Start a business with business model canvas (short4slideshare)
start.a.business business.model.canvasPanji PrabowoSat.Sep,29th 2012 @ Techno Entrepreneur Club ITB
1’55’’ video“What is an Entrepreneur”http://www.youtube.com/watch?v=lZKhZmvJuZY
What is Start-Up “an organization dedicated to creating something new under conditions of extreme uncertainty”- Eric Reis- “Lean Start-up”start.a.company-business.model.canvas @panjiprabowo
Would you compete for food and land on his terms? Would you fight awar on these terms?New comers against facebook!! New company against indomie??
The right business model can tip the balance of success… …it will diversify the risk associated with the infinite ROI problem …it will help you navigate around 500lb gorillasstart.a.company-business.model.canvas @panjiprabowo
2’03’’ video“Create the Future You Imagine”http://www.youtube.com/watch?v=5SDMwvFr5Gk
In Indonesia (simple way) : A business model describes the rationale of how we gets Money start.a.company-business.model.canvas @panjiprabowo
Traditional Start-Up Model Pre-Start Post- Start Valley of Death- See Get Idea Develop a Source Funding/ Launch if anyone will buy Validation business plan Resources Business my product. Have an Idea Get Set-Up Guidelinesstart.a.company-business.model.canvas @panjiprabowo
New Start-up Model Attempts to Premature Scale is the No 1 reason that ambitious business start-ups fail.- Source Start-up Genome.start.a.company-business.model.canvas @panjiprabowo
Whose the Customer?start.a.company-business.model.canvas @panjiprabowo
Do you know your customer? The Problem Solution? • Do you know what their problem is? • How important is it to the customer ? • Why is it not being solved? • Why are present solutions inadequate? • Why now? – when does the problem become in need of a solution?start.a.company-business.model.canvas @panjiprabowo
Value Proposition- The hypothesis • I intend to offer (sesuatu) to a (siapa) so that they will be able to (keuntungan buat mereka).start.a.company-business.model.canvas @panjiprabowo
“In life a hypothesis that somethingis superior to something else cannotbe scientifically proven but it can be demonstrated” Robert Hughes.
The competition- your customers perspective? • Incredible Ignorance • Dr Do nothing • Mr Do it myself • Superman ( What’s their kryptonite) • Boy in costume Who are you competing against for your customers attention?start.a.company-business.model.canvas @panjiprabowo
Minimum Viable Product-MVP 1. Hypothesis- “Product- Customer Fit”- Customers will buy my product idea because…..? 2. Evidence- What can I do to disprove/ prove my hypothesis? 3. MVP- A product that will test the hypothesis with customersstart.a.company-business.model.canvas @panjiprabowo
Whose your “first” customer Customer- A person with a Segment – A group of customers problem you can solve? that you can… • Reach • Convince to “test & trail” your MVP • Be you co-developers • Be your Evangelizers - Lead on to more custom/ new customers.start.a.company-business.model.canvas @panjiprabowo
Customer Relations- Where there is Love there is growth? Love = Growth • Viral- Customers love you so they get at least one other person to use/ buy i.e. Facebook, • Customer Acquisition- You pay to market your product and the profit from the customers you gain is greater than the marketing costs??? (N.B. Margins often need to be high) • Stickiness- Customers “love” you so they keeping coming back for more e.g. Apple- McDonalds.