Personal Information
Organization / Workplace
Baltimore, Maryland Area United States
Website
www.mcgrawmarketing.com
About
I provide college and university Presidents, Chief Academic Officers, Deans, and the heads of marketing and enrollment with the data driven insight necessary to improve student recruitment and retention in the near and long-term.
With market research, competitive intelligence, data analytics and strategic planning, I identify opportunities for success - new audiences to pursue, new markets to enter, new programs and services to develop and launch, etc.
And with my operational experience, I help launch and manage integrated recruitment and enrollment campaigns that attract, enroll and retain students more effectively - lowering the cost to enroll a new student, increasing retention rate
Tags
marketing
101
workshop
associates
direct
dws
social media
b2b
social media marketing
demand generation
marketing strategy
referrals
lead
conversion
retention
management
interim marketing executive
social media strategy
lead generation
lead nurturing
lead scoring
customer retention
customer loyalty
sales strategy
customer experience
"lead nurturing"
"lead generation"
"lead management"
direct marketing
competitive intelligence
market research
loyalty
nurturing
recruitment
student
scoring
enrollment
sales
generation
blog
social
media
blogging
See more
Presentations
(12)Likes
(13)Be Distinctive, Not Different
Percolate
•
8 years ago
How to fix a Broken Brand (McDonalds Case Study 2015)
Graham Brown
•
8 years ago
B2B Content Marketing Strategies for Demand Generation and Lead Nurturing
Sinch
•
11 years ago
The Ultimate Guide To Pinterest
Michael Litman
•
12 years ago
Facebook Demographics 2011
Amodiovalerio Verde
•
13 years ago
Comparison - E Learning Hosting Providers
vfilipova
•
14 years ago
Direct Marketing Plan
DWS Associates
•
14 years ago
SalesGen2020: Increasing Your Sales
DWS Associates
•
14 years ago
Competitive Intelligence - Fast, Cheap & Ethical By Rob Duncan March 5, 2009
Dr. Rob Duncan
•
15 years ago
Making Lead Scoring & Nurturing Work
LeadLife Solutions
•
14 years ago
A Marketers Blueprint To Successful Lead Management
LeadLife Solutions
•
14 years ago
Presentation - Tim Smith - DWWA 2008
Digitaal Willen We Allemaal 2008
•
15 years ago
Personal Information
Organization / Workplace
Baltimore, Maryland Area United States
Website
www.mcgrawmarketing.com
About
I provide college and university Presidents, Chief Academic Officers, Deans, and the heads of marketing and enrollment with the data driven insight necessary to improve student recruitment and retention in the near and long-term.
With market research, competitive intelligence, data analytics and strategic planning, I identify opportunities for success - new audiences to pursue, new markets to enter, new programs and services to develop and launch, etc.
And with my operational experience, I help launch and manage integrated recruitment and enrollment campaigns that attract, enroll and retain students more effectively - lowering the cost to enroll a new student, increasing retention rate
Tags
marketing
101
workshop
associates
direct
dws
social media
b2b
social media marketing
demand generation
marketing strategy
referrals
lead
conversion
retention
management
interim marketing executive
social media strategy
lead generation
lead nurturing
lead scoring
customer retention
customer loyalty
sales strategy
customer experience
"lead nurturing"
"lead generation"
"lead management"
direct marketing
competitive intelligence
market research
loyalty
nurturing
recruitment
student
scoring
enrollment
sales
generation
blog
social
media
blogging
See more