"Online doctor discovery and reviews" by Keith Pascal (TopTierMD) Chicago Health 2.0

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  • "Online doctor discovery and reviews" by Keith Pascal (TopTierMD) Chicago Health 2.0

    1. 1. Health 2.0 TopTierMD Prepared By: Keith Pascal, Co-Founder Keith@TopT ierMD.Com 847.778.5355 May 26, 2010 TopTierMD
    2. 2. who are we? TopTierMD HEALTHCARE INFORMATION START-UP EXPERT ADVICE AND INSIGHTS FROM THE BEST DOCTORS AS DETERMINED BY THEIR PEERS LAUNCHED 2009. PROFITABLE. GROWING. FOUNDERS: KEITH PASCAL & DAVID PRESKILL TopTierMD
    3. 3. Consumer Demand “everybody’s doing it”…. A RECENT PEW INTERNET STUDY the breadth of the market and the pace at which it’s growing: Over 80% of American adults with Internet access go online for health information 47% of internet users have looked online for information on a doctor 24% of these “e-patients” have consulted rankings or reviews online of doctors or other providers. 60% say the information found online affected a decision about how to treat an illness or condition 53% say it led them to ask a doctor new questions, or to get a second opinion from another doctor. 38% say it affected a decision about whether to see a doctor. IF YOU’RE A DOCTOR, IT’S GOOD TO KNOW THAT INTERNET USERS ARE MOTIVATED 55% of consumers are seeking information about a certain medical treatment or procedure. 85% plan to visit a doctor or hospital within a month DOCTORS HIGHLY COVET THEM NYTimes data cites that of Internet seekers viewing doctor profiles: 78% between 25-64 years of age Above average income and highly educated TopTierMD 3
    4. 4. Consumer Need ...yet there are no available measuring sticks for determining excellence NO CREDIBLE RESOURCES AVAILABLE FOR DETERMINING THE BEST DOCTORS No hall of fame. No academy awards LACK OF TRANSPARENCY ON PERFORMANCE AVAILABLE RESOURCES OFFER LITTLE VALUE IN DOCTOR SELECTION Yelp.com Healthgrades.com Vitals.com DEARTH OF QUALIFIED “EXPERT” INFORMATION Internet is a mile wide and an inch deep….Yet consumers can still drown in it. TopTierMD
    5. 5. Lack of Transparency consumers don’t yet understand of “good” vs. “best” FERTILITY SUCCESS RATES (IVF) IN TREATABLE COLON CANCER - TEN YR ILLINOIS FOR WOMEN <30 SURVIVAL RATES 56% at best clinics. 10% at worst clinics 63% percent for the best surgeons. 20% for the worst. RECURRENCE AFTER HERNIA SURGERY 1 in 10 for worst performers. 1 in 20 for average performers. RISK ADJUSTED DEATH RATES FOR 1 in 500 for best performers HEART BYPASS PATIENTS IN NYC vary from five per cent to under one per cent LIFE EXPECTANCY WITH CYSTIC FIBROSIS National average is 33 years. At the best centers it’s 47 years. Hospital brands still hold weight today despite the onset of “free agency” TopTierMD
    6. 6. what is available today? TopTierMD
    7. 7. For Consumers available internet content is of limited use and reliability DOCTOR BACKGROUND REPORTS ARE OF LIMITED VALUE Aggregated data. Doctor CV’s. No Performance Information Examples: Healthgrades.com PHYSICIAN RATING SITES OFFER LITTLE INSIGHT INTO DOCTOR SKILLS IN EVENT OF A SERIOUS NEED Patients unqualified to assess doctor skills. Nice if you want to know about their “service”. Studies show relatively low usage Examples: Healthgrades.com, Vitals.com, UCompareHealthCare.com HOSPITAL WEBSITES ARE BROCHURE-WARE Exercises in branding. Offers limited insights Examples: U of C, Northwestern, Mayo Clinic, Harvard Medical NO “FILTERS” AVAILABLE IN A GOOGLE SEARCH No brand leaders or SEO leaders (except in case of consumer oriented procedures) COMMUNITY SITES ARE ONE EXCEPTION TopTierMD
    8. 8. Healthgrades.com Find a Doctor Licensed News Products Other Licensed Content Others: Vitals.com, Yelp, Angie’s List TopTierMD
    9. 9. Castle Connolly Names “Top” Doctors Partners with Publishers Sells Advertising TopTierMD
    10. 10. TopTierMD Find a Doctor Original News Stories That Feature Experts Others: Checkbook.org TopTierMD
    11. 11. Patients Like Me Community Others with similar issues Gathering / Sharing meaningful data Others: The Bump TopTierMD
    12. 12. What is available today? we believe that only way to identify the best doctors is by gaining unbiased insight from other doctors “best” doctor Community Patient Rating Content Sites Peer Review directories Sites Healthgrades, Vitals, Castle Connolly WebMD PatientsLikeMe TopTierMD, Ucomparehealthcare (aka Top Doctors); EverydayHealth Thebump Checkbook.org Angie’s List Doctor Directory ✓ . Doctor Selection ✓ . Expert Content ✓ . Reference / News ✓ . ✓ . ✓ . • Strong user • Transparent • Thorough connection and Selection; • Depth of Content trust Collection of Credibility; • Marketing Strength Doctors Relationships • Strong Website • Exchange of • Doctor Support Traffic information • Hospital Support • Loyalty • Hospital Support • Limited Value • Selection Beyond “Who” Process Lacks • Not necessarily a “What” “Where” Transparency • Content Lacks • Labor and time Weakness Authority strong selection intensive to scale tool • Poor Support • Poor Credibility from Doctors w/ Doctors TopTierMD
    13. 13. the opportunity Credible Vetting of Doctors and Content Castle Connolly Checkbook.Org Weak SEM Strong SEM Major Brand Hospitals HealthGrades.Com Private Vitals.Com Practitioners Weak Vetting of Doctors TopTierMD 13

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