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Kanye West Social Media Campaign

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An overview of Kanye West's rise through social media to produce and publish his most infamous album to date.

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Kanye West Social Media Campaign

  1. 1. KANYE WESTPOWERSOCIAL MEDIA CAMPAIGNPATRICK JOHNSON
  2. 2. MAYJULY 1 OFFICIAL POWERLEAKED 28 POWERRELEASED
  3. 3. JULY 27 VISITS FACEBOOK5,748,691MILLION LIKES
  4. 4. JULY 28 VISITS TWITTER@KANYEWEST VERIFIED TWITTER ACCOUNT2.2 MILLIONFOLLOWERS
  5. 5. JULY 30 KANYE WESTVISITS ROLLINGSTONE FOR MORE THAN TWO HOURS
  6. 6. AUGUST 5POWER VIDEO RELEASED18,197, 512 VIEWS
  7. 7. AUGUST 6 FIRST LIVEUSTREAMSAMPLED NEW SONGS AND TALKED TO FANS
  8. 8. LAUNCHES G.O.O.D. FRIDAYS WITHPOWER(REMIX) ON KANYEWEST.COM
  9. 9. SEPTEMBER 4 I’M SORRYTAYLOR
  10. 10. SEPTEMBER 12 PERFORMS RUNAWAY FORFIRST RELEASES RUNAWAYOCTOBER 4 TIME EVER
  11. 11. OCTOBER 22 RUNAWAY FILM PREMIERMTV VH1ONAIR &SIMULTANEOUS BETONLINE 7,174,926 VIEWS
  12. 12. KANYE WEST ANSWERSQUESTIONS FROMTWITTERON LIVE MTV INTERVIEW AFTER PREMIER
  13. 13. OCTOBER 23 MONSTERDROPS FEATURING JAY-Z, RICK ROSS, NICKIMINAJ & BON IVER
  14. 14. NOVEMBER 22 MY BEAUTIFUL DARKTWISTED FANTASYALBUM RELEASE
  15. 15. NOVEMBER 29 496,000 ALBUMSSOLD ININ FIRST WEEK & TOPPED BILLBOARD CHARTS
  16. 16. JANUARY 11 MY BEAUTIFUL DARKTWISTED FANTASY AWARDED PLATINUMBY RIAA
  17. 17. KANYE WEST MONSTER VIDEOGOLD DIGGER PERFORMANCE ON DELTAMONSTER MUPPETS PARODYKIDS REENACT KANYE’S TWEETS

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