over 65s – mostly   women   Premium  Everything
When Will You Feel Old ?YOUTH   FIRST LIFER   SECOND LIFER   SENIOR
Urban            Think Young        •   Mental age: 40        •   Physical age: 50        •   Actual age: 65+        •   H...
•Large print• No steps• Culture and history• Quality, comfort, convenience,  security• Easy, reliable transport and transf...
Tribal         Positive Tribalism = Values People need to  belong Sense of identity Community Family
Every strong brand creates a tribe
UrbanTribal            Nations as Brands    Rich heritage – opportunity for growth  Conferences overlap with community eve...
Tribal   Growth of Second Homes• Visitors join your tribe• Destination loyalty• Dependent on low cost,  convenient travel
Tribal         Conferencing builds tribes • Requires total commitment and packages   incl leisure / and corporate entertai...
Demand for unusual venues is growing
Great Conferences =Interesting City + New Experiences + Entertainment
Urban          Business leads to Leisure • 33% of tourism   spending in London is   by business travellers
Hotels must make life     easier for Business          Traveller•   Instant check-in – torture!•   Free wireless broadband...
Expect mergers / bankruptcies and further   growth of smaller regional airports
Universal            Americans Travel Online • 55% of travel booked online in 2007
Universal            Online Travel Revolution • Floating prices (auction) for all hotels,   flights and packages • Vast cl...
Universal            Internet: impact on tourist boards• Instant access to  changing  information• More up-to-date• Easier...
"Perfection!, Wonderful hotel.Good value, beautiful views.“Faro Sept 20, 2008This was the most beautiful hotel... “Worst h...
Hotels•   Checkin•   Can do•   Clean•   Quiet•   Views•   Food
Radical          Space Tourism• Flights for EU  170,000• Fully booked  for next 3  years
Radical          Arts, culture, history, skills  • Learning and exploring  • Culture packages - arrange own    travel + ho...
End of short haul package holidays
Exploration - Touring
Universal            The future is about variety • New experiences • More variation in type of holiday • Independence and ...
October - May   • City breaks                    – Lisbon, Porto                •   Culture                •   Golf       ...
Sustainability
Global Warming - facts
CO2 and Earth Temperature                                                                                    Future?Dip eq...
TribalEthics Fast    Making Dreams Come True
Ethics         Feminisation of Marketing Women will drive  70% of retail  purchasing decisions  in next decade 70% of on...
TribalEthics Fast         The Personal Touch
Ethics           Couples Resorts • Growing market • Extension of city   breaks • Romantic • Exclusive • Zero provision   e...
Ethics         Companies talk about • Growth • Profits • Shareholder value   ( + customers…)
Ethics         Individuals talk about…              • Their own personal                needs              • Their family ...
Ultimate travel and tourism slogan   •   For individuals – your own needs   •   For family – people close to you   •   For...
Slides: globalchange.com/ppt          11 million different visitorsFast, Urban,And UniversalOrRadical, EthicalAnd Tribal ?
Patrick Dixon is Chairman of Global Change Ltd, Author of     15 books and has been ranked one of the 20 most   influentia...
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
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Future of tourism, travel, hotels , hospitality and leisure industries - Conference keynote speaker

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http://www.globalchange.com Future of the travel industry, leisure travel, tourism, holiday travel and business travel trends. Package holidays and city breaks. Lifestyle and demographic changes older travellers, single travellers. Long haul and short haul, future of airline industry, rail, tour operators and cruise vacations. How travel customers are changing and influenced by social networking sites such as tripadvisor. Why market research can give wrong messages to marketing teams. Future of hotels and self-catering accommodation. Ecotourism, adventure holidays and experiences. Discount travel and budget operators quality and service balanced against price and value. Popular destinations and investment opportunities in the travel industry. Selling travel packages online and through new digital channels such as iphone apps, mobile devices, Twitter campaigns.

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Future of tourism, travel, hotels , hospitality and leisure industries - Conference keynote speaker

  1. 1. Dr Patrick Dixon Chairman Global Change Ltd
  2. 2. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50)Future of tourism, travel, hotels , hospitality and leisure industries for Portuguese tourist board (2008) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.
  3. 3. Manynewmarketsall yearround
  4. 4. F astU rbanT ribalU niversalR adicalE thicalHuge Opportunities for Portugal
  5. 5. Wild Cards: Risk ManagementLow probability, high impact events
  6. 6. Wild Cards: Risk ManagementLow probability, high impact events
  7. 7. Future of Iran nuclear programme
  8. 8. Bird Flu – could kill 100 million
  9. 9. Experiences Matter Most
  10. 10. Chance of 2 in 24 people sharing same birthday
  11. 11. Chance of 2 in 24 people sharing same birthday
  12. 12. Chance of 2 in 30 people sharing same birthday
  13. 13. Chance of 2 in 50 people sharing same birthday
  14. 14. The Future of Tourism and Travel is about Emotion
  15. 15. US tourists stay away from France
  16. 16. Don’t believe market research
  17. 17. Fast Pressure on Free Time• Holidays get shorter• Need e-mail• Rapid relaxation
  18. 18. Fast Pace of Life – Culture - Fun
  19. 19. Fast Breaks – Stress-Busters• Luxury and pleasure• Impulse buying• Special treats• Many more short city- breaks – at all times of year• Second main holidays / adventure / activity eg winter sun
  20. 20. GlobalFastUniversal 24 hour Response? Hotels and conference centres need to respond instantly to e-mail enquiries
  21. 21. Why can’t I find a place to stay?
  22. 22. 1 billion childrenMost peoplelive in cities
  23. 23. 25% of 1.6bn travellers in 2020 = long-haul flights
  24. 24. Chinese start to travel• Twice as many Chinese tourists as French and Italian – by 2002• Germany won “Approved Destination” status – expecting 1 million Chinese a year by 2010
  25. 25. Urban Rapid growth of city tourism
  26. 26. Urban Stag weekend / Hen weekend
  27. 27. Urban Obesity – Growing Challenge• Pressure on airlines to charge differently• Seat design• Bed design
  28. 28. Urban Health Tourism Trend • 1 million visits to Thailand • 150,000 to India
  29. 29. EuropeDying 4 couples needed toproduce just one great- grandchild
  30. 30. 75% of all US / UK wealthowned by over 65s – mostly women Premium Everything
  31. 31. When Will You Feel Old ?YOUTH FIRST LIFER SECOND LIFER SENIOR
  32. 32. Urban Think Young • Mental age: 40 • Physical age: 50 • Actual age: 65+ • Holiday hope – Things we never did when we were young
  33. 33. •Large print• No steps• Culture and history• Quality, comfort, convenience, security• Easy, reliable transport and transfers• Relaxing leisure and entertainment• More single travellers• “Out of season” popular
  34. 34. Tribal Positive Tribalism = Values People need to belong Sense of identity Community Family
  35. 35. Every strong brand creates a tribe
  36. 36. UrbanTribal Nations as Brands Rich heritage – opportunity for growth Conferences overlap with community events
  37. 37. Tribal Growth of Second Homes• Visitors join your tribe• Destination loyalty• Dependent on low cost, convenient travel
  38. 38. Tribal Conferencing builds tribes • Requires total commitment and packages incl leisure / and corporate entertainment • Think about staging, projectors, lighting
  39. 39. Demand for unusual venues is growing
  40. 40. Great Conferences =Interesting City + New Experiences + Entertainment
  41. 41. Urban Business leads to Leisure • 33% of tourism spending in London is by business travellers
  42. 42. Hotels must make life easier for Business Traveller• Instant check-in – torture!• Free wireless broadband• Good IT support in evenings• Enough power sockets at desk• Large desk for PC and papers• Iron and board• Knife and plate• Fast in-room food
  43. 43. Expect mergers / bankruptcies and further growth of smaller regional airports
  44. 44. Universal Americans Travel Online • 55% of travel booked online in 2007
  45. 45. Universal Online Travel Revolution • Floating prices (auction) for all hotels, flights and packages • Vast clearing house for over-capacity • Death of travel agents • “Dynamic packaging” by travellers • Last minute bookings • Death of mass-market package holidays
  46. 46. Universal Internet: impact on tourist boards• Instant access to changing information• More up-to-date• Easier to use than tourist board site
  47. 47. "Perfection!, Wonderful hotel.Good value, beautiful views.“Faro Sept 20, 2008This was the most beautiful hotel... “Worst hotel I have ever been in.Should be closed down.“Paris Sept 18, 2008NEVER stay in this terrible place...
  48. 48. Hotels• Checkin• Can do• Clean• Quiet• Views• Food
  49. 49. Radical Space Tourism• Flights for EU 170,000• Fully booked for next 3 years
  50. 50. Radical Arts, culture, history, skills • Learning and exploring • Culture packages - arrange own travel + hotels • Unfamiliar countries attractive • New skill holidays eg painting, • Rejection of over-developed resorts
  51. 51. End of short haul package holidays
  52. 52. Exploration - Touring
  53. 53. Universal The future is about variety • New experiences • More variation in type of holiday • Independence and freedom eg self-drive
  54. 54. October - May • City breaks – Lisbon, Porto • Culture • Golf • Spas • Medical tourism • Eco-tourism • Adventure • Touring
  55. 55. Sustainability
  56. 56. Global Warming - facts
  57. 57. CO2 and Earth Temperature Future?Dip equivalent to 0.5 mile of ice over xsome of northern hemisphere 15,000years ago Source: „Vostok“ (Antarctica) ice cores, World Data Center for Paleoclimatology, NOAA, Boulder, CO, USA
  58. 58. TribalEthics Fast Making Dreams Come True
  59. 59. Ethics Feminisation of Marketing Women will drive 70% of retail purchasing decisions in next decade 70% of online banking is by women In some countries – most of the vacation decisions
  60. 60. TribalEthics Fast The Personal Touch
  61. 61. Ethics Couples Resorts • Growing market • Extension of city breaks • Romantic • Exclusive • Zero provision except in Jamaica etc
  62. 62. Ethics Companies talk about • Growth • Profits • Shareholder value ( + customers…)
  63. 63. Ethics Individuals talk about… • Their own personal needs • Their family and friends • Their community • The world they live in …emotion
  64. 64. Ultimate travel and tourism slogan • For individuals – your own needs • For family – people close to you • For community – neighbourhood or nation • For the whole earth – the good of all Leaders tell their own good news story
  65. 65. Slides: globalchange.com/ppt 11 million different visitorsFast, Urban,And UniversalOrRadical, EthicalAnd Tribal ?
  66. 66. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50)Future of tourism, travel, hotels , hospitality and leisure industries for Portuguese tourist board (2008) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.

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