Future of mobile marketing - Conference keynote speaker

694 views

Published on

globalchange.com - Future of Marketing and Consumers. Future of communications, marketing, management, leadership, virtual campaigns and virtual organisations. Virtual meetings and distance learning. Future bandwidth, video streaming demand, convergence and divergence of technology. Future innovations in communication. Strategy for emerging markets and developed markets. Banks will become phone companies and telecom companies will become banks. Mobile payment systems, micropayments, mobile phone credit card transactions and loans. All innovation is divergent - doing things different and better. But most companies focus on convergence on price, quality, features. Image, branding, winning customers, online marketing and building trust. Consumer changes, preferences and lifestyles. Video conferencing and virtual teams. Winning the war for talent - motivation and leadership styles.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
694
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Future of mobile marketing - Conference keynote speaker

  1. 1. Watching theWatchersDr Patrick Dixon Chairman Global Change Ltd
  2. 2. Patrick Dixon is Chairman of Global Change Ltd, Author of15 books and has been ranked one of the 20 mostinfluential business thinkers alive today (Thinkers 50)Future of mobile marketing for Mediamind (2011)500 videos of keynoteswww.youtube.com/user/pjvdixonOver 4 million viewsDixon’s Futurist Websitewww.globalchange.com/14 million unique visitors.
  3. 3. 44Time Savers
  4. 4. 80% lost in 20 seconds
  5. 5. not enough to succeedINNOVATION
  6. 6. All RealInnovationIsDIVERGENT
  7. 7. QuickTime™ and adecompressorare needed to see this picture.
  8. 8. QuickTime™ and adecompressorare needed to see this picture.Innovation in Payment
  9. 9. •All retail cards mobile•Ticketing mobile•Remittances mobile•Location sensitive
  10. 10. Infocomm Development Authority (IDA)awarded contract to consortium led byGemaltoYesterday, the InfocommThe other consortium members are CitibankSingapore, DBS Bank, EZ-Link, M1, SingTelMobile and StarHub Mobil
  11. 11. SingTel Amex Nokia GoogleSanoogleQuickTime™ and adecompressorare needed to see this picture.
  12. 12. Free devices / web / video2010 2013 2015Sanoogle
  13. 13. From Hype to Truth
  14. 14. InformationRevelation
  15. 15. QuickTime™ and adecompressorare needed to see this picture.
  16. 16. 1 trillionpages amonth
  17. 17. Social Enterprise
  18. 18. "Perfection!," TripAdvisorMember, Sept 13, 2011This was the most beautifulhotel"Terrible! TripAdvisorMember, Sept 10, 2011
  19. 19. TV Future
  20. 20. 86% say TV ads greatest impactDeloitte 2011
  21. 21. Instant Ratings
  22. 22. QuickTime™ and adecompressorare needed to see this picture.
  23. 23. From Invasiveto Insight
  24. 24. • 29% talk on their phones while the TV is on• 26% of consumers are texting or sending IMs.• Deloitte 2010• Nielson 2011• BIGResearch 201160-70% surf web while watching TV
  25. 25. Ecosystem
  26. 26. QuickTime™ and adecompressorare needed to see this picture.Price Comparison
  27. 27. QuickTime™ and adecompressorare needed to see this picture.
  28. 28. • Home• Work• Online• Offline• Sales• Entertain• Phone• Mobile• Chat• Social networks• MobileONECUSTOMER
  29. 29. From controlto guidePrivacyPrivilegeProtection
  30. 30. •Noise Personal•Hype Truth•Invasive Insight•Multichannel Multitasking•Control Guide•Techno Relevance
  31. 31. •Individuals•Family•Staff•Community•Whole earthMaking Life Better
  32. 32. Patrick Dixon is Chairman of Global Change Ltd, Author of15 books and has been ranked one of the 20 mostinfluential business thinkers alive today (Thinkers 50)Future of mobile marketing for Mediamind (2011)500 videos of keynoteswww.youtube.com/user/pjvdixonOver 4 million viewsDixon’s Futurist Websitewww.globalchange.com/14 million unique visitors.

×