patmcgraw

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I provide college and university Presidents, Chief Academic Officers, Deans, and the heads of marketing and enrollment with the data driven insight necessary to improve student recruitment and retention in the near and long-term. With market research, competitive intelligence, data analytics and strategic planning, I identify opportunities for success - new audiences to pursue, new markets to enter, new programs and services to develop and launch, etc. And with my operational experience, I help launch and manage integrated recruitment and enrollment campaigns that attract, enroll and retain students more effectively - lowering the cost to enroll a new student, increasing retention rate

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Competitive Intelligence 2.0 – Incisive Intelligence, Collaborative Innovation & a Bottoms-Up Approach to Getting the Upper Hand

Arik Johnson • 17 years ago

patmcgraw

Presentations

Blogs: What are they (and why should you care!?)

Sales and Marketing Optimization

Direct Marketing 101 Workshop 1

Direct Marketing 101: Workshop 2

Direct Marketing 101 Workshop 3

Direct Marketing 101 Workshop 4

Direct Marketing 101 Workshop 5

Lead Scoring & Nurturing in Higher Education

Marketing and Sales Evaluation

Competitive Intelligence 101: An Introduction

Developing a Successful Direct Marketing Plan

Interim marketing executive

Likes

Be Distinctive, Not Different

How to fix a Broken Brand (McDonalds Case Study 2015)

B2B Content Marketing Strategies for Demand Generation and Lead Nurturing

The Ultimate Guide To Pinterest

Facebook Demographics 2011

Comparison - E Learning Hosting Providers

Direct Marketing Plan

SalesGen2020: Increasing Your Sales

Competitive Intelligence - Fast, Cheap & Ethical By Rob Duncan March 5, 2009

Competitive Intelligence 2.0 – Incisive Intelligence, Collaborative Innovation & a Bottoms-Up Approach to Getting the Upper Hand

Making Lead Scoring & Nurturing Work

A Marketers Blueprint To Successful Lead Management

Presentation - Tim Smith - DWWA 2008