Digital Identity:
 from Silos to
 User-Centric



                    1
Digital identity/Online Identity?




                                2
Digital identity: Definition?
« Digital identity refers to the aspect of digital
  technology that is concerned with the
 ...
Online identity


« An online identity is a social identity that
  network users establish in online
  communities. »
  – ...
Online Identity: all about


• Self-representation
• Interaction




                                 5
Relevance for real people?




                             6
7
8
9
Relevance for real people!

• Young people
  – Part of their identity!
• Professionals
  – reputation management
  – Loss ...
Your experience?
•   MSN?
•   Myspace?
•   Facebook?
•   Blogging?
•   Twitter?
•   Other social networks?
•   OpenID?
   ...
12
Online Identity Issues

• Social network fatigue
• Reputation jacking, disambiguation
• Security (lots of usernames/pswd's...
14
It all hinges on usernames
         and passwords...
• Transactions
  – Yahoo Games
  – Facebook applications
  – Collabor...
Silos and lock-in
• Identity exists within silo's
• Identity = local accounts
• Silo's want our attention/demographics dat...
17
Silos and lock-in (2)

• quot;The Social Graphquot;
• Would-be platforms
  – Facebook: applications via a proxy
  – OpenSo...
19
Silos and lock-in (3)
• Ownership?
• Interoperability?
• quot;Digital Rights Movementsquot;
  – Open Data
  – Distributed ...
Objections to quot;data portabilityquot;
• Do you have the right to export your
  friendlist?
• Closed social networks are...
Efforts to connect the dots



• Only for _public_ data
• when providers allow it
• RSS and/or API


                     ...
Profile Aggregators
• Claimid




                             23
Life Streaming
• Jaiku




                           24
Mybloglog




            25
OpenID Demo: commenting




                          26
OpenID Demo: joining




                       27
OpenID and Identity
•   Prove that you are who you are
•   Trust? (no, everything is self-claimed)
•   blog comments, foru...
OpenID as an quot;account for the
   webquot; (website owner
       perspective)
• 1 username/pswd
• attribute exchange
• ...
OpenID and Access (to your
     content and time)

• pre-approved accounts
• private posts
• whitelisting and xfn




    ...
Multiple identies
•   Dating
•   Professional
•   Hobby
•   Fantasy
•   Be Aware!
    – Pictures!
    – Profile Matching.....
quot;User-centricquot; identity and you
•   Do not try to build the next social network, be part of the existing
    netwo...
Who am I?
•   http://pascal.vanhecke.info
•   http://weblog.vanhecke.info
•   http://links.vanhecke.info
•   http://www.li...
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Digital Identity: From Silos To Usercentric

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Presentation for http://cultuurlab.be/conference/ , FEb 14th.
(Conference on "culture in a networked society")

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Digital Identity: From Silos To Usercentric

  1. 1. Digital Identity: from Silos to User-Centric 1
  2. 2. Digital identity/Online Identity? 2
  3. 3. Digital identity: Definition? « Digital identity refers to the aspect of digital technology that is concerned with the mediation of people's experience of their own identity and the identity of other people and things. Digital identity also has another common usage as the digital representation of a set of claims made by one digital subject about itself or another digital subject. » – Wikipedia 3
  4. 4. Online identity « An online identity is a social identity that network users establish in online communities. » – Wikipedia 4
  5. 5. Online Identity: all about • Self-representation • Interaction 5
  6. 6. Relevance for real people? 6
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. Relevance for real people! • Young people – Part of their identity! • Professionals – reputation management – Loss of context 10
  11. 11. Your experience? • MSN? • Myspace? • Facebook? • Blogging? • Twitter? • Other social networks? • OpenID? 11
  12. 12. 12
  13. 13. Online Identity Issues • Social network fatigue • Reputation jacking, disambiguation • Security (lots of usernames/pswd's) 13
  14. 14. 14
  15. 15. It all hinges on usernames and passwords... • Transactions – Yahoo Games – Facebook applications – Collaboration... • permissions and authorizations – Private posts – Pictures for friends & Family • Access (messaging) 15
  16. 16. Silos and lock-in • Identity exists within silo's • Identity = local accounts • Silo's want our attention/demographics data! – New media: selling audiences to advertisers to the individual level 16
  17. 17. 17
  18. 18. Silos and lock-in (2) • quot;The Social Graphquot; • Would-be platforms – Facebook: applications via a proxy – OpenSocial: embedding widgets and javascript 18
  19. 19. 19
  20. 20. Silos and lock-in (3) • Ownership? • Interoperability? • quot;Digital Rights Movementsquot; – Open Data – Distributed Social networks – DataPortability 20
  21. 21. Objections to quot;data portabilityquot; • Do you have the right to export your friendlist? • Closed social networks are succesfull because they protect and provide that context - relationships do not exist outside context 21
  22. 22. Efforts to connect the dots • Only for _public_ data • when providers allow it • RSS and/or API 22
  23. 23. Profile Aggregators • Claimid 23
  24. 24. Life Streaming • Jaiku 24
  25. 25. Mybloglog 25
  26. 26. OpenID Demo: commenting 26
  27. 27. OpenID Demo: joining 27
  28. 28. OpenID and Identity • Prove that you are who you are • Trust? (no, everything is self-claimed) • blog comments, forums... • Export/reuse your social capital • Typical use cases: – bloggers – second life – ... 28
  29. 29. OpenID as an quot;account for the webquot; (website owner perspective) • 1 username/pswd • attribute exchange • you have millions of accounts already (openid = useraccount for the web) 29
  30. 30. OpenID and Access (to your content and time) • pre-approved accounts • private posts • whitelisting and xfn 30
  31. 31. Multiple identies • Dating • Professional • Hobby • Fantasy • Be Aware! – Pictures! – Profile Matching... – Real names (Facebook!) 31
  32. 32. quot;User-centricquot; identity and you • Do not try to build the next social network, be part of the existing network • UGC: quot;What's in it for mequot; – Quotable – Linkable – Under their control • Offer OpenID as login option – OpenID is now what RSS was 4 years ago – Used by highly active -> highly influential users • Be present in silos to develop your own Real Estate – Low threshold to user feedback – Social Marketing – Content Distribution 32
  33. 33. Who am I? • http://pascal.vanhecke.info • http://weblog.vanhecke.info • http://links.vanhecke.info • http://www.linkedin.com/in/pascalvanhe cke 33

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