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Referrals offer your business a low cost source of high quality highly qualified leads that are more likely to become a loyal customer that refers others in the future.
That is, of course, if your referral program is effective.
If your program isn’t effective, the rare referral is just an awkward waste of time for you, the referrer and the referee.
What distinguishes a successful, highly profitable referral program from one that’s less effective?
Well, in the next few pages, you will discover the keys to a successful B2B referral program.
Referrals are important enough to your business that you will make your referral program one of your key growth strategies. That means you will invest in a plan that is backed with the appropriate resources.