Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Phase 1: Seeds of Justice Fundraising


Published on

A social enterprise strategy for nonprofit organizations in the SF Bay Area. Raise money by leveraging an existing, very successful and effective social enterprise. No cost, no employees, very simple.

  • Be the first to comment

  • Be the first to like this

Phase 1: Seeds of Justice Fundraising

  1. 1. Seeds of JusticePhase 1: FundraisingTuesday, May 7, 13
  2. 2. SOCIAL ENTERPRISEThis is a strategy to leverage a very successful social enterprise• Definition: Social enterprises are businesses whose primary purpose is thecommon good. They use the methods and disciplines of business and the power ofthe marketplace to advance their social, environmental and human justice agendas.(definitions and characteristics from the Social Enterprise Alliance website)Tuesday, May 7, 13
  3. 3. THE PROBLEM WITHSOCIAL ENTERPRISEYou have to build and run a businessprofitably.• all 3 - building, running and being profitable - arevery hard to do, which is why so many newbusinesses failTuesday, May 7, 13
  4. 4. SEEDS OF JUSTICEFUNDRAISING STRATEGYWith my strategy, instead of creating a new business,we leverage a social enterprise that has anationwide scope and is effectively addressing avery basic social justice issue - the inaccessibility ofour legal systemTuesday, May 7, 13
  5. 5. LEGALSHIELD ASSOCIAL ENTERPRISEThe mission of LegalShield, the company I work with, is:To make equal justice under law (the words on the outside of theSupreme Court building) a reality in the United States.• It has created an ingenious business model that makes high qualitylaw firms in each state affordable and accessible to working peopleTuesday, May 7, 13
  6. 6. THE LEGALSHIELD BUSINESS MODELLegalShield created a business model which makes high quality law firmsaffordable. And it does this very well:• It has 1.4 million members and 34,000 small businesses that use their legal, smallbusiness & identity theft services• It pools the monthly membership fees in each state to pay one provider law firm toprovide a wide range of services to its members in that state.✦ In California, for example, we have over 600,000 members and we are able to pay our providerlaw firm, Parker Stanbury, over $1.5 million each month;✦ The relationship our members have with their law firm is NOT based on billable hours but on theattorneys doing their best to take care of our member’s legal issues, so they can keep the privilegeof being their provider law firm• Its sales force is its members:✦ people who use this service can become self-employed business owners and get paid formarketing legal and identity theft plans in different arenas (personal, small business, employeebenefits and commercial drivers).✦ LegalShield has paid out over $1 billion over the past 10 years to its sales forceTuesday, May 7, 13
  7. 7. LEVERAGINGTHELEGALSHIELD SYSTEMHere’s what we will be leveraging:• the network of provider law firms LegalShield has in each state (except Alaska) that LegalShield picks, trainsand monitors for its members• the training system• the corporate infrastructure: the home office in Ada, Oklahoma, with 700 employees, including 300customer service personnel and leaders who are very good at analyzing the market and how to provide theappropriate resources to the field (as you will see when you visit my LegalShield website)• the excellent design team which produces the print, video & online sales and marketing collateral I get touse• the payroll depart that pays me (as soon as the memberships are processed) so that I can make my donationsto youThe only thing I need to focus on is making good presentations, signing upnew members and helping them understand how, why and when to usetheir new law firm!Tuesday, May 7, 13
  8. 8. CONCEPT• I sell LegalShield legal & identity theft plans as employee benefits tofor-profit and nonprofit companies and organizations• If people who support your organization introduce me to decision-makers at their workplaces...• Every time these decision-makers say “Yes” and allow me to do apresentation...• I will donate $25 to your organization for every employee that signsupTuesday, May 7, 13
  9. 9. HOW WE RAISE MONEY• Let’s say, we want to raise $25,000 for your organization• That means I need to sell 1,000 legal & identity theft plans• That would be either:• 50 presentations with 20 sales made in each• 20 presentations with 50 sales in each• 10 presentations with 100 sales in each• 1 presentation with 1,000 sales• So, either a bunch of smaller companies or a few larger onesTuesday, May 7, 13
  10. 10. WHATYOU DO SOI CAN RAISETHIS $We create an outreach strategy to ask everyone that supports yourorganization to introduce me to employee benefit decision-makers attheir workplaces• We start with those most actively involved• We build success stories• We promote these success stories to your broader community ofsupporters and ask them to start introducing me to employeebenefits decision makersTuesday, May 7, 13
  11. 11. ADDITIONAL BENEFITSThere are a few interesting additional benefits to my fundraising strategy:✓ We can start immediately.✓ There is no limit to how much we can raise. The better we can get at engaging yourcommunity, the more we can raise.✓ In essence, you will be raising this money indirectly from hundreds and eventuallythousands of people who may have never heard of your organization or the work you do,(and may even disagree with the work you do).✓They will never know about it - the fact that I am going to donate this money to yourorganization has nothing to do with my interaction with the decision makers or theiremployees.✓ I go back throughout the year to answer questions and sign up new people. Every newemployee I sign up will mean $25 more for you!✓ You will be helping LegalShield fulfill its mission: making equal justice under law a realityTuesday, May 7, 13
  12. 12. MYTRIPLE BOTTOM LINEI have 3 measures of success for the Seeds of Justice project✓ The number of individuals and families that I help to have access to our law firm, so theyboth know what their rights are and can protect these rights✓ May belief is that giving people access to real legal power in their personal lives will help them feel moreempowered to take on other broader injustices in their communities.✓ The amount of money I raise for important projects like yoursThese first two are inextricably linked: the more families I help, the more money I raiseEach new family moves our society a little closer to making equal justice under law a reality✓ My personal measure: I can pay for my daughter’s college education at a small college(where she will thrive) and she graduates with a transformative educational experienceand no debt!Tuesday, May 7, 13
  13. 13. WHY 34,000 BUSINESSESOFFER OUR BENEFITSThere are 3 primary reasons1.Their employees have legal issues happening in their home lives (homeforeclosures, child custody struggles, dealing with identity theft issues, creditproblems, etc.) and employers want to help them2.These legal issues impact an employee’s ability to focus on their jobs, they mayhave to take time off from work and may even have to deal with these issueswhile at work. (A study on the financial impact of legal issues on the workplacefound the average cost per employee was $1,625 per year)3.Most companies offer these benefits as employee-pay benefits, so there is nodirect cost to the company for providing them.Tuesday, May 7, 13
  14. 14. WHY EMPLOYEES LIKEOUR BENEFITSOur legal plan allows employees to use attorneys the way only wealthy people havebeen able to until now:✓ Our members can now use attorneys as counselors✓ So they always know what their rights are✓ So they can protect their rights and interests✓ So they can make the law work for them and their familiesOur law provider law firms have already been pre-paid (over $1.5 million here inCalifornia) to take care of our members.So the attorney’s relationship with our members is not based on billable hours but ontaking care our member’s legal issues as effectively and efficiently as possible.Learn more about the legal plan at, May 7, 13
  15. 15. WHY I WILL SUCCEED✓ I have a 50% sign up rate now and I am continuously working toimprove my presentation✓ I have the support and guidance of some of the top employee benefitsleaders in LegalShield✓ I meet with a weekly mastermind group that provides ongoingtraining, strategizing and support for my success✓ I love LegalShield and the mission we have to transform our legalsystem✓ The better I get, the more money I will raise - and I want to use mybusiness to raise a whole lot of money!Tuesday, May 7, 13
  16. 16. NEXT STEPS✓ If you are interested in learning more about how we can use thisfundraising strategy for your organization, give me a call and we canset up a time for me to meet with you and any other decision makerswho need to be involved in fundraising strategy decisions.✓ Pat O’Connell (408) 561-0540 or✓ Thanks for listening and I look forward to hearing from you!Tuesday, May 7, 13