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  1. 1. Sheri Schmelzer: Founder, President, and Chief Design Officer of By Patricia McTiernan Honors Econ Period 4
  2. 2. Sheri Schmelzer • Mother of three • Made millions creating accessories for her daughter’s Croc shoes • Is now president and Chief Design Officer of a multi- million dollar Croc Charm industry
  3. 3. Basement Business • Started with an idea and a • Small workspace in her BASEMENT where she worked painstakingly to produce as many charms as possible
  4. 4. Marketing • Began locally marketing the charms to family members and friends • Spread to local stores • Launched a website that was marketed by the local stores that sold her Jibbitz and internet ads
  5. 5. Genius Jibbitz • Easy to mass produce (Schmelzer eventually moved her business from her basement to a manufacturing warehouse) •Each Jibbitz sells for $2.50 a piece. •Each Croc shoe can hold up to 12 charms •That’s up to $60.00 in Jibbitz per each pair of Croc shoes.
  6. 6. Problems Encountered • Product was in high demand and Schmelzer eventually had to hire employees to keep up •Went through 9 prototypes before finally developing a product that didn’t break
  7. 7. Serious Success • Came when her daughter ran into the FOUNDER of Crocs, Duke Hansen A little over a year later she sold her business for $20million to the Croc company And is the current President and Chief Design Officer
  8. 8. Importance? • Schmelzer proves that even in this day success can come from unexpected ideas and moments in our lives
  9. 9. Work Cited • "Couple make $10 million on Crocs craze - Small business-" Breaking News, Weather, Business, Health, Entertainment, Sports, Politics, Travel, Science, Technology, Local, US & World News- Web. 22 Feb. 2010. <>. • " Jibbitz Launches Accessory Line to Personalize Crocs." Gizmos, gadgets, and great electronics...Get Gizzed! Web. 07 Feb. 2010. < onalize_crocs.php>. • "Jibbitz� Launches Accessory Line to Personalize Crocs ; Both Kids and Adults Can Create Their Own Style by Adding Snap-On Flowers, Stones, Peace Signs, Words and Designs in the Holes of the Clogs | Business Wire | Find Articles at BNET." Find Articles at BNET | News Articles, Magazine Back Issues & Reference Articles on All Topics. Web. 07 Feb. 2010. < 604/>. • "Little Jibbitz, big pay off - The Denver Post." Home - The Denver Post. Web. 07 Feb. 2010. <>.
  10. 10. Work Cited Continued… • "Sheri Schmelzer | Starting a Business and Growing your Company, Ladies Who Launch." Women Entrepreneurs: Resources for Women in Business & Networking Organizations. Web. 22 Feb. 2010. <>. • "Sheri Schmelzer: Accidental Entrepreneur | Your America | Reader's Digest." Jokes, Cartoons, Food, Health, Sweepstakes, Word Power | Reader's Digest Magazine Articles. Web. 22 Feb. 2010. < schmelzer-accidental-entrepreneur/article79750.html>. • "Snappy Jibbitz stylizer charms buyers of Crocs | Boulder County Business Report." Business news, analysis, data and statistics for Boulder and Broomfield counties in Colorado -- Boulder County Business Report. Web. 22 Feb. 2010. <>. • "SYSTEM AND METHOD FOR SECURING ... - Patent Search." Google. Web. 07 Feb. 2010. < 49&id=hsCoAAAAEBAJ&oi=fnd&dq=jibbitz&printsec=abstract#v =onepage&q=jibbitz&f=false>.