Dr Patrick Dixon Chairman Global Change LtdTake Hold of The Future
Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and hasbeen ranked one of the 20 most influential busine...
Related	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	...
Wild	  Cards:	  Risk	  Management
12The future is about
Text
The future is aboutEMOTION
18
80%	  lost	  in	  20	  seconds	  
 	  	  	  	  	  	  	  
1 billion children  cities
Middle Class --> high end mobiles: 300m India - 100m Africa
EuropeDying4 couples neededto produce just onegreat-grandchild
18 million children in Turkeywill be adults in next 15 years
Vodafone Mastercard SprintVamoosle
•M-­‐Pesa	  -­‐	  Kenya	  -­‐	  15m	  people	  -­‐	  $9bn	  pa•EU	  60-­‐100	  bn	  pa	  spent	  processing	  in	  EU
UK	  Card	  market	  in	  2011•Transac=ons	  >	  EU	  650	  billion	  pa	  •Credit	  card	  debt	  >	  EU	  65bn•Average	 ...
Free mobile devices... calls / web / video / games2010	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	 ...
• Zettabyte = 1024 ExabytesExabyte = 1024 PetabytesPetabyte = 1024 TerabytesTerabytes = 1024 Gigabytes Thats a dataData
• Zettabyte = 1024 ExabytesExabyte = 1024 PetabytesPetabyte = 1024 TerabytesTerabytes = 1024 Gigabytes Thats a dataWhat do...
Rich Media
US online video ad spending to grow 43.1% in 2012HomeQR
evening is best time for Twitter reads
Future Search:Why had to change
social networks just in time
1	  trillionpages	  a	  month
Vote for Great Content: +++ Democratic Drive
33%	  in	  UK	  don’t	  watch	  live	  TV
95%	  EU	  bandwidth	  soon	  video
Data	  revenue	  Kenya	  >	  SMS
Some	  users	  in	  France	  >	  30	  gig	  in	  days
Ecosystem
•Home•Work•Online•Offline•Sales•Entertain•Phone•Mobile•Chat•Social web• Mobile• TV / videoONECUSTOMER
•Individuals•Family•Community•WideWorldMaking Life Better
Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and hasbeen ranked one of the 20 most influential busine...
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
Future of Mobile Telecom Consumers - Conference Keynote Speaker
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Future of Mobile Telecom Consumers - Conference Keynote Speaker

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Future of telecom industry. Client experience. Future trends in telecommunications. Bandwidth, new technology, innovation, business use of communications. Virtual teams, virtual communications, why people often do not like videoconference. Consumer behaviour, decisions and use of technology. Conference keynote lecture by Dr Patrick Dixon. Business management. Integration of business solutions, voice over internet protocol, VOIP, servers, websites, streaming and business image. Credit card transactions, secure processing of payments, RFID and biometrics, fingerprint recognition. Mobile phone companies and remittances – payment transfers across countries / national borders. Future innovation and partnership between banks and telecom companies.Why market research often gives wrong answers about future telecom consumer trends. Mobile phone growth and market share in emerging markets, developed markets and developing markets.Importance of SMS for low-income mobile phone users. Bandwidth, video streaming, impact of web TV and mobile phone TV. Impact of YouTube. GPS and mobile advertising, direct marketing using SMS and targeting niche markets. Next generation advertising and commercial promotions.RFID integration into mobile devices. Automatic readouts of RFID and barcode product information. Replacement of credit cards and bank cards using mobile payment systems Divergence and convergence in mobile digital world. All innovation divergent. Dangers of benchmarking – converges on price, features and quality. Competitive advantage from divergence. Reliability and simplicity. Problems synchronising personal organisers, mobile phones and PCs with software such as Outlook, unreliable, over-complex technology fails to deliver as promised. Mobile devices in control systems, automatic meter reading, medical monitoring. Web 2.0 and online communities, mobile blogging, mobile video diaries. Social networks and social networking using online communities, on corporate image, brand development, product sales and recruitment. Old Advertising is dead in web 2.0 world. Call centres + customer relationship management. Atomatic answering systems can destroy client relationships. Keep close to customers: latest call centre technology.

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Future of Mobile Telecom Consumers - Conference Keynote Speaker

  1. 1. Dr Patrick Dixon Chairman Global Change LtdTake Hold of The Future
  2. 2. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and hasbeen ranked one of the 20 most influential business thinkers alive today (Thinkers 50)Future of Mobile Telecom Consumers - Keynote forNokia Siemens Networks (2012)500 videos of keynoteswww.youtube.com/pjvdixonover 4 million viewswww.globalchange.com14 million unique visitors
  3. 3. Related                                                                                                      Issues  
  4. 4. Wild  Cards:  Risk  Management
  5. 5. 12The future is about
  6. 6. Text
  7. 7. The future is aboutEMOTION
  8. 8. 18
  9. 9. 80%  lost  in  20  seconds  
  10. 10.                
  11. 11. 1 billion children  cities
  12. 12. Middle Class --> high end mobiles: 300m India - 100m Africa
  13. 13. EuropeDying4 couples neededto produce just onegreat-grandchild
  14. 14. 18 million children in Turkeywill be adults in next 15 years
  15. 15. Vodafone Mastercard SprintVamoosle
  16. 16. •M-­‐Pesa  -­‐  Kenya  -­‐  15m  people  -­‐  $9bn  pa•EU  60-­‐100  bn  pa  spent  processing  in  EU
  17. 17. UK  Card  market  in  2011•Transac=ons  >  EU  650  billion  pa  •Credit  card  debt  >  EU  65bn•Average  card  interest  rate  16%•2%  commissions  worth  EU  14bn
  18. 18. Free mobile devices... calls / web / video / games2010                                                  2013                                    2015                                                    Data
  19. 19. • Zettabyte = 1024 ExabytesExabyte = 1024 PetabytesPetabyte = 1024 TerabytesTerabytes = 1024 Gigabytes Thats a dataData
  20. 20. • Zettabyte = 1024 ExabytesExabyte = 1024 PetabytesPetabyte = 1024 TerabytesTerabytes = 1024 Gigabytes Thats a dataWhat does theDatamean for yourcustomers?
  21. 21. Rich Media
  22. 22. US online video ad spending to grow 43.1% in 2012HomeQR
  23. 23. evening is best time for Twitter reads
  24. 24. Future Search:Why had to change
  25. 25. social networks just in time
  26. 26. 1  trillionpages  a  month
  27. 27. Vote for Great Content: +++ Democratic Drive
  28. 28. 33%  in  UK  don’t  watch  live  TV
  29. 29. 95%  EU  bandwidth  soon  video
  30. 30. Data  revenue  Kenya  >  SMS
  31. 31. Some  users  in  France  >  30  gig  in  days
  32. 32. Ecosystem
  33. 33. •Home•Work•Online•Offline•Sales•Entertain•Phone•Mobile•Chat•Social web• Mobile• TV / videoONECUSTOMER
  34. 34. •Individuals•Family•Community•WideWorldMaking Life Better
  35. 35. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and hasbeen ranked one of the 20 most influential business thinkers alive today (Thinkers 50)Future of Mobile Telecom Consumers - Keynote forNokia Siemens Networks (2012)500 videos of keynoteswww.youtube.com/pjvdixonover 4 million viewswww.globalchange.com14 million unique visitors

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