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Digitizing Your Parking Operations: Dispelling the Myths

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The mobility industry is experiencing a major digital shift. Learn about five of the most common misconceptions about digitizing parking operations.

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Digitizing Your Parking Operations: Dispelling the Myths

  1. 1. 1 DIGITIZING YOUR PARKING OPERATIONS Dispelling the Top 5 Myths
  2. 2. 2 2 Parking operators are upgrading their operations with digital solutions, creating a major shift in the mobility industry. As with any large-scale change, many aspects of this technology shift are misunderstood and it’s increasingly important that decision makers have the right information. The following slides outline five of the most common misconceptions about digitizing parking operations.
  3. 3. CONFIDENTIAL & PROPRIETARY. All rights reserved.passportinc.com Implementing new software is more difficult and time consuming than it’s worth Selecting the cheapest vendor is the best choice It would be too expensive to transition to software Parkers don’t need or want a new system The only way to begin this transition is through a lengthy and detailed procurement process MYTH #1 MYTH #2 MYTH #3 MYTH #4 MYTH #5 3
  4. 4. 4 MYTH #1 Implementing new software is more difficult and time consuming than it’s worth Manual processes – such as collection of coins, physical tire chalking, handwriting of parking tickets, and endless waiting and office visits to pick up permits – are quickly being replaced with more efficient software solutions that benefit both the user and the organizations that serve them. With these solutions, many cities have reduced costly hardware, opting for mobile-pay-only parking zones, handheld enforcement devices with digital ticketing, license plate reading software, and more. When it comes to transitioning to these solutions, the right software vendor will have a proven implementation plan in which the operator has minimal responsibilities. This should include vendor-led training of operators and the introduction to support resources, including a contact specifically assigned to your project’s success. Hands down, going mobile was worth it. It’s the way of the world and everyone should do it.” – Lisa Miller, Parking Services Internal Operations and Finance, University of Wisconsin Whitewater
  5. 5. 5 Selecting the cheapest vendor is the best choice For an innovative and effective software solution, cities and operators need the right talent building it. With the right technology partner, you will get smart product managers and engineers so the product is never stale and evolves with your environment. Paying the cheapest price simply cannot guarantee this, and cities are often left with hidden fees for maintenance and updates. Selecting your vendor based on quality rather than price will determine the service you receive both during setup and throughout the entirety of contract. For example, in the City of Spokane, Washington, which sits at a population of about 220,000, Passport experts launched a mobile application in just over two weeks, allowing the city to see an astounding growth of 226% in revenue. Working with the right partner means gaining the knowledge and experience of hundreds of similar cities and having advice from representatives that are experts in what works and what doesn't. MYTH #2
  6. 6. 6 It would be too expensive to transition to software New pay stations can cost up to $10,000 per unit, not including ongoing maintenance fees, manual labor, and upgrade costs. The implementation of a digital solution can help cities and operators save time and resources. We don’t have any plans to purchase anymore pay-and-display machines if we can avoid it. It doesn’t make sense to spend another $10,000 on initial costs alone, especially as app utilization increases.” – Davis Hough, Senior Specialist Assistant to the Parking Commissioner, Buffalo, NY Many cities have adopted license plate recognition technology (LPR) which enables parking officers to make their rounds much faster and issue citations more efficiently. An end-to-end digital enforcement solution also benefits the end-user, allowing them to pay citations online, increasing compliance and payment convenience and speed. With software, improvements can be made remotely and inexpensively – often at no cost at all. MYTH #3
  7. 7. 7 Parkers don’t need or want a new system Smartphones are becoming the one-size-fits-all tool for everything in our lives, so it's no wonder that drivers are quick to use websites and download applications that make moving around cities just as convenient. Software companies provide solutions through the same devices people are already using. This software is increasingly improved for convenience with methods like progressive profiling, where users are required to enter the bare minimum amount of information to pay for parking, permits, or transportation. Many apps will have historical data to allow users to repeat parking sessions with the single click of a button. A number of cities who offer a mobile solution for parking experience high utilization from their parkers and higher revenue. Boston, MA saw a 10% increase in parking revenue after launching its mobile app, ParkBoston. Today, mobile payments account for 40% of the city’s total parking revenue. Toronto processes $1M in parking transactions through its mobile app on a weekly basis – contributing to half of the city’s parking revenue. MYTH #4
  8. 8. 8 The only way to begin this transition is through a lengthy and detailed procurement process Procurement does not have to be a daunting process. For the most successful procurement, operators will use a Request For Proposal (RFP) to lay out their challenges with full transparency and ask for creative solutions. By creating a more open-ended RFP, vendors are able to more freely propose solutions that the operator may not have otherwise considered. That being said, it is important for the operator to go into the process with certain standards and expectations as to the level of service they wish to receive. Under certain circumstances, it is also possible for entities to purchase software products without going through a formal RFP process and there are organizations dedicated to helping cities do just this. For example, the National Cooperative Purchasing Alliance (NCPA), COSTARS, and MAPC enable cities to leverage their procurement resources to obtain purchasing contracts with pre-selected vendors at assured quality and pre-negotiated prices. MYTH #5
  9. 9. 9 To learn more on how you can digitize your parking operations, visit our website.

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