A Royal Occasion with Remy Martin
Sponsorship Presentation Aid
Event Organizer: Powered by Excellence
Organizer Contact: Kenrick Gibson
Organizer Phone: 516.424.7280
Promotional Website: www.strikingly.com/aroyaloccasion
Event Website: www.aroyaloccasion.splashthat.com
Powered by Excellence, a Brooklyn-based media and entertainment group invites the Remy Cointreu Group to
partner in a, “Royal Occasion” at Stage 48 ballroom in the Midtown District of Manhattan on April 27th, 2014.
The proposed partnership includes a sponsorship by the Remy Martin brand in the form of financial capital in
exchange for a 2 month long advertising campaign consisting of brand exposure and consumer sentiment.
A Royal Occasion
The theme, “A Royal Occasion,” provokes nostalgia by emphasizing the good times as a symbolism of a
carefree and contented existence; conveyed through imagery and words. Using a series of 30-40 second
commercial segments, an original poem- narrated with proper vocal inflection- empowers the listener to reflect
on the good times as an ever-present moment. The first release contains visual footage of the event host
performing; the second release captures individuals on a night out and the final release intends to inspire the
viewer to seek the silver lining in life by depicting moments of joy alongside otherwise desperate situations.
The event will be hosted by Brooklyn Emcee, Fabolous, who will assist in the branding and promotional efforts by
releasing the video segments via his social media platforms; an entity that reaches over 5 million followers.
Radio promotion through NYCs Hot 97.1 radio station will advance ticket sales and several other media and
blog outlets will cover the event, distribute promotional material and create interactive platforms for consumer
feedback. Powered by Excellence will also be employing an on-the-ground promotional team to conduct
grassroots marketing via word of mouth campaigns, text and email blasts and of course, social media posts.
In order to adequate produce the event and run an effective ad campaign geared at increasing quarterly
ROI, Powered by Excellence is asking for the following financial assistance:
Item Description Cost Execution Team
Costs associated with the purchase of a work-for-
hire contract for rap artist, ‘Fabolous’ $15,000
Costs associated with rental equipment (for
commercials and event), pre and post production,
models and actors used in video clips, licensing and
copyright fees (when necessary) $5,000 MK Creative
Costs associated with marketing materials (print and
online), content distribution (radio and media
advertising) and general promotion $5,000