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You got clicked - and now?


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Short input to a site clinic on SEOday cologne 2011 about optimizing the online customer lifetime value from the first impression (view) to the cancellation of his account...

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You got clicked - and now?

  1. 1. You got clicked... And now?
  2. 2. 3 Präsentationen zur Wahl Click... KPIs 5 Secrets Was passiert Best And Worst i.e. from Google eigentlich Practice an to make money danach? Beispielen
  3. 3. Agenda1. Introduction2. Secrets to make money3. Conclusion4. Live Review5. Q&A
  4. 4. Setup Basic KPIs Traffic Traffic Traffic Action Action Action Cash
  5. 5. How to increase value Customer Life Cycle Action 1 Action 2 Action 3 Traffic Conversion Retention
  6. 6. Money spent per customer Attraction Conversion Retention
  7. 7. Single source of truth Shit in Tracking Shit out
  8. 8. Segmentation M50ch W39at W18de
  9. 9. BetterGood &
  10. 10. Q & A
  11. 11. Thank you Pascal Fantou @pascalfantou