Customer Focus and Innovation - Conference Keynote Speaker

502 views

Published on

"http://www.globalchange.com - Understanding the trends that affect us all. High velocity decision making with multiple strategies for growth in different circumstances. The world is changing faster than you can hold a board meeting. Shortened production cycles. Accelerating change and business transformation. Viral events, economic chaos and crisis. Managing multiple risks. How lucky are you in business? Being prepared for the unexpected. Contingency planning.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
502
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Customer Focus and Innovation - Conference Keynote Speaker

  1. 1. Customer Focus and InnovationDr Patrick Dixon Chairman Global Change Ltd
  2. 2. Patrick Dixon is Chairman of Global Change Ltd,Author of 15 books and has been ranked one of the 20 mostinfluential business thinkers alive today (Thinkers 50)Customer Focus and Innovationkeynote for EEN (2011)500 videos of Keynoteswww.youtube.com/pjvdixonOver 4 million viewswww.globalchange.com14 million unique visitors
  3. 3. 1  billion  children  
  4. 4.                Just  Noise  
  5. 5. The Future is aboutEMOTION
  6. 6. not enough to succeedINNOVATION
  7. 7. All RealInnovationIsDIVERGENT
  8. 8. InformationRevelation
  9. 9. 1  trillionpages  a  month
  10. 10. Social  Enterprise
  11. 11. "Perfection!,"  TripAdvisorMember, Sept 13, 2011This was the most beautifulhotel"Terrible! TripAdvisorMember, Sept 10, 2011
  12. 12. 86% say TV ads greatest impactDeloitte 2011
  13. 13. • 40% mobile phone users in Spain = SMARTPHONES• 41% Spanish smartphone users go online on phones• Facebook etc is commonest reason
  14. 14. Instant  Ra:ngs
  15. 15. From  Invasive  to  Insight  
  16. 16. Ecosystem
  17. 17. Be subtle !PrivacyPrivilegeProtection
  18. 18. • Home• Work• Online• Offline• Sales• Entertain• Phone• Mobile• Chat• Social networks• Mobile• TV / videoONECUSTOMER
  19. 19. •March 2011
  20. 20. We only needone big ideaeach year
  21. 21. Where do you get your best ideas ?
  22. 22. •70% staff time on core business•20% on new ideas to improve•10% on wild thinking - innovate
  23. 23. • Can be demoralising
  24. 24. • Show people why it matters• Convince people of urgency• Take all ideas seriously• Reward people prepared to risk failure• Celebrate successful innovationsWHY CHANGE
  25. 25. •“The voyage ofdiscovery is notin seeking newlandscapes butin having neweyes.”•Marcel Proust
  26. 26. "Creativity is just having enoughdots to connect…."-- Steve Jobs
  27. 27. “Once a new ideasprings intoexistence, it cannotbe unthought.”Edward de Bono
  28. 28. •"If at first the idea is not absurd, thenthere is no hope for it."-- Albert Einstein
  29. 29. •"Every act ofcreation is firstof all an act ofdestruction."--Picasso
  30. 30. Play + Water
  31. 31. Robot + Cell
  32. 32. $40 TrillionGreen TechBoom
  33. 33. Power +
  34. 34. Profit fromPower cuts
  35. 35. Russia from Sahara
  36. 36. Gas + Rubber
  37. 37. –Wikipedia model – fast and low cost–Crowd-sourcing – used by GSK, IBM,Hewlett Packard etc–First step is to include wider staff teamsto solve problems•Broadcast challenge to be tackled•Mechanism for discussion / feedbackOpen Innovation
  38. 38. •Individuals•Family•Staff•Community•Whole earthMaking Life Better
  39. 39. Patrick Dixon is Chairman of Global Change Ltd,Author of 15 books and has been ranked one of the 20 mostinfluential business thinkers alive today (Thinkers 50)Customer Focus and Innovationkeynote for EEN (2011)500 videos of Keynoteswww.youtube.com/pjvdixonOver 4 million viewswww.globalchange.com14 million unique visitors

×