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20120306 presentatie online betaalcongres 2012 v1.1 finno

This Slideshare presentation is an excerpt of the presentation I gave at the ’Online Betaal Congres’. Do you want to have the entire presentation? Go to www.finno.nl and send me an email.

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20120306 presentatie online betaalcongres 2012 v1.1 finno

  1. 1. [ Mobile:closing the loop between online & offline Pascal Spelier, 6 maart 2012 ]
  2. 2. Wat was het belangrijkstenieuws afgelopen week?
  3. 3. [ finno]
  4. 4. [ finno]
  5. 5. Vroeger…
  6. 6. Nu…
  7. 7. Evolutie van het web Toenemende kennisconnectiviteit Web 1.0 Web 2.0 Web 3.0 Web 4.0 Verzameling van Het sociale web: Het semantische web: allerlei Het symbiotische web: mens en documenten (brochures) gebruikers bekijken niet internettoepassingen worden verbonden machine gaan samen in een op internet alleen content, maar (via API‟s) en geïntegreerd (mash ups). Op symbiose (kunstmatige (pagina-gebaseerd). creëren en delen content basis van profiel krijgt gebruiker intelligentie, augmented reality). (applicatie-gebaseerd). automatisch informatie. Toenemende sociale connectiviteit En verder: • 24/7 online en met elkaar verbonden via PC (steeds minder), mobiel en tablet (steeds meer). • Meer bandbreedte →10 x sneller internet → betere navigatie en gebruikers ervaring (visueel) • De pagina-metafoor is aan zijn einde gekomen; informatie staat daar los van en kan automatisch worden gekoppeld, vertaald, gebundeld en samengevat. Het gaat niet meer om bereik en impressies, maar om het aanjagen van de conversatie. • Opkomst Generatie C: connected, communicating, content-centric, computerized, community-oriented, always clicking.[ finno]
  8. 8. So Mo Lo[ finno]
  9. 9. So Social media = the art of listening, learning, adapting and sharing[ finno]
  10. 10. So[ finno]
  11. 11. So Simpel toch? Via @douglaswray
  12. 12. So[ finno]
  13. 13. So 79,2% van de vrouwen vraagt advies tijdens hetwinkelen aan vriendinnen 1) [ finno]
  14. 14. So Retailers are Shutting Their Facebook Stores – The End of f-commerce? 2)[ finno]
  15. 15. Lo • Gartner: search ads and location ads will drive revenue the most • 80% of smartphone owners have location-based services and half of them use location-based services that provide offers, discounts and specials based on their current location • 80% of mobile internet users would prefer ads locally relevant to them • While 81.9% of mobile users are open to receiving coupons on their device, 44.8% say location-based promotions are a privacy concern • 75% of mobile shoppers take action after receiving a location-based message Bron: factbrowser.com[ finno]
  16. 16. Lo[ finno]
  17. 17. Lo[ finno]
  18. 18. Mo • 4 miljard unieke gebruikers, 4,8 miljard mobiele telefoons • 33% Nokia Symbian, Google Android 31%, Apple iPhone 16%, RIM Blackberry 12% • Mobile leadership: Japan (1), South Korea (2), Singapore (3), Italie (4), Finland (5), ……….Nederland (19) Bron: TomiAhonen Almanac 2012 • 1 op de 4 gedownloade apps wordt nooit meer gebruikt • Google: $2,5 miljard omzet advertenties op mobiel • PayPal verwacht voor 2012 een volume van $ 7 miljard aan mobile payments • M-commerce groeit naar $ 115 miljard in 2015. Japan is koploper. • Mobile pageviews jan. 2012: Afrika (19%), Europa (4%) Bron: mobiThinking.com[ finno]
  19. 19. MoSmartphones: theUltimate Shopping Companions 3) [ finno]
  20. 20. Black Friday 2012: Sales on mobile devices surged to 9.8 percent from 3.2 percent year over year. 4)[ finno]
  21. 21. Evolution of touchpoints Inside Out Paradigma Shift Outside In Single Channel Multi Channel Cross Channel Omni Channel Customers experience Customer sees multiple Customer sees multiple Customers experience a single touch point. touch points independenty touch points as part of the brand, not a channel Channels are functional & same brand. within a brand Retailers have a single type technical silos). of touch point. Single view but retailers operate in functional silo‟s[ finno]
  22. 22. [ finno]
  23. 23. Forget the point of sale or point of purchase, the point of life is where the action will be. And the point-of-life – not the meaning of life – is the point of where I‟m living at that moment in time and being relevant to that point.[ finno] - Chris Skinner -
  24. 24. Nieuw ecosysteem: 1) financiële instellingen 2) retailers3) mobile network operators
  25. 25. “PayPal is re-imagining money and making itwork better for merchants and consumers – whatever device you‟re on, wherever you are in the world, and however you prefer to pay (whether that‟s cash, credit, or installments).” – Scott Thompson, PayPal [ finno]
  26. 26. P&G test „het nieuwe winkelen‟ per mobiel[ finno]
  27. 27. Tesco virtual supermarket in asubway station in Seoul
  28. 28. Ahold VS start met QR- shopping op stations[ finno]
  29. 29. PayPal trials QR code mobile shopping on[ finno] Singapore‟s metro service
  30. 30. [ finno]
  31. 31. [ finno]
  32. 32. [ finno]
  33. 33. Transacties doen op de Xbox, door je handen te bewegen.[ finno]
  34. 34. 1 Scan 2 Review 3 Betaal[ finno]
  35. 35. [ finno]
  36. 36. [ finno]
  37. 37. [ finno]
  38. 38. [ finno]
  39. 39. [ finno]
  40. 40. THE END• Verdiep je in de custumor journey van de klant (oriëntatie, advies, koop en after sales)• Forget the point of sale or point of purchase, the point of life is where the action will be.• Zorg als online retailer ervoor dat je ook mobiel te bereiken bent en er ook mobiel betaald kan worden.• Denk „out-of-the-box‟ en „out-side-in‟. Laat je inspireren door je omgeving. [ finno]
  41. 41. Bronnen:• 1) Studie uitgevoerd door masterstudenten onder 780 vrouwen tussen 19 en 33 jaar in maart 2011• 2) http://mashable.com/2012/02/21/facebook-brands-closing-stores-fcommerce/, 22 maart 2012• 3) http://blog.nielsen.com/nielsenwire/online_mobile/smartphones-the-ultimate-shopping-companion/• 4) http://techcrunch.com/2011/11/26/ibm-black-friday-online-retail-spending-up-24-3-percent/ [ finno]

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This Slideshare presentation is an excerpt of the presentation I gave at the ’Online Betaal Congres’. Do you want to have the entire presentation? Go to www.finno.nl and send me an email.

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