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Google ad words


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Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

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Google ad words

  1. 1. 1. Search Engine Marketing, as practiced on Google, Yahoo, etc., isthe fine art of serving ads targeted to a user’s query.2. SEM != SEO3. Google pwns SEM; Yahoo apes Google4. Pay per click (PPC) system5. Account>Campaign>Ad Group>Creative(s), Keywords, Max CPC,Landing Pages6. Total budget & daily budget: when hit, ads stop (socialtext)7. Served on, Google search network (AskJeeves etc.); canopt in to serve on content partners (AdSense network)8. Site targeting now available
  2. 2. What is AdWords?Natural Results AdWords
  3. 3. With Google AdWords you’ll be able to reach yourcustomers at the precise moment they’re looking for yourproducts or services.One reason AdWords have such incredible ROI (Returns onInvestment) is that your “I” is so little. Only pay when yourcustomer clicks through to your website and you get whatyou are paying forWe strongly recommend “try Google Adwords throughTrafficpullz for a month and see what it adds to yourbusiness”
  4. 4. Benefits of AdWords
  5. 5. What Google can do forAdvertisers• Advertising on Google can help an advertiser meet many objectives• Determining, measuring, and tracking metrics helps ensure success Objective Example Success Metrics  Generate awareness • Targeted impressions  Build brand • Qualified visits your website  Educate prospects • Depth of involvement  Generate leads • Request for proposals  Identify prospects • Coupon downloads • Newsletter registrations • Email address opt-ins  Customer acquisition • Sales conversions = $$$  Sales • Lower cost per lead/sale
  6. 6. Benefits of AdWords: Summary• Reach  Access to ~80% of Internet users worldwide• Cost  Low costs for high ROI  Pay Google when users click on your ads• Timing  Ads are seen by users looking to purchase  Reach your audience at the right time, with the right message• Flexibility  Start advertising quickly  Unlimited changes, whenever you want  You can target ads to the specific location & language of your customers