Brady & morris engg. co. ltd. marketing report

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Brady & morris engg. co. ltd. marketing report

  1. 1. A Project Report ofCreated by :Hardik B. PatelGroup M-5Roll no – 30 Submitted To: Prof. D.K.SHAH
  2. 2. BHARTIYA VIDYA BHAVAN’S HBICM PREFACE EXPERIENCE IS THE BEST TEACHER The PGDBM degree course has its own distinguished & uniquesolidarity like other professional course. One of its basicrequirements during the study terms for the students of PGDBMis to undertake a taking knowledge . It is an important part ofthe syllabus and study.The object behind this type of practical training at Post graduatestudy is to develop among students feeling of industrialenvironment, consciousness and business patterns. Students ofBusiness management must be well informed by industrialactivities because it is university criteria.I hope that this report would better serve the need of enriching& encouraging the practical knowledge at this level.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 2
  3. 3. ACKNOWLEDGEMENT Industrial Knowledge is most important criteria of PGDBMcourse. I here by take the opportunity to thankful all of themspecially. I also thankful to the company for their guidance andassistance sparing their valuable time discussing the severalaspect of management.throgh Electronic Communication.I have prepared this project on BRADY&MORRISENGG.CO.LTD. as a part of the practical studies. I have triedto discuss the company’s information details in detail. I would like to thank our honorable Director Mr. PaavanPandit who encourage me to involve in practical studies. Iwould also like to thank our kind professor namely Prof.D.K.Shah, who help me a lot normally and provided me with allacademic and other information.And lastly, I also express my heart felt thank to some of myrelated members and classmates, who were a constant source ofencouragement to me. Thank You Patel Hardik B.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 3
  4. 4. HBICM , Group M-5. Roll no. 30 INDEX Chap. PAGE No. TOPICS NO. A. GENERAL INFORMATION : 1.INTRODUCTION OF COMPANY 7 2.HISTORY OF COMPANY 9 3..MISSION OF COMPANY 10 4.COMPANY INFORMATION 11 5..REGISTRAR AND SHARE TRANSFER AGENT 15 6. CLIENT 16 B. ORGENIZATION INFORMATION: 1.ORGENIZATION STRUCTURE 19 2. .MANAGEMENT 20 C. MARKETING INFORMATION: 1.INTRODUCTION 22 2.MARKETING CONCEPT 23 3.PRODUCT PROFILE 27 4.COMPETITOR 40 5.MARKETING ENVIRONMENT 41 6.MARKETING FUNCTION 42 7.SALES REPRESENTATIVE 43Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 4
  5. 5. 8.ADVERTISEMENT 43 9.SALES PROMOTION 43 10.GEOGRAPHIC SAGEMENTION 44 12. THEORY OF MARKET RESEARCH & DEMAND 44 FORCASTING 13. THEORY MARKETING SAGEMENTION 46 14. THEORY A DVERTISEMENT 47 15.TARGETING 48 16.PACKAGING 49 17.INTERNATIONAL MARKETING AND EXPORTING 49 18.RESEARCH & DEVLOPEMENT 50 19. SOCIAL ACTIVITY AND AWARDED 51 D. HUMAN RESOURCES MANAGEMENT 1.INTRODUCTION 53 2.HUMAN RESOURCES PLANING 54 3.RECURUITMENT 54 4.PROMOTION 55 5.TIME KEEPING 55 E. CONCULSION 57 F. BIBLIOGRAPHY 59 THANK YOU 60Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 5
  6. 6. [A] GENERAL INFORMATIONBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 6
  7. 7. 1. INTRODUCTION OF COMPANY : The full name of company is BRADY & MORRIS Engineering Co. Ltd.Brady & Morris Engineering Co. Ltd. a Subsidiary of W. H.Brady & Co. Ltd. is listed with the Bombay Stock Exchange.Brady & Morris Engineering Co. Ltd started operations fromMumbai in 1946 as Brady Engineering Co. Ltd. and haspresence almost all over India in form of Works, Branches andsales office. Our clients have looked upon us as a reliablepartner for providing customized material handling andintegrated Engineering Solutions, maintaining high standards ofquality with safety conscious Material Handling EquipmentsOur operations and engineering partnerships can be summed upin the following areas • Manufacture of Material Handling Equipments, Specialized Components. • Engineering Construction for Overseas Partners. • Engineering Solutions in indigenization of Aviation Support Equipments and Services.Our prudent Business Policies, Strategic Import practices, wellevolved Technical abilities, Cost effective procurement methodshave given it a niche in the Indian market.Our corporate axon "Quality our Legacy" reiterates ourobsession with Quality. It instills in us the confidence toBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 7
  8. 8. maintain our market edge and share of the growing IndianMarket. We have been accredited with an ISO 9001:2000Certification and a DGQA Approval (DGQA – is the QualityAssessment Department of the Central Ministry of Defense). The production facilities are located in Vatva and Bareja near Ahmadabad, Gujarat in Western India, Marketing Offices in all major metros and more than 200 Dealers, Agents and Sales representatives across the length and breadth of the country. Plans have been finalized to set up a 3rd Plant for Engineering Equipments and land has been acquired in Cuttack, Orissa in Eastern India. This strategic market presence across the country ensures that customers have easy access to Bradys Products and ServicesBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 8
  9. 9. 2. HISTORY OF THE COMPANY :1895 - Brady & Morris Engg Co Ltd. was incorporated andbegan operations, with its corporate office in Bruce Street,Mumbai for manufacturing material handling equipments andengineering (fabrication and assembly) services for overseascompanies1900 - The company. had set up Indias first Textile DyeingPlant.1902 - Further it opened a branch office in Manchester, UK.1905 - The company had started Indias first insurance company.1907 - The company marketed the first diesel enginecommercially sold in India.- Further it set up Indias first electrically run textile mill incollaboration with British Westinghouse Electric Company.1918 - The company had initiated Indias the first petrol engine-driven tram, under the aegis of Nasik Tramway Co.1920 - The company. constructed Bradys Flats in Colaba,Mumbai, comprising 10 identical three storied buildings and thisbecame a landmark for urban and economic evolution ofMumbai in later days.2006 - The company had issued bonus shares in the ratio of 1:1to the shareholders.2007 - The companys director, Mr. A P Hariani has resigned on6th July, 2007.- Company had opted Mr. Gautam Divan as director of thecompany in casual vacancy.- Board of directors of the company had decided to issue bonusshares in the ratio of 1:2.2008 - The company had fixed 4th January 2008 as the recorddate for the purpose of allotment of bonus shares in the ratio of1:2.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 9
  10. 10. 3. MISSION OF THE COMPANY:The main objective of the company is establishing themselves asa market leader in the field of oil exports by rendering efficientand effective services and total customer satisfaction.  To provides maximum satisfaction to customers  To provides welfare to their employees.  To provides good quality product to the society.  To increase market share regionally and nationally.  To improve production efficiency and capacity.  Maximum development.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 10
  11. 11. 4. COMPANY INFORMATION :NAME OF THE COMPANY:  BRADY & MORRIS ENGINEERING LTD.CHAIRMAN:  P.G. MorarkaTYPES OF THE ORGANIZATION:  Public limited companyESTABLISHMENT YEAR:  This unit is established in 1946ADDRESS OF THE COMPANY:  Brady & Morris Ltd. 505, Phase 4, Naroda road, GIDC Vatva, Vatva - 382445 Dist.: AhmadabadMAIN OFFICE:  Brady House, 12/14 Veer Nariman Road Fort, Mumbai.REGISTERED OFFICE:  Company’s Registered Office is located at the Mumbai.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 11
  12. 12. NATURE OF THE BUSINESS:  Manufacturer  ExporterSUBSIDIARY COMPANY:  Brady & Morris Engineering co. ltd. a subsidiary of W.H. Brady & co. ltd. is listed with the Bombay stock exchange.BRANCHES:  NEW DELHI  AHMEDABAD  KOLKATA  CHENNAI  COIMBATOREMEMBERSHIP / AFFILIATIONS:  Company have been accredited with an ISO 9001:2000 Certification and a DGQA Approval (DGQA is the Quality Assessment Department of the Central Ministry of Defense). OFIICE LOCATIONS1. WorkSBrady & Morris Engg. Co. Ltd.Plot no :505, G.I.D.C., Phase IV,Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 12
  13. 13. Vatva, Ahmedabad - 382445. INDIAPhone: 91 - 79 - 25830987, 25890546Fax: 91 - 79 - 25890549E-mail: bmeworks@bradys.inUNIT - IIBrady & Morris Engg. Co. Ltd.Plot 326/B Opp Govt Borewell,Sarsa Kanera Road, Taluka Matar,Bareja Distt Kheda2. Registered OfficeBrady House12 / 14 Veer Nariman Road,Post Box No. 26,Fort, Mumbai 400 001 (India).Phone: 91 - 22 - 22048361 - 5.Fax: 91 - 22 - 22041855.E-mail: bradymum@bradys.in3. Branch Office DelhiW. H. Brady & Co. Ltd.14/15 F, Connaught Place,New Delhi-110 001Tel No.: 91 - 11 - 23310212, 23357472Fax: 91 - 11 - 23327231E-mail: bradydel@bradys.in CoimbatoreW. H. Brady & Co. Ltd.P. B. No.2425 No.221, Sathyamoorthy Road,Ramnagar Coimbatore-641 0094. Sales OfficeAhmedabadUNIT - IBrady & Morris Engg. Co. Ltd.Plot no :505, G.I.D.C., Phase IV,Vatva, Ahmedabad - 382445. INDIAPhone: 91 - 79 - 25830987, 25890546Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 13
  14. 14. Fax: 91 - 79 - 25890549E-mail: bmeworks@bradys.inUNIT - IIBrady & Morris Engg. Co. Ltd.Plot 326/B Opp Govt Borewell,Sarsa Kanera Road, Taluka Matar,Bareja Distt KhedaChennaiBrady & Morris Engg. Co. Ltd.Killick Towers - Swathi Complex 34,Venkatanarayana Road Ground Floor, Nandanam,CHENNAI-600 035.Tel No.: 91 - 44 - 24310618, 24310509Fax: 91 - 44 - 24335135E-mail: bradychennai@bradys.inKolkata Brady & Morris Engg. Co. Ltd.Commercial Point, Unit No.-R-3,6th Floor, 79, Lenin Sarani,Kolkata-700 013Tel No.: 91 - 33 - 22272108, 22272089Fax: 91 - 33 - 22272098E-mail: bradykol@bradys.in5. REGISTRARS & SHARE TRANSFER AGENT :M/s Bigshare Services Pvt. Ltd.E-2/3, Ansa Industrial Estate,Saki Vihar Road, Saki Naka,Andheri (E), Mumbai – 400072.Tel: 91 - 22 - 28470652, Fax: 28475207Email: info@bigshareonline.comAddress for Correspondence:Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 14
  15. 15. W.H.BRADY & CO. LTD.‘Brady House’12/14, Veer Nariman Road,Fort, Mumbai – 400001.Tel: 91 - 22 - 22048361 - 65, Fax: 22041855Email: bradymum@bradys.in, info@bradys.inWebsite: www.bradys.in 6. CLIENTS :Our products are found across the country owing to our diverseclient age almost all sectors across the industry. Majority of ourproducts are supplied to core manufacturing sectors such asAutomobile and ancillaries, Power, Textiles, Cement, Steel,Sugar, Other Capital goods manufacturers, General engineering& fabrication industries, etc. Few of our esteemed clients arelisted below.”Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 15
  16. 16. • BHARAT HEAVY ELECTRICALS LIMITED (BHEL) • CARBORUNDUM UNIVERSAL LIMITED (CUMI) • BINANI GROUP OF COMPANIES. • GRASIM INDUSTRIES LIMITED • ASHOK LEYLAND LIMITED • HINDALCO LIMITED • F.L.SMIDTH LIMITED-CHENNAI. • LARSEN & TUBRO LTD (L&T) • V.A.TECH LIMITED-CHENNAI • LNV TECHNOLOGY LIMITED-CHENNAI. • CHETTINAD CEMENT CORPORATION LIMITED. • MADRAS CEMENTS LIMITED. • DALMIA CEMENTS LIMITED. • JINDAL STEELS LIMITED(JSL) • MCNALLY BHARAT ENGINEERING LIMITED • TISCO LIMITED • ALSTOM PROJECTS (INDIA) LIMITED. • LUDLOW JUTE MILLS LIMITED. • BOKARO STEEL PLANT. • DURAGAPUR STEEL PLANT. • IISCO LIMITED. • OCL LIMITED. • ACC CEMENTS LIMITED.(ACC) • TATA REFRACTORIES LIMITED.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 16
  17. 17. • GEBR. PFEIFFER (India) PRIVATE LTD • HIDUSTAN DOOR OLIVER LIMITED. • ISGEC JOHN THOMPSON. • GEO MILLER. • MAIHAR CEMENT • LURGI INDIA LIMITED. • RAJSHREE CEMENTS LIMITED • J.K.WHITE CEMENT LIMITED. • ESSAR CONSTRUCTION LIMITED. • ANDHRA SUGAR LIMITED. • TATA MOTORS LTD. • TATA CHEMIICALS LIMITED.(TCL) • GACL LIMITED. • GHFC LIMITED. • RELIANCE INDUSTRIES LIMITED. (RIL) • AMBUJA CEMENTS LIMITED. • IOC LIMITED. • BPC LIMITED. • HPC LIMITED. • RASHTRIYA METALS LIMITED. • HUMBOLDT WEDAG LIMITED. • NATIONAL TEXTILE CORP LTD. [B]Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 17
  18. 18. ORGENIZATION INFORMATION1. ORGENIZATION STRUCTURE : Managing DirectorBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 18
  19. 19. Board Of Director C.E.O. HR Manager Manufacturing Regional Manager Manager Finance Manager GM Quality Manager 2. MANAGEMENT :Name DesignationBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 19
  20. 20. Kaushik D Shah DirectorM K Shah DirectorPavan G Morarka CEOPavan G Morarka Chairman / Chair PersonR K Sharma Compliance OfficerS Gowri Shankar COD [C]Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 20
  21. 21. MARKETING INFORMATION 1. INTRODUCTIONDefinition Marketing can be defined as a social process by which anindividual or group achieves what they need and want inexchange of values.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 21
  22. 22. Marketing mixMarketing mix is a tool to design marketing strategies for anyorganization. It is having four important elements that isproduct, price, place and promotion, which is also known as 4P’s of marketing. This tool was suggested by McCarthy.ProductIt means is anything which can be offered to market forattention, acquisition, use and consumption.PriceIt is amount of money has to pay to obtain the product. Itincludes discount, term, determination price etc.PromotionIt means the activities are communicating merits of the product& persuade target custom to buy it. It includes advertisingpersonal selling, publicity and sales promotion etc.PlaceIt includes company’s activity that makes the product availableto target customer. It includes channel coverage, location,transportation etc. 2. MARKETING CONCEPT WHAT IS MARKET ? Market is the place where buyer are purchased hisBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 22
  23. 23. Product & sellers are sold his product. Major three concepts arebelonging to market.(1) Place concept:- A market may be considered as a convenient meetingplace where buyer seller gathers together for exchange of good.(2)Area concept:- It is the economic concept any area providing a set ofprice making force may become a market.(3)Demand concept:- Today a market is equated with the total demand.Hence, market Means a group of people having unmet wants,purchasing power to make their demand effective &the will tospend their income to fulfill those want. This is considered agood approach to define a target market Segment. The marketoffering must meet fully customer demand . WHAT IS MARKETING? “Modern marketing beings with the customers, notwith production cost, sales, technology land market & it endswith the customer satisfaction & Social well-being under themarket driven economy or customer is boss”Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 23
  24. 24. Marketing means an ongoing social process for the creation & delivery of standards & styles of life. A social process whereby individuals and group obtained what they need and want though creating & exchanging the product & value with other marketing in a core concept of important needs, wants, demand, all this teams are defined briefly and what is there prominence in the marketing as follows.1 NEEDS:- Needs is state of felt deprivation for human. There are various needs like physical needs, social needs, individual needs, etc. needs is an initial stage for developing demand which create a needs for producers or a sellers to market their products.2 WANTS:- Needs is state of felt deprivation for human. Culture and individual personality. It described in terms of objectives that will satisfy needs when people are exposed to more products their all desire or want will increase. It a second phase of demand process or could be said final phase 3. DEMAND:- Human wants that are backed by butting power at a particular time for a particular product is call demand for a product increase or rises only when it is capable price . 4.PRODUCT:- Any things that can be offered to the market for attention acquisition. Use or consumption may satisfy a needs or wants. It includes physical objective, service, persons, places, organization and ides. Only if a product is available in Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 24
  25. 25. the market it demand would be created. Definite product also could other entities such as places. Experiences, persons, organization, information and ides. 5.SERVICES:- Any activity or benefit that a one party cans other to another that in is essentially intangible & doesn’t result in the ownership of any thing. 6.VALUE:- The difference between the value of customer gain from owning & product & the cost of obtaining the product. 7.SATISFACTION:- The extent to which a product’s performed matches a buyer expectation if the product 8. TOTAL QUALITY MANAGEMENT That perfection as predefined by the TQM is doesn’t highest quality he gave. 1. PRODUCTION CONCEPT:-The philosophy of customers will favor production that will available andhighly affordable that management should therefore focus on improvingand distributions efficiency.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 25
  26. 26. 2. PRODUCT CONCEPT:-The idea that customer will favor that offer the most quality, performancefeature & that can be organization should there devote its energy tomaking continuous product improving. A detail version of new productidea starts in meaningful consumer terms. 3. SELLING CONCEPT:-The idea the consumer will not buy enough of the organization productunless the organization undertakes the large scale and promotion efforts.Factors Existing Selling ProfitProduct promotion through sales The idea that the organization should determines the needs, wants,and interest of target market & delivery the desire satisfaction moreeffectively & efficiently then do competition in a very that maintain orimproves that consumers and societies well being. 3. PRODUCT PROFILE Types of product1 ELECTRIC HOIST BLOCKMORRIS’ Rope Master Electric Hoists are designed as perrequirements of IS: 3938 forheavy duty operations and repetitive use under most severeoperating conditions.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 26
  27. 27. FRAME:Made from MS Rolled Steel Plates.ROPE DRUM:Made from seamless steel pipe with spiral grooves on workingsurface.ROPE GUIDE:Made from Cast Iron – FG 200/220 to IS: 210, ensures smoothwinding of wire rope.WIRE ROPE:As per IS: 2266 of reputed make, suitable construction and withample factor of safety.HOOK:Made of forged steel as per IS: 3815, supported on thrustbearing.HOIST GEAR BOXBEARINGSHOIST LIMIT SWITCH:PENDANT PUSH BUTTON:Provided with control voltage of 24V as standard.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 27
  28. 28. TROLLEY ADJUSTMENT:Side plates can be easily adjusted for different beam sizes by re-locating the spacers.HOIST MOUNTINGS:Hoist can be supplied with fixed suspension bracket / push-pull trolley(up to 2Te capacity) geared trolley / power trolley.CONTROL PANEL:Provided with HRC Fuses, Overload Relays & Contactors.2. CHAIN PULLEY BLOCKS (Brad)‘BRAD’Balanced Spur Gear Hand Chain Hoists are offered in capacities inthe range upto 10 ton.FRAME:Made from MS Rolled Steel Plates. A detachable cover totally enclosesthe gears.CHAINS:Load chains are of Alloy Steel – Grade 80 to International standards.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 28
  29. 29. HOOKS:Forged alloy steel hook rotates on balls housed in top / bottom blockassembly.GEARS:Heat-treated alloy steel pinions and case hardened spur wheels.LOAD WHEEL :Made from Spheroidal Graphite Iron.BEARINGS:Load spur wheel mounted on Needle Roller Bearings.BRAKE:The brake is of automatic screw and discs type.CHAIN GUIDES :Steel chain guide roller providedHAND CHAIN WHEEL :Pockets accurately cast to receive calibrated hand chain. Hand chainwheel cover prevents chain from snagging and fouling.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 29
  30. 30. LUBRICATION:Totally enclosed gear case is packed with sufficient grease.EACH CHAIN PULLEY BLOCK IS SUBJECTED TO 50%OVERLOAD.3. ELECTRIC CHAIN HOISTS‘MORRIS Electric Chain Hoists are offered in in the rangefrom 0.5 Tonne to 5 Tonne. Hook suspension is available for allcapacities and all hook suspension hoists can be hung intoMorris push pull trolleys or hand geared Travelling Trolleys orElectric Trolleys.FRAME:Made from MS Rolled Steel Plates.CHAINS:Load chains are of Alloy Steel – Grade 80 to IS: 6216. For 0.5Te is of Higher Tensile Steel – Grade 40 to IS: 3109 (Part II).HOOKS:Forged hook as per IS: 8610GEARS:Special alloy steel case hardened gears (spur & helical type) areenclosed in dust proof gear box.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 30
  31. 31. LOADWHEEL :Made from Malleable Iron / Spheroidal Graphite Iron.MOTOR: :Conical rotor motor with built in brake is used up to 2Tecapacity. Above 2Te, hoist duty squirrel cage motor with ACEMdisc brake is used.CHAINGUIDES :Steel chain guide roller providedHOIST LIMIT SWITCH :Limit switch provided for both over hoisting & over lowering.PENDANT PUSH BUTTON :Provided with control voltage of 24V as standard.CERTIFICATION :One year guarantee from the date of installation (or) 18 monthsfrom the date of supply, whichever is earlier.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 31
  32. 32. 4. PORTABLE JIB CRANEThis handy floor crane is a valued help in machine shops,workshops, ware houses and garages. It enables a man to domany jobs of lifting, lowering, tilting, holding or moving, whichotherwise would need the services of two or more operatives.The crane is light as the main members are tubular inconstruction. It runs easily on ball bearing wheels and thesteering equals that of a good floor truck. When the steeringhandle is released, it locks automatically and thus prevents thecrane from moving while lifting is in progress.The highly efficient hoisting gear has machine cut gears and anautomatic brake capable of sustaining the load at any pointwhile offering scarcely perceptible resistance of lowering.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 32
  33. 33. 5. PALLET TRUCKSMake light work of your material movement with Brad Hydraulic PalletTrucks.‘BRAD Hydraulic Pallet Trucks have excellent maneuverability,rolls easily on sealed ball bearings, in all wheels speciallyengineered for severe conditions of dirt and dust.Hydraulic ram hard chrome plated to reduce wear and corrosion.Light weight control handle with spring back action forpumping and steering.Unloading by lifting handle slowly so that hydraulic jack canlower.Top and bottom steering bearings share the load to ensure easysteering wheel.Bye pass valve returns oil to tank when maximum height isobtained thereby protecting both the truck and operatorFast effortless lifting.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 33
  34. 34. All assemblies electrically jig welded for accurately positioning,alignment, stability a nd easy replacement.6. CHAIN PULLEY BLOCKS (RS Series)‘MORRIS’ RS Series Balanced Spur Gear Hand Chain Hoists areoffered in ten capacities in the range from 0.5 Tone to 20 Tone.Hook suspension is available for all capacities and all hooksuspension hoists can be hung into Morris push or hand gearedTraveling Trolleys. Built-in or close-lift units built into handgeared trolleys are offered from 1 to 20 Tone capacities. Usehook suspension hoist with trolley for 20 Tone capacity.FRAME:Made from MS Rolled Steel Plates. A detachable cover totallyencloses the gears.CHAINS:Load chains are of Alloy Steel – Grade 80 to IS: 6216. For 0.5Te is of Higher Tensile Steel – Grade 40 to IS: 3109 (Part II).HOOKS:Forged hook as per IS: 8610GEARS:Heat-treated alloy steel pinions and case hardened spur wheels.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 34
  35. 35. LOADWHEEL :Made from Spheroid Graphite Iron.BEARINGS:Load spur wheel mounted on Ball Bearings.BRAKE:The brake is of automatic screw and discs type.CHAINGUIDES :Steel chain guide roller providedHANDCHAINWHEEL :Made from Cast Iron – FG 200/220 to IS: 210.SPARES:Easy inter-changeable spare available ex-stock.LUBRICATION:Totally enclosed gear case is packed with sufficient grease.CERTIFICATION:One year guarantee from the date of installation (or) 18 monthsfrom the date of supply, whichever is earlier.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 35
  36. 36. EACH CHAIN PULLEY BLOCK IS SUBJECTED TO 50%OVERLOAD.7. TRAVELLING TROLLEYS‘MORRIS’ Travelling Trolleys have low headroom and aredesigned& manufactured for efficient transportation of loadsFRAME:Made from MS Rolled Steel Plates.TROLLEYADJUSTMENT:Side plates can be easily adjusted for different beam sizes by re-locating the spacers.WHEELS:Made from Cast Iron – FG 200/220 to IS: 210. Deep & wideflanges prevent the wheels from climbing the track. Each wheelis mounted on two anti-friction ball bearings for smooth, easyrolling and better stability.OTHERFEATURES:Trolleys can negotiate small radius of curvature & this featuremakes it possible to install trolley for efficient transportation ofloads in areas of limited space.CERTIFICATION:One year guarantee from the date of installation (or) 18 monthsfrom the date of supply, whichever is earlier.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 36
  37. 37. EACH CHAIN PULLEY BLOCK IS SUBJECTED TO 50%OVERLOAD.‘MORRIS ES Series Balanced Spur Gear Hand Chain Hoists areoffered in capacities in the range from 0.5 Tonne to 10 Tonne.Built-in or close-lift units built into hand geared trolleys areoffered from 1 to 10 Tonne capacities.FRAME:Made from MS Rolled Steel Plates, used to fabricate frame. Adetachable cover totally encloses the gears.CHAINS:Load chains is of Alloy Steel – Grade 80 to IS: 6216 for 7.5Te &10Te capacity. For 0.5Te to 5.0Te capacity is of Higher TensileSteel – Grade 40 to IS: 3109 (Part II).HOOKS:Forged hook as per IS: 8610GEARS:Heat-treated alloy steel pinions and case hardened spur wheels.LOADWHEEL :Made from Spheroidal Graphite Iron.BEARINGS:Load spur wheel mounted on bearings of non-ferrous material.BRAKE:The brake is of automatic screw and discs type.CHAINGUIDES:Steel chain guide roller providedBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 37
  38. 38. HANDCHAINWHEEL:Made from Cast Iron – FG 200/220 to IS: 210.SPARES:Easy inter-changeable spare available ex-stock.LUBRICATION:Totally enclosed gear case is packed with sufficient grease.CERTIFICATION : One year guarantee from the date ofinstallation (or) 18 months from the date of supply, whichever isearlier.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 38
  39. 39. 4. COMPETITORS COMPANY NAME SYMBOLAPS - Star Industries Ltd. APSSTChandni Textiles Engineering CHATEXIndustries Ltd.Indian Card Clothing Company Ltd. INDICALakshmi Automatic Loom Works Ltd. LAKSAULakshmi Machine Works Ltd. LAKMACS M Energy Teknik & Electronics Ltd. SMENETSchlafhorst Engineering (India) Ltd. SCHENGStovec Industries Ltd. STOVINVeejay Lakshmi Engineering Works VEELAKLtd. 5. MARKETING ENVIRONMENT Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 39
  40. 40. The concept of marketing finally brings as full circle tothEc ncept of marketing. Marketing means managing formarkets to bring about exchanges for the purpose of satisfyinghuman wants. This we return to our definition and groups obtainabout they need and what by creating and exchanging productsand value with other the follow will show is the marketingenvironment of an industry.Marketing environment chart Company S Marketer U End P Marketing User P Inter- Market L Mediaries Competitors Environment 6. MARKETING FUNCTIONBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 40
  41. 41. Distribution channel Distribution means in the company which is selling product by theperson, Retailor and sales person, it’s called distribution. So thatdistribution is important for the company. DISTRIBUTION CHART PRODUCER AGENT WHOLE SELLER RETAILER CONSUMEROur operations and engineering partnerships can be summed up in thefollowing areas • Manufacture of Material Handling Equipments, Specialized Components. • Engineering Construction for Overseas Partners. • Engineering Solutions in indigenization of Aviation Support Equipments and Services. 7. SALES REPRESANTATIVE:  CHANDIGARH  JODHPURBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 41
  42. 42.  JAIPUR  KANPUR  LACKNOW  INDORE  NAGPUR  HYDARABAD  COCHIN  BANGLORE 8 .Advertisement BRADY AND MORRIS success lies in its excellentadvertising in the market. In the beginning was BRADY ANDMORRIS nothing that much important on advertisement butafter sometime it understand that it was to enter in the Indianmarket. It would advertisement its product largely in the marketso it standard advertisement its product in different media. ABRADY AND MORRIS PRODUCT was providing customizedmaterial handling and integrated Engineering Solutions,maintaining high standards of quality with safety consciousMaterial Handling Equipments 9. Sales promotion activity For BRADY AND MORRIS promoting its product in themarket is very important sales promotion consist of long termincentives to encourage purchase or sales of a product serviceBRADY AND MORRIS advertisement after dealer reason tobuy a product or service sales promotion activities of it makeconsumer but it now. 10. Geographic segmentation Under this variable BRADY AND MORRIS has dividedmarket in to different geographic unit such as states, cities,international level etc.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 42
  43. 43. 12. Theory of market research & demand forecasting Research process is entire market research activity beginning from marketing problem identification to making a decisions. There are five important steps. 1.Define marketing problem & research objective Company should recognized marketing problem first & convert it in to marketing research problem by identifying requirement of information for decision making. Company should take utmost care while defining market problem because , a wrong definition may lead to a research which may not be useful company should be clear about the objectives as well as for ex. Foiling are the may be the research objectivee for a company planning to open a restora in ahmedabad city. 2. Developing the research plan:- Developing the research plan require five types of decision. a)decision about data sources b)Reserch approach c)Research instrument d)Sampling plan e)Contact methods3. Collect the information With advancement of technology it is easy to collect data.4. Analyze informationBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 43
  44. 44. This steps involucels extracting findings from collecteddata researcher tabulate the data and develops frequencydistribution and will applied statistical technique and decisionmodel to discover addition finding.5. Present the findings Present the findings to relevant person in a report researchshould present major finding relevant decision.THEORY OF DEMANDFORCASTING Demand means desire of the product backed by willingnessand ability to pay when a company finds an attractive market, itmust estimate market current size and future potential carefullyto develop effective, companies must be good at both measuringcurrent market demand and forecasting future demand. Thecompany can lose a lot of profit by overestimating orunderestimating the market.A Measuring current market demandTotal market demand: It is total volume of a product or service that wouldbe bought by a define consumer group in a defined geographicarea in defined time period in a defined marketing environmentunder a defined level and mix of industry marketing effort. 13 .MARKET SEGMENTATION In order to better manage the marketing effort and tosatisfy the needs and wants of customers, many firms placeBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 44
  45. 45. consumers into groups, a process called market segmentation. Inthis process, potential customers are categorized based ondifferent needs, characteristics, or behaviors. Market segmentsare evaluated as to their attractiveness or potential for generatingrevenue for the firm. Four factors are generally reviewed todetermine the potential of a particular market segment. Effectivesegments are measurable, accessible, substantial, and actionable.Measurability is the degree to which a market segments sizeand purchasing power can be measured. Accessibility refers tothe degree to which a market segment can be reached andserved. Substantiality refers to the size of the segment in term ofprofitability for the firm. Action ability refers to the degree towhich a firm can design or develop a product to serve aparticular market segment. Consumer characteristics are used to segment marketsinto workable groups. Common characteristics used forconsumer categorizations include demographic, geographic,psychographic, and behavioral segmentation. Demographicsegmentation categorizes consumers based on suchcharacteristics as age, gender, income level, and occupation. It isone of the most popular methods of segmenting potentialcustomers because it makes it relatively easy to identifypotential customers. Categorizing consumers according to theirlocations is called geographic segmentation. Consumers can besegmented geographically according to the nations, states,regions, cities, or neighborhoods in which they live, shop,and/or work. Psychographic segmentation uses consumersactivities, interests, and opinions to sort them into groups. Social class, lifestyle, or personality characteristics arepsychographic variables used to categorize consumers intodifferent groups. In behavioral segmentation, marketers divideconsumers into groups based on their knowledge, attitudes, uses,or responses to a product. Once the potential market has been segmented, firmsneed to station their products relative to similar products ofother producers, a process called product positioning. MarketBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 45
  46. 46. positioning is the process of arranging a product so as to engagethe minds of target consumers. Firm managers position theirproducts in such a way as to distinguish it from those ofcompetitors in order to gain a competitive advantage in themarketplace. The position of a product in the marketplace mustbe clear, distinctive, and desirable relative to those of itscompetitors in order for it to be effective. 14 .ADVERTISEMENTMEANING OF ADVERTISING1) Advertisement is also called direct communication with customers.2) According to prof. Philip Kotler : “advertising is the paid of nonpersonal presentation and promotion of ides, goods or services any anidentified sponsor.3) Advertising management emphasis on the analysis, planning controland decision making: activities of the advertiser.OBJ1ECTIVES OF ADVERTISING1) Advertising objective means specific communication, task to beachieved with, a specific target audience a specific period of time.2) The following are the objectives of advertising according to prof.Philip Kotler 1) Infrom 2) Persuade 3) Remind 4) Compare 15.TARGETING Once a segment has been identified, a firm must ascertain whether the segment is beneficial for them to service. The DAMP acronym (meaning Discernable, Accessible, Measurable and Profitable) are used as criteria to gauge the viability of a target market. DAMP is explained in further detail below:Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 46
  47. 47. • Discernable :- how a segment can be differentiated from other segments. • Accessible :- how a segment can be accessed via Marketing Communications produced by a firm • Measurable :- can the segment be quantified and its size determined? • Profitable :- can a sufficient return on investment be attained from a segments servicing? The next step in the targeting process is the level of differentiation involved in a segment serving. Three modes of differentiation exist, which are commonly applied by firms. These are: • Undifferentiated :- where a company produces a like product for all of a market segment • Differentiated :- in which a firm produced slight modifications of a product within a segment • Niche :- in which an organisation forges a product to satisfy a specialised target market 15. PACKAGING FORMS OF PACKAGING : • Packaging for double-use. • Combination packaging –two or more product packaged in the same container • Packaging for immediate consumption-to be thrown away after useBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 47
  48. 48. • Speciality packaging –emphasizes the elegant character of the product • Kaleidoscopic packaging-packaging changes continually to reflect a series or particular theme • Packaging for resale-packed, in to appropriate quantities, for the retailer or wholesaler. 16. INTERNATIONAL MARKETING & EXPORTING INTERNATIONAL MARKETING MEANS At its simplest level, international marketing involves the firm in making one or two marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe. International marketing refers to marketing carried out by companies overseas or across national borderlines. This strategy uses an extension of the techniques used in the home country of the firm. Introduction to international marketing.internatonal marketing is simply the application of marketing principles to more than one country. However, there is crossover between what is commonly expressed as international marketing and global marketing, which is similar term. The intersection is the result of the process of internationalization. Many American and European authors see international marketing as a simple extension of exporting whereby the marketing mix is simply adapted in some way to take in to account differences inBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 48
  49. 49. consumer and segments. It then follows that global marketing takes a more standardized approach to world markets and segments. So let’s take a look at some generally accepted definations. EXPORTING: The company capture the Indian market by starting their branches in across the india. They are export engineering goods in outside of india in some country like Bangladesh, Nepal, sri lanka ect. 17. RESEARCH & DEVELOPMENT BENEFITS DERIVED AS A RESULT OF R & D: Improved production efficiency, with consistency in qualities products & better product mix. RESEARCH ACTIVITY: As the part of research, company can fill up the questionner through customer for survey and research. Questionner paper is approximately 3 or 4 pages. SPECIFIC AREAS IN WHICH R & D IS CARRIED OUT: Introduction of seasonal collections for categories high end export market.Developed new dying styles byBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 49
  50. 50. bottoming and topping with different dyestuffs.Equipped the laboratories with latest facilities. 18. SOCIAL ACTIVITY & AWARDED AS a part social activity the organization providing butter milk or mineral water to the people whom are walk on the road for the purpose of “PADYATRA” and passed from the area of company. BRADY & MORRIS ENGINEERING LTD won the Award of None pollution company by provided GIDC. [D]Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 50
  51. 51. HUMAN RESOURCES MANAGEMENT1. INTRODUCTION OF HUMAN RESORCE DEPARTMENT Human resources are the central and most important ofany organization, because no work can be done in theorganization without human resources. The objective of theBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 51
  52. 52. organization is achieved more effectively and properly with thehelp of personnel. So to manage human resources effectively and utilizethem maximum personal management has came into existence.It is human resources which enables other resources effectivelyin the achieve- ment of goals personal management is themanagement of peoples. “Human resources management is the managementfunction that helps manager for rearuitment, selection, traniningand development etc.” In Brady & morris Ltd, around 125 employees areworking, they have to work for 12 hours of 365 days, most ofthe employees from local areas. 2. HUMAN RESOURCE PLANNING “Human resources planning is a process of the estimationof the number and the type of people needed during the comingperiod.”Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 52
  53. 53. Human resource planning is under stood as the processof for casting an organization’s future demanded for, and supplyof the right type of people in the right number. In Brady & morris Ltd, they first determine the needfor the personnel which are required. They deiced what personalwhich type of, of which qualification personal are required onthe basic of human resource planning. They ask there executive,general manager for the new need of personnel. 3. RECURUITMENT & SELECTION “Recruitment is understood as the process of searching forprospective employee and stimulation them to apply for the jobin the organization.”There are different sources of recruit ment.There are mainly two sources of recruitment (1) External (2)Internal sources. The main sources recruitment is that they uses the help ofconsultancies of job seekers. They give advertisement in thenewspaper. “Selection is process of differentiating betweenapplicants in order to identify those with a greater like hood ofsuccess in a job” In Brady & morris Ltd, They select the employeesthrough different test, interview. They select employee on thebasic of there competency, capability and experience. 4. PROMOTIONS “Promotion means not only to promote the employee tothe higher job but also increase in their work, responsibilities,prestige, and position.”Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 53
  54. 54. The main purpose of promotion is to motivate employeesand to attract and retain the services of qualified and competentpeople promotions is also required to recognize and rewardedthe efficiency of an employee. In Brady & morris Ltd, they give promotion on thebasis of their or employees experience, work capabilities,loyalty, work efficiency. If the employee or a supervisorworking for last 10 years very efficiently then they give thempromotion they also increase their responsibility and work. For the purpose of promotion the firm arrange manfestival and ceremony in the organization so, worker aremotivated and give them bonus in Diwali or another festival. 5. TIME KEEPING SYSTEM In the company there are three shifts, (i) 07:00 A.M To 03:30 P.M (ii) 03:30 P.M To 11:00 P.M (iii) 11:00 P.M To 07:00 A.M [E]Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 54
  55. 55. CONCULSION I am very much thankful to Brady & morris Ltd Company for courtly extended to me for getting information from various departments ex:- production, personnel,& Finance etc. The main purpose of this project is to develop among student practical experience of industrial activity, which may not be gained by only through books. I am any can thankful to the entire department managers. Company very beneficial for the consumers. & also there is good combination between all the departments of the Company. & I found by my research that the Company’s all over the Financial condition is wealthy.Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 55
  56. 56. [F] BIBLIOGRAPHYBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 56
  57. 57.  Guidance from: - Prof. D.K.SHAH Website: - http://www.bradymorris.in/  References: - Philip kotler (marketing management) I am very much thank full to all the above for pursuing me marketing information and for helping in preparation of marketing project report on Brady & morris engg. co. ltd. Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 57
  58. 58. THANK YOUBhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 58

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