Follow Us! Lessons Learned Using Social Media in PT Programs

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Slides presented at the Combined Sections Meeting in San Diego, CA on Jan 23, 2012.

Do you know Facebook from Foursquare? What are the potential benefits of becoming
LinkedIn? Is Pinterest of interest? Or are you just frustrated that your students 'inappropriately' use Twitter in the classroom or clinic? Social media has been an area of both success and consternation in physical therapy (PT) practice and education. Although the benefits of social media use have been realized from the level of the individual therapist to the national organization, use within PT education programs is still relatively
unexplored. However, there are a growing number of PT education programs in the United States that have been both utilizing and critically examining various social media platforms for teaching, learning, and community/alumni outreach. The purpose of this session is to provide an overview of social media platforms and to describe their potential utility to a PT education program. In this session, attendees will hear from several faculty members who have initiated social media tools to represent their university's PT program. Topics discussed will include (i) the logistics of managing accounts, (ii) examples of content that is shared, (iii) role modeling of digital professionalism to PT students, and (iv) the potential effects of engaging alumni, potential students, and external stakeholders on program branding and student recruitment.

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Follow Us! Lessons Learned Using Social Media in PT Programs

  1. 1. Follow Us!Lessons Learned UsingSocial Media in PT Programs #socialPT
  2. 2. http://vovici.com/wsb.dll/s/449dg52105PLEASE EVALUATE OUR PANEL
  3. 3. 66%of online American adults use socialnetworking sites, according to the2012 Pew Internet Project
  4. 4. bit.ly/csm-followus
  5. 5. Media“an instrument for communication”
  6. 6. Media Inform a tion/ Da ta Send er Rec eiver
  7. 7. Mass Media Rec eiver Inform a tion/ Send er Rec eiver Da ta Rec eiver
  8. 8. Social Media In f a Pa rtic ip a nt at o /D rm n at io io n at m /D or at f In a Pa rtic ip a nt Pa rtic ip a nt Inform a tion/ Da ta
  9. 9. Social Media In f a Stud ent at o /D rm n at io io n at m /D or at f In a Clinic ia n Prog ra m Inform a tion/ Da ta
  10. 10. Follow Us!Lessons Learned UsingSocial Media in PT Programs #socialPT
  11. 11. Mike Chris Tim Todd Pascoe Bise Noteboom Davenport@mpascoe @ptbise @tnoteboom @PacificDPTweet #socialPT
  12. 12. @CUDenverPT @PittPT @RegisDPT @PacificDPTweet #socialPT
  13. 13. Why?
  14. 14. Facebook 1 billion active users as of October 2012 #1 visited webpage in the world (Alexa) 54% of U.S. population have an account
  15. 15. Twitter Founded March 2006 500 million active users as of April 2012 #10 visited webpage in the world (Alexa)
  16. 16. instagram.com/CUDenverPT
  17. 17. pinterest.com/CUDenverPT
  18. 18. scribd.com/CUDenverPT
  19. 19. youtube.com/CUDenverPT
  20. 20. foursquare.com/CUDenverPT
  21. 21. Mike Chris Tim Todd Pascoe Bise Noteboom Davenport@mpascoe @ptbise @tnoteboom @PacificDPTweetbit.ly/csm-followus #socialPT

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