Building a better business - better management, marketing and motivation - Conference keynote speaker

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http://www.globalchange.com - Change your life and strengthen your business. Building a Better Business by building a better world. Show how you make a difference in the lives of your customers, clients, consumers. Leadership - motivational leadership styles, leadership skills, leadership quotes, management tools. Biggest ethical test for every culture and every nation: creating a better world, improving life for people. Core value to drive every political debate, underwrites all laws, basis of all team leadership impossible to lead effectively for long without this principle: will the world be a better place as a result of this activity or not? Key to management, marketing, brands, branding, corporate image, reputation and motivation. Applies to leadership and team management in every industry including banks, banking, retail, communication, technology, phone companies, logistics, travel, tourism, freight, manufacturing, health care, pharmaceutical industry, innovation, product development, research, construction, real estate investment, fund management, investment banking and energy, transport and aviation. Whose world? Fundamental principle. If everyone or every business followed this example, would the world be a better place? Define better and world. Example in pharmaceutical industry failure to adequately protect their own patents and intellectual capital in face of public criticism about global health inequalities and social justice. Failure by pharma industry to win the better world argument in media. The most important promise of every business: we will make life better at a price you can afford. Human resources, team motivation, staff engagement and customer engagement. Impact on marketing and customer relationship management, customer satisfaction surveys. How to win war for talent, encourage recruitment, reduce staff turnover, increase staff retention. Executive education and staff training in leadership. The purpose: deliver on the promise. Profit comes from delivering on the promise. Part of keynote on the $40 trillion green tech revolution which could transform the future of our planet, with innovations that will provide answers to global warming if rolled out on a large enough scale. Impact of technologies already available in energy industry, water conservation, carbon reduction, recycling, power transmission over long distances, alternative power generation, buildings management.

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Building a better business - better management, marketing and motivation - Conference keynote speaker

  1. 1. Leadership in a rapidly changing worldDr Patrick Dixon Chairman Global Change Ltd
  2. 2. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50) Building a better business - better management marketing and motivation (2009) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.
  3. 3. Who cares about the strategy?
  4. 4. The Issue is Passion  Passion….for life outside work  and the lack of passion at work.
  5. 5. Ethical Does business have a purpose?  90% of 30-40 year olds want to leave conventional business jobs  60% of 25-35 year olds feel unfulfilled in careers  83% say they are having a “quarter-life crisis”  90% are looking for a higher purpose at work  59% say they seen no meaningful purpose in their work or organisation Connect with passion to win war for talent
  6. 6. Employee Passion / Engagement Gallup meta-survey > 10 million people Businesses in top half of engagement  86% more likely to have better customer metrics  70% more likely to have low staff turnover  70% more likely to be highly productive  44% more likely to be profitable Only 33% of US employees are engaged
  7. 7. Ethical New trend – get a life 10,000 US, Japanese and UK managers Work-life balance is now first or second most important factor in looking for a job Credit Unions which encourage family life will be great places to work Work-life balance is about friends and family
  8. 8.  6 out of 10 Americans work for nothing  43% in the UK Volunteers up from 83 to 100 million from 1987 – 1999 Average 200 hours a year 20 billion hours a year Value same as 12% Federal Budget 4.5% GDP Volunteering is about…. ?????
  9. 9. Most Leadership is by ExampleYour greatest leadership influence may be through lives of those you influenced, mentored, encouraged and taught some years ago.
  10. 10. Companies talk aboutEthics  Growth  Profits  Shareholder value ( + customers…)
  11. 11. Ethics Individuals talk about…  Their own personal needs  Their family and friends  Their community  The world they live in …emotion
  12. 12. For individualsFor familyFor communityFor whole earthUltimate speech
  13. 13. Purpose of Your Business All sales based on a promisePurpose of business is to deliver on the promise Profit is your reward for doing so
  14. 14. GREAT Teams – innovate, sell, lead GREATGood Reasons Energise All Teams
  15. 15. Secret of all change managementConvince about opportunity, danger, need for urgent action, and how to create a better future
  16. 16. TASK: explain in three minutes to ten year old child why your business is so exciting
  17. 17. 10 steps to powerful leadership Want to lead more powerfully?1. Let your passion show2. Be the person you know you were made to be3. Have the courage of your convictions4. Focus on things that are important to you and others5. Decide to make a significant difference6. Dump trivial and unimportant things7. Go for it with all your heart and mind8. Live just as you want others to live9. Show people how you are going to build a better world, with or without their help, and get on with making it a reality10. Have fun!
  18. 18. GREAT TRUST in STRONG VICTORWe are: We do (four circles human heart) We convey: Truthful  Self-aware  Vision Reliable  Target driven  Initiative Upright  Relationship hungry  Clarity Sincere  Organization influenced  Trust Tough  Neighborhood linked  Openness  Globally concerned  Role-modelAssign ranking #1 best Assign ranking #1 best Assign ranking #1 bestto #5 least, each rank to #6 least, each rank to #6 least, each rank only once only once only once 21 | Impulse lecture and workshop Patrick Dixon 01.05.2009 | CEO | © Bühler
  19. 19. Mirror to management Level of agreementWe are: • Highlight: ________________  High /  Medium /  Low • Lowlight: ________________  High /  Medium /  LowWe do: • Highlight: ________________  High /  Medium /  Low • Lowlight: ________________  High /  Medium /  LowWe convey: • Highlight: ________________  High /  Medium /  Low • Lowlight: ________________  High /  Medium /  Low22 | Impulse lecture and workshop Patrick Dixon 01.05.2009 | CEO | ©Bühler
  20. 20. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50) Building a better business - better management marketing and motivation (2009) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.

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