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Mikk Putk
Patent attorney
Sarap & Putk Patent Agency
Startup companies
&
Intellectual Property
Estonian Intellectual Prope...
About the topic
14.05.2015 2
Why startups & intellectual property
and not just what to consider
regarding company’s IP pro...
Some startup characteristics
• Young & fast growing companies
‒ High risks
‒ Limited resources
‒ Unclear future
‒ Mostly a...
Some IP characteristics to consider
• What type of IP my company has?
• What is the most valuable IP to protect?
• Who act...
5
Some characteristics of new
technologies and business models
http://www.forbes.com/sites/gartnergroup/2014/10/21/g
artne...
Some myths and mistakes
1. Thinking that you don’t have any intellectual property
2. Thinking that patents are the only in...
14.05.2015 7
Some specifics of interdisciplinary IP
• Very broad prior art
 More complicated patent applications
• New te...
Thinking that you don’t have any IP
14.05.2015 8
Every company has at least:
• Domain name
• Trademark
• Know how,
• Copyr...
14.05.2015 9
See more examples https://oami.europa.eu/knowledge/course/view.php?id=1507
Thinking that you don’t have any i...
14.05.2015 10
http://blog.thomsonreuters.com/index.php/apples-patent-claims-graphic-of-the-day/
http://www.imsmart.com/
Startups & IP strategy
1. How many different
types of intellectual
property belonging to
company i...
http://www.imsmart.com/en/contacts/press-centre/im-spa-press-release-19-september-2014
http://www.bodymedia.com/
Massive Health
Jawbone
/Aliph
Jawbone
/Aliph
Acquisitions
Patent, Trademark
Litigations
&
Patent...
Relying on a single patent
14.05.2015 14
Competitor
P1
Competitor
Competitor
P2 P3 Pn P1
P2 P3 Pn
i’m S.p.A. Jawbone/Aliph
14.05.2015 15
http://edtechfrontier.com/2012/08/21/copyright-
Thinking that patents are the only IP
Relying on one type of...
Failing to conduct prior art search
14.05.2015 16
- Prior art
- Novelty
- Freedom to operate
- Freedom to use
- Competitor...
14.05.2015 17
Patent search example:
Jawbone/Aliph
NB!
Failing to conduct trademark search
14.05.2015 18
Failing to create original trademark
14.05.2015 19
Failing to conduct design search
14.05.2015 20
14.05.2015 21
Background
searches
Idea
Idea
generation
Brainstormi
ng
Selection
of ideas
Drawings
Construction
Prototype
D...
I want to patent it everywhere –
The product has global market!
Stop! There is no world-wide patent nor you are going
to c...
No planning - The IP protection is not
linked to your business plan
• Publishing your IP before securing your rights
– Dis...
The IP protection is not linked to your
business plan
14.05.2015 24
Fujitsu: “We are promoting an intellectual property st...
14.05.2015 25
Source: http://i-to-m.com/product-development/
Author
Colleagues
Management
Partners
Researchers
Engineers
P...
14.05.2015 26
Some recommendations
• Raising awareness
• Identify your IP!
• Regulating ownership
• Evaluating your IP
• P...
27
Thank you!
14.05.2015
Contact
Sarap & Putk Patent Agency, http://www.patent.ee, patent@patent.ee
Tartu: Margus Sarap, m...
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What should startups consider regarding intellectual property protection

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Startup companies & Intellectual Property
What to consider regarding IP protection?

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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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What should startups consider regarding intellectual property protection

  1. 1. Mikk Putk Patent attorney Sarap & Putk Patent Agency Startup companies & Intellectual Property Estonian Intellectual Property and Technology Transfer Centre What to consider regarding IP protection?
  2. 2. About the topic 14.05.2015 2 Why startups & intellectual property and not just what to consider regarding company’s IP protection? DEFINITION of 'Startup' A company that is in the first stage of its operations. These companies are often initially bank rolled by their entrepreneurial founders as they attempt to capitalize on developing a product or service for which they believe there is a demand. Due to limited revenue or high costs, most of these small scale operations are not sustainable in the long term without additional funding from venture capitalists. Read more: http://www.investopedia.com/terms/s/startup.asp#ixzz3a3Qszs7P
  3. 3. Some startup characteristics • Young & fast growing companies ‒ High risks ‒ Limited resources ‒ Unclear future ‒ Mostly active on emerging markets • Rapid technological progresses ‒ Software/Internet based products and services ‒ Relatively short product life time • Unconsidered actions – Product/service name randomly selected – Selected product or service name generic, descriptive or already registered trademark – Intense pitching & networking o publishing too early/too much secrets reveled • No agreements between founders, employees, partners 14.05.2015 3
  4. 4. Some IP characteristics to consider • What type of IP my company has? • What is the most valuable IP to protect? • Who actually owns the IP? • What is the product life-time? • How easy is to reproduce or copy my product? • Where are the main markets? • What is the business model? • Who are the competitors? 14.05.2015 4
  5. 5. 5 Some characteristics of new technologies and business models http://www.forbes.com/sites/gartnergroup/2014/10/21/g artners-top-10-strategic-technology-trends-for-2015/ • Wearable technologies & sensors • Autonomous vehicles • Smart environments, smart machines • Smart & Self healing materials, Bionics • Augmented reality • Big, Open & Linked data • Virtual & digital currency • Crowdsourcing, crowdfunding • User/Client created content • 3D drawing , scanning, printing, copying http://edtechfrontier.com/2012/08/21/copyright-and-personal-transformation/
  6. 6. Some myths and mistakes 1. Thinking that you don’t have any intellectual property 2. Thinking that patents are the only intellectual property 3. Relying on one type of intellectual property protection 4. Failing to conduct prior art search 5. I want to patent/trademark it everywhere! 6. Publishing your IP before securing your rights 7. Doing It Yourself 8. No planning - The IP protection is not linked to your business plan 9. Relying on a single patent 10.Failing to create original trademark 11.Believing that nothing is going to happen 12.Requesting everyone to sign NDA 13.Using Outsourcing/Crowdsourcing: Freelancer, 99designs, Kickstarter etc 14.No budgeting - Underspending or Overspending on IP protection 15.Ignoring a Competitor's Patent/Registered trademark or design 6
  7. 7. 14.05.2015 7 Some specifics of interdisciplinary IP • Very broad prior art  More complicated patent applications • New technologies become rapidly public domain Inadvertent patent infringing • Specific jargon • More and more patent lawsuits http://www.ipwatchdog.com/2013/04/09/the-rise-of-patent-litigation-in-america-1980-2012/id=38910/
  8. 8. Thinking that you don’t have any IP 14.05.2015 8 Every company has at least: • Domain name • Trademark • Know how, • Copyrights, • Trade secret • etc
  9. 9. 14.05.2015 9 See more examples https://oami.europa.eu/knowledge/course/view.php?id=1507 Thinking that you don’t have any intellectual property
  10. 10. 14.05.2015 10 http://blog.thomsonreuters.com/index.php/apples-patent-claims-graphic-of-the-day/
  11. 11. http://www.imsmart.com/ Startups & IP strategy 1. How many different types of intellectual property belonging to company i’m S.p.A. can you count? Read also: http://www.imsmart.com/en/contacts/press- centre/im-spa-press-release-19-september-2014
  12. 12. http://www.imsmart.com/en/contacts/press-centre/im-spa-press-release-19-september-2014
  13. 13. http://www.bodymedia.com/ Massive Health Jawbone /Aliph Jawbone /Aliph Acquisitions Patent, Trademark Litigations & Patent Trolls Partnerships & Open platforms for developers Who will acquire Jawbone? Google? Apple? Facebook? Market leader & IP strategy
  14. 14. Relying on a single patent 14.05.2015 14 Competitor P1 Competitor Competitor P2 P3 Pn P1 P2 P3 Pn i’m S.p.A. Jawbone/Aliph
  15. 15. 14.05.2015 15 http://edtechfrontier.com/2012/08/21/copyright- Thinking that patents are the only IP Relying on one type of IPprotection Patent = Intellectual Property One single product can be protected for example by: Copyrights, Patent, Trademarks, Trade secrets; Know-how, Design registrations http://www.slideshare.net/mtarrant/valuing-intellectual-property
  16. 16. Failing to conduct prior art search 14.05.2015 16 - Prior art - Novelty - Freedom to operate - Freedom to use - Competitors - Product/service/ business/domain name • Do you have the rights? ‒ Conduct freedom to operate search! ‒ Conduct freedom to use search! ‒ Avoid infringement of other’s IP rights!
  17. 17. 14.05.2015 17 Patent search example: Jawbone/Aliph NB!
  18. 18. Failing to conduct trademark search 14.05.2015 18
  19. 19. Failing to create original trademark 14.05.2015 19
  20. 20. Failing to conduct design search 14.05.2015 20
  21. 21. 14.05.2015 21 Background searches Idea Idea generation Brainstormi ng Selection of ideas Drawings Construction Prototype Development Patent applications Communication with experts Patented end product Evaluation Development Production Background search Prior art analysis Infringement search Patentability search Competitors search FTO/FTU Monitoring Monitoring: - Competitors - New patents - infriners When you may need background searches
  22. 22. I want to patent it everywhere – The product has global market! Stop! There is no world-wide patent nor you are going to commercialize your product in every single country! 14.05.2015 22
  23. 23. No planning - The IP protection is not linked to your business plan • Publishing your IP before securing your rights – Disclosure of the invention – Publishing a research paper – Relying on grace-period • Wrong timing – Filing too early – Filing too late • No budgeting – Underspending on IP protection – Overspending on IP protection 14.05.2015 23 http://www.humorburst.com/internet-vs-intellectual- property/
  24. 24. The IP protection is not linked to your business plan 14.05.2015 24 Fujitsu: “We are promoting an intellectual property strategy closely integrated with our business and R&D strategies. ” http://www.fujitsu.com/global/about/tech/intellectualproperty/ Idea Development Production Selling
  25. 25. 14.05.2015 25 Source: http://i-to-m.com/product-development/ Author Colleagues Management Partners Researchers Engineers Programmers Marketing Designers Dealers, resellers Licensees Media, publishers Manufacturers Who owns your intellectual property? ‒ Check your contracts!
  26. 26. 14.05.2015 26 Some recommendations • Raising awareness • Identify your IP! • Regulating ownership • Evaluating your IP • Patent/Trademark search (prior art, novelty, FTO, FTU) • Risk analysis • Monitoring competitors • Budget • Planning the IP protection according your business plan • Start protecting your IP step by step! http://global.epson.com/innovation/topics/201310_01.html http://global.epson.com/innovation/intellectual_property/
  27. 27. 27 Thank you! 14.05.2015 Contact Sarap & Putk Patent Agency, http://www.patent.ee, patent@patent.ee Tartu: Margus Sarap, margus.sarap@patent.ee, tel 747 7058 Tallinn: Mikk Putk, mikk.putk@patent.ee, 53 039 088, Skype: mikkputk https://www.facebook.com/Patent.ee Presentations: http://www.slideshare.net/patent/presentations/ 27 Is the class half empty or half full? Answer: Liquid H20 bisects an open cylindrical vessel

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