Future Health Through Food        Dr Patrick Dixon     Chairman Global Change Ltd
Patrick Dixon is Chairman of Global Change Ltd, Author of    15 books and has been ranked one of the 20 most  influential ...
Future Health Through Food9am:       Vision of the Future – 1 hour           Brain dump – 10 minutes10.10am:   Break – 20 ...
Wild CardsLow probability, high impact events
10% Cleveland homes repossessed  1 in 146 homes new action in Nevada744,000 homeless in July 2008 – Las Vegas Bus Tour
1 billion  childrenMost peoplelive in cities
China – 300m move to cities by 2020748m Africa cities 2020  commodities
From Global Crisis to Recovery
Wild CardsLow probability, high impact events
• IT: Google, Hewlett Packard, IBM, Microsoft, Philips, SAP,  Toshiba• Financial services: Allianz, Aviva, Barclays, BNP P...
10% Cleveland homes repossessed  1 in 146 homes new action in Nevada744,000 homeless in July 2008 – Las Vegas Bus Tour
The Future is about ..........              e
The food and health industries      will be shaped by    emotion
“Yesterday’s drugs were about need:tomorrow’s will be about living faster         and staying young”
Future in developed markets is about     performance not wellness
People Want to Look Better•   51% growth in botox treatment•   31% growth laser hair removal•   31% growth in cosmetic sur...
Sexual Performance
Brain Faster – and better?
Obesity Epidemic• 1 in 3 newborn  babies in New York  will develop  diabetes• Obesity costs US  $100bn a year
Food: new tobacco?• Food so nice  you get  addicted ?• Release of  endorphins ?• Food  re-engineering  the body?
Vaccines from Bananas
Kalms: “unique combination of pure plant  extracts that are proven to help you to cope with the stresses of everyday livin...
Herbal Blue Pills•   Garlic contains Nitric Oxide Synthase•   Ginkgo Biloba increase blood circulation•   Maca Root - Peru...
HIV Immunity• Nutricia clinical trial• 52 weeks of treatment• Significantly reduced decline  in CD4+ count in comparison  ...
Nutrition for sick people       could grow 500% as a      market in next 10 yearsNumico sales were up 12.8% in 2008 - Nutr...
Interesting Neutraceuticals•   Resveratol                •   Alpha-linoleic acid•   Broccoli (sulforaphane)   •   Glucosam...
Own Brand – subthemes      much of it nutritional or ethical•   Healthy heart       • Antioxidants•   Lower cholesterol   ...
Consumers move on....
Sustainability  • 200 billion litres a year  • 1.5 million tons of plastic  • 170 million tons of oil    –Produce and tran...
Bacteria etc in Bottled Water• 12% Campylobacta infections in UK• 6,000 cases a year• The Environmental Working Group (EWG...
Europe Dying 4 couples needed toproduce just one great- grandchild
75% of all US and UK wealth  owned by those over 65
1 millionpeople over90 years old in Italy by    2026
Single Most Dominant Pharma /  Health Factor Will Be Ageing           • 65% health budget           • Rising fast         ...
Huge Unmet NeedsPatients shield us from the truth
Size of Complementary Medicine              Industry• Hard to measure• 33% of people using these things fits with other  d...
Main reasons why     People Take Complementary Rx• Aches and pains, arthritis, back problems,  anaemia, bones, colds, depr...
Can we stop ageing ?
Worn out Mitochondria – Energy Boostalphalipoic acid and acetyl-carnitine improves energy levels in               rats, as...
Treatment which restores and maintains   the youthful elasticity of hardened   arteries – and helps wrinkled skin.        ...
Urban        Successful Heart repair • Inject bone   marrow stem   cells after bypass • Improves heart   function
Near-perfect repair ofheart or brain damage following coronary /        strokeusing adult stem cells
YourBrain  CanRepair Itself Daily
Alzheimers: Souvenaid• Souvenaid clinical  trial• Multi-nutrient drink• MIT collaboration• Results to a peer-  reviewed jo...
Negligible senescence is a reality• Rockfish,  Turtles, some  Whales• No signs of  getting old
Companies interested in communication  Media is interested in revelation     The truth about your organisation !     What ...
"Perfection!, Wonderful hotel. Goodvalue, beautiful views.“ Telford UK, Sept20, 2009This was the most beautiful hotel. Cle...
Public Information• But will  people believe  what officials  are saying ?
“Danone Activia® scientificallyproven to help improve slowerdigestive transit, which for lotsof woman can mean helpingwith...
500 Health Claims – check byEuropean Food Safety Authority (EFSA) • 70% rejected – 1 October 2009 • 100% rejection of all ...
Article 14:“Disease Reduction and Children’s Claims”10 claims withdrawn - eg  Nestle, Unilever and Valio, Irish Dairy Coun...
Article 14 Probiotic Submission for             Diarrhoeafollows positive opinion by the European Food     Safety Authorit...
19 Sept 2009 - $35 million Class      Action settled v Dannon• More visibility of scientific names of the  "probiotic" cul...
Power of the Mind - Placebo• University of Connecticut• 9 clinical trials of 2,318 patients• Random allocation antidepress...
Power of the Mind - Placebo• University of Connecticut• 9 clinical trials of 2,318 patients• Random allocation antidepress...
Placebos Release Brain Chemicals• Parkinson’s: placebo release dopamine• Caffeine: placebo increase in bilateral  dopamine...
Parliamentary campaign to enforce infant formula marketing            20 July 2007• Only 6 claims are permitted on infant ...
Global Warming - facts
Why Biofuels Are No Answer
18% of 2008 US grain  fuel• 20 million  acres lost
Join the Opposition– Fish farming – BBC TV– Nutreco 20% share price fall– Partner Friends of the Earth– New “scandal” in B...
Ethical          Companies talk about • Growth • Profits • Shareholder value   ( + customers…)
• For individuals• For family• For community• For whole earth
Future of Foods for Health9am:       Vision of the Future – 1 hour           Brain dump – 10 minutes10.10am:   Break – 20 ...
Patrick Dixon is Chairman of Global Change Ltd, Author of    15 books and has been ranked one of the 20 most  influential ...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - C...
Upcoming SlideShare
Loading in …5
×

Future of health through food, consumer focus on healthcare, nutritionals,beverages, nutrition, Diet and supplements - Conference keynote speaker

816 views

Published on

http://www.globalchange.com - food and Health - As we have seen in recent food scares, customers are deeply worried about food safety - especially parents who are concerned about the health of babies or their young children. Therefore expect more regulations about food quality and healthiness, more food labelling, more food safety checks - and more sensational news stories about food safety lapses. Food industry trends in retail - small food outlets to major retail chains. Food sales are all about emotion and consumer passion: quality, health, flavour, additives, colourants, natural food, organic food, preservatives, sourcing of animals, animal welfare, sustainable fisheries, fair trade, kosher, hallal, vegetarian, vegan - there are already hundreds of niche food markets. Expect this diversification to continue - with specialist retail food stores, and also with sub-brands inside major stores such as Wal-Mart, Carrefour or Tesco.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
816
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Future of health through food, consumer focus on healthcare, nutritionals,beverages, nutrition, Diet and supplements - Conference keynote speaker

  1. 1. Future Health Through Food Dr Patrick Dixon Chairman Global Change Ltd
  2. 2. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50) Future of health through food, consumer focus onhealthcare, nutritionals, beverages, nutrition, Diet and supplements for Danone (2009) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.
  3. 3. Future Health Through Food9am: Vision of the Future – 1 hour Brain dump – 10 minutes10.10am: Break – 20 minutes10.30am: Issues and Challenges? - 45 minutes11.15am: Stretch break11.30am: Feedback + discussion – 45 minutes12.15pm: Questions – and how to double your impact as a leader in half the time
  4. 4. Wild CardsLow probability, high impact events
  5. 5. 10% Cleveland homes repossessed 1 in 146 homes new action in Nevada744,000 homeless in July 2008 – Las Vegas Bus Tour
  6. 6. 1 billion childrenMost peoplelive in cities
  7. 7. China – 300m move to cities by 2020748m Africa cities 2020  commodities
  8. 8. From Global Crisis to Recovery
  9. 9. Wild CardsLow probability, high impact events
  10. 10. • IT: Google, Hewlett Packard, IBM, Microsoft, Philips, SAP, Toshiba• Financial services: Allianz, Aviva, Barclays, BNP Paribas, Credit Suisse, Deutsche Bank, HSBC, Morgan Stanley, Prudential, UBS, Zurich• Food and Drink / Packaging Industry: Carlsburg, Diageo, Kraft Jacobs Suchard, Nutreco, Rexam, RPC, Sara Lee, Schwans Frozen Foods, Tetrapak, Unilever• Health and lifestyles: Genentech, Gillette, GSK, Johnson and Johnson, Roche, Novartis, Siemens Medical, Wyeth• Travel: Air France, Airbus, Ford, KLM, Virgin• Energy, Chemical Industry, Mining BP, ExxonMobil, General Electric.• Media, Telecommunications and Distribution: AT&T, BT,, DHL, Fedex, Nokia, O2, Vodafone
  11. 11. 10% Cleveland homes repossessed 1 in 146 homes new action in Nevada744,000 homeless in July 2008 – Las Vegas Bus Tour
  12. 12. The Future is about .......... e
  13. 13. The food and health industries will be shaped by emotion
  14. 14. “Yesterday’s drugs were about need:tomorrow’s will be about living faster and staying young”
  15. 15. Future in developed markets is about performance not wellness
  16. 16. People Want to Look Better• 51% growth in botox treatment• 31% growth laser hair removal• 31% growth in cosmetic surgery enquiries• (UK 2007  2008)
  17. 17. Sexual Performance
  18. 18. Brain Faster – and better?
  19. 19. Obesity Epidemic• 1 in 3 newborn babies in New York will develop diabetes• Obesity costs US $100bn a year
  20. 20. Food: new tobacco?• Food so nice you get addicted ?• Release of endorphins ?• Food re-engineering the body?
  21. 21. Vaccines from Bananas
  22. 22. Kalms: “unique combination of pure plant extracts that are proven to help you to cope with the stresses of everyday living and to sleep better”.
  23. 23. Herbal Blue Pills• Garlic contains Nitric Oxide Synthase• Ginkgo Biloba increase blood circulation• Maca Root - Peru• Horny Goat Weed - China• Fo-Ti - China
  24. 24. HIV Immunity• Nutricia clinical trial• 52 weeks of treatment• Significantly reduced decline in CD4+ count in comparison to a control group
  25. 25. Nutrition for sick people could grow 500% as a market in next 10 yearsNumico sales were up 12.8% in 2008 - Nutricia, Fortimel, Neocate and Nutrini
  26. 26. Interesting Neutraceuticals• Resveratol • Alpha-linoleic acid• Broccoli (sulforaphane) • Glucosamine• Flavonoids • Chondroitin• Beta-carotene • Ginseng• Anthocyanins • Garlic oil
  27. 27. Own Brand – subthemes much of it nutritional or ethical• Healthy heart • Antioxidants• Lower cholesterol • 5 portions of• Islamic vegetables a day• Kosher • Additive free• Vegetarian • Colourant free• Vegan • Fair Trade• Organic • Free range
  28. 28. Consumers move on....
  29. 29. Sustainability • 200 billion litres a year • 1.5 million tons of plastic • 170 million tons of oil –Produce and transport
  30. 30. Bacteria etc in Bottled Water• 12% Campylobacta infections in UK• 6,000 cases a year• The Environmental Working Group (EWG) found a “surprising array of chemical contaminants” in 10 brands of bottled water including Walmart, Sam’s Choice and Giant Supermarket’s Acadia brands.
  31. 31. Europe Dying 4 couples needed toproduce just one great- grandchild
  32. 32. 75% of all US and UK wealth owned by those over 65
  33. 33. 1 millionpeople over90 years old in Italy by 2026
  34. 34. Single Most Dominant Pharma / Health Factor Will Be Ageing • 65% health budget • Rising fast • But almost all major diseases are age- related
  35. 35. Huge Unmet NeedsPatients shield us from the truth
  36. 36. Size of Complementary Medicine Industry• Hard to measure• 33% of people using these things fits with other data• US figures are similar• Could be worth £1.6bn pa in UK alone• Market for herbal remedies could be more than $20bn globally – growing rapidly• Neutraceutical-containing foods probably sell more than $4bn a year• 50,000 specialist therapists• 20,000 doctors and nurses trained to offer complementary therapies
  37. 37. Main reasons why People Take Complementary Rx• Aches and pains, arthritis, back problems, anaemia, bones, colds, depression, hay fever, headaches, insomnia, stress, general health, skin problems, menopause, menstrual symptoms, slow down ageing, flu, cuts and bruises, eczema, asthma, tiredness, relaxation / calming, travel sickness, bad diet, irritable bowel syndrome
  38. 38. Can we stop ageing ?
  39. 39. Worn out Mitochondria – Energy Boostalphalipoic acid and acetyl-carnitine improves energy levels in rats, as well as mental capability
  40. 40. Treatment which restores and maintains the youthful elasticity of hardened arteries – and helps wrinkled skin. Global sales?
  41. 41. Urban Successful Heart repair • Inject bone marrow stem cells after bypass • Improves heart function
  42. 42. Near-perfect repair ofheart or brain damage following coronary / strokeusing adult stem cells
  43. 43. YourBrain CanRepair Itself Daily
  44. 44. Alzheimers: Souvenaid• Souvenaid clinical trial• Multi-nutrient drink• MIT collaboration• Results to a peer- reviewed journal
  45. 45. Negligible senescence is a reality• Rockfish, Turtles, some Whales• No signs of getting old
  46. 46. Companies interested in communication Media is interested in revelation The truth about your organisation ! What kind of products they really are
  47. 47. "Perfection!, Wonderful hotel. Goodvalue, beautiful views.“ Telford UK, Sept20, 2009This was the most beautiful hotel. Clean,friendly and good value. “Worst hotel I have ever been in.Should be closed down.“Paris Aug 23, 2009NEVER stay in this terrible place. Rats,insects, dirty. Many guests got sick.
  48. 48. Public Information• But will people believe what officials are saying ?
  49. 49. “Danone Activia® scientificallyproven to help improve slowerdigestive transit, which for lotsof woman can mean helpingwith those occasional sluggishor bloated feelings.”
  50. 50. 500 Health Claims – check byEuropean Food Safety Authority (EFSA) • 70% rejected – 1 October 2009 • 100% rejection of all probiotic and herbal remedy claims • Most approved were vitamin and mineral supplements backed by well-documented studies • Glucosamine, chondroitin and taurine claims were rejected
  51. 51. Article 14:“Disease Reduction and Children’s Claims”10 claims withdrawn - eg Nestle, Unilever and Valio, Irish Dairy Council, France-based Association of the Food Industries for Particular Nutritional Uses of the European Union (IDACE).
  52. 52. Article 14 Probiotic Submission for Diarrhoeafollows positive opinion by the European Food Safety Authority (EFSA) on link between tomato extract consumption and reduced blood platelet aggregation
  53. 53. 19 Sept 2009 - $35 million Class Action settled v Dannon• More visibility of scientific names of the "probiotic" cultures in the yogurts• Remove "immunity" from DanActive claims• “Positive effect on your digestive tracts immune system"  “Interact with your digestive tracts immune system.“• Refund up to $100 per customer, depending on how much yogurt each bought
  54. 54. Power of the Mind - Placebo• University of Connecticut• 9 clinical trials of 2,318 patients• Random allocation antidepressant medication or a placebo
  55. 55. Power of the Mind - Placebo• University of Connecticut• 9 clinical trials of 2,318 patients• Random allocation antidepressant medication or a placebo• 75% Seratonin Reuptake Inhibitor impact due to placebo effect• 30-60% of Doctor use them
  56. 56. Placebos Release Brain Chemicals• Parkinson’s: placebo release dopamine• Caffeine: placebo increase in bilateral dopamine release in the thalamus• Glucose: the expectation of an intravenous injection of glucose increases the release of dopamine in the basal ganglia of men• Methylphenidate: the expectation of intravenous injection causes a “high”• Equivalent to 6-8mg morphine post-op pain
  57. 57. Parliamentary campaign to enforce infant formula marketing 20 July 2007• Only 6 claims are permitted on infant formula labels, such as sucrose free or iron enriched. Examples of non-compliant : "Omega 3 LCPs for development. Nucleotides help growth and the immune system. Beta-carotene helps the immune system, Prebiotics supporting babys natural defences, Closer than ever to breast milk."
  58. 58. Global Warming - facts
  59. 59. Why Biofuels Are No Answer
  60. 60. 18% of 2008 US grain  fuel• 20 million acres lost
  61. 61. Join the Opposition– Fish farming – BBC TV– Nutreco 20% share price fall– Partner Friends of the Earth– New “scandal” in Brazil– “Best practice” kill off story
  62. 62. Ethical Companies talk about • Growth • Profits • Shareholder value ( + customers…)
  63. 63. • For individuals• For family• For community• For whole earth
  64. 64. Future of Foods for Health9am: Vision of the Future – 1 hour Brain dump – 10 minutes10.10am: Break – 20 minutes10.30am: Issues and Challenges? - 45 minutes11.15am: Stretch break11.30am: Feedback + discussion – 45 minutes12.15pm: Questions – and how to double your impact as a leader in half the time
  65. 65. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50) Future of health through food, consumer focus onhealthcare, nutritionals, beverages, nutrition, Diet and supplements for Danone (2009) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.

×