“Identify return on investment of parlor operators in Vadodara city” Undertaken At BARODA DISTRICT CO-OPEATIVE MILK PRODUCERS UNION LTD. A PROJECT REPORT Under the guidance of Mr. Ashok Jagani Submitted By Nishit Patanvadia (Registration no: 521047473) In partial fulfillment of the requirement For the award of the degree Of MBA Marketing 3rd sem Dec 2011 – Jan 2012
PREFACE As MBA (Master of Business Administration) students our aim should not be only tolearn theoretical concepts in the classroom, but it becomes more important as how we applythose concepts in practices. At present the world is running very fast. We are coming across many modern theoriesand implementation of machineries, to start new business. We must have the knowledge oftheories and practical, through it, the student can able know about how to apply their mind in thereal business world. This program of industrial summer training is to create awareness about the industrialenvironment amongst the students. Such training also plays vital role in MBA programme. The importance of training and project preparation has been widely accepted in theeducation institutions. Thus knowing the importance of such practical training, our college isproviding six weeks training programme. “Baroda District Co-Operative Milk Producers Union ltd” gave me the goldenopportunity to carry out my training programme in such a great organization. I have prepared thedetail report regarding the “Consumer Preference and Brand Recall ability of Baroda Dairy‟sProducts in Baroda city”. I have tried my best to collect all necessary information relating to theproject work.
ACKNOWLEDGEMENT As I have described in preface that industrial training is not only the educationalprogrammer but also a great experience of industrial environment. During the training I becomefamiliar with the environment of the industry & it was really a great experience of my life. First I would like to express my sincere thanks to our HOD Mr Neeraj Nanda Anduniversity for giving me a chance to look at the practical side of management. And I would alsolike to thank our respected Guide Mr. Ashok Jagani for provide me all necessary guidancerequire for training.Thanking you,
DECLARATIONI, NISHIT PATANVADIA, hereby declare that the report on “Summer Training” entitled “TOKNOW THE RETURN ON INVESTMENT OF BARODA DAIRYS PARLOUSOPERATORS IN BARODA CITY” is a result of my own work and my indebtedness to otherwork publications. Correction if any, will be duly acknowledged.Place: BARODADate: 5th jan,2012 NISHIT PATANVADIA
EXECUTIVE SUMMARY The report consists of the details on Baroda District Co-operative Milk Producers UnionLtd. It is a co-operative society. The main aim of it is the welfare of the society by providingquality milk to its consumers at an affordable price. It has various functional departments such as the Production, Human Resource, Finance,Marketing, Purchase and Stores, Quality Assurance, Dispatch and Logistics. A detail study of allthese departments have been made so as to get a clear view of the working of each of them. In addition to it a market research on the „Return on investment of Baroda Dairy‟s Parloroperators has been done in Baroda city. This survey is useful for the company to know the statusof parlors operators profit in Baroda city. This will enable the company to take appropriatedecision as needed to increase as well as to retain its customers in the market. The survey hasbeen analyzed by presenting it in the form of graphs and tables and based on it; theinterpretations have been made for the same. The results and findings have also been made forthe organization to help management in their decisions. Lastly, the recommendations have alsobeen made for the organization.
INDEXSR TITLE PAGENO. NO.1 HISTORY OF BARODA DAIRY2 PROFILE OF BARODA DAIRY3 GENERAL INFORMATION4 MARKETING DEPARMENT5 PROJECT ON ROI PARLOR OPERATORS6 RESEARCH METHADOLOGY7 DATA ANALYSIS8 STRATEGIES9 SWOT ANALYSIS10 CONCLUSION
PROFIT up to 50% up to 30% up to 15% low 15%Parlors operator profit marginBaroda dairy sugam parlors operator profit out of 25 operators36% operator get up to 50% profit24% operator get up to 30% profit28% operator gets up to 15% profit12% operator gets below 15% profit