Libertad y Orden
FOR A WORLD FULL OF DEMANDING CHALLENGES,
WE OFFER A COUNTRY FULL OF IT SOLUTIONS.
Colombia is close to major global economic
hubs, and has one of the most thriving and
competitive economies among developing
countries. Also, Colombia has one of the
best connectivity infrastructures in the
hemisphere, and has implemented
award-winning programs, like Vive Digital.
The human talent in the country is growing
in terms of both quality and quantity, and
the information technologies (IT) sector
enjoys legal certainty and incentives.
Therefore, Colombia is steadily becoming a
world-class IT vendor.
As a result, Colombia is the perfect
destination for international investors and
buyers in search of technological products
Learn why Colombia is an up-and-coming
IT global player!
Progress and planning regarding the GDP, inﬂation, and unemployment.
7.4 7.1 6.8
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 20132014 2015 2016 2017 2018
Key factors like a sound
economy, a privileged
geographical location, and
high connectivity make
Colombia one of the most
attractive countries in the
world to invest in and to buy
IT products and solutions.
This was the GDP growth in
2013, a much higher ﬁgure than
Latin America’s average (3.2%).
The unemployment rate in 2013
was the lowest in 15 years.
This inﬂation rate is the lowest in
15 years and the lowest in Latin
America, and it is among the
lowest in the world.
Top 6 in growth
The Economist magazine
highlights Colombia as one
of the six countries with the
largest share in global
economic growth, above
globalized leaders like Brazil,
Russia, Mexico, United States,
Colombia has climbed 23 spots
in the World Bank’s Doing
Business ranking between
2008 and 2014 in terms of the
ease of doing business, and it is
the third in Latin America.
A favorable and
Major international agencies like
Standard & Poor’s and Fitch
Ratings are assessing Colombia
Colombia is in the midst of ﬁve
time zones, located in the same
one as important business centers
like New York, Toronto, and Miami.
These are the total international
direct air frequencies available,
which make business travel easier
to and from the rest of the world.
These are the total domestic
frequencies available through
more than 20 airlines.
for over 8.8
expectations, this ﬁgure
was achieved last year,
representing 4 times the
total in 2010. This shows
that Colombia is one of
the countries with the
largest number of
Internet connections and
users in Latin America.
The National Fiber
Optics Plan was
scheduled to deploy a
network across 753
municipalities by 2014.
However, this goal was
achieved in 2013, and
by the end of this year,
almost all municipalities
in the country will have
direct access to ﬁber
optics, providing better
and the Government.
3 more under
3 additional submarine
cables will begin
operations in the short
term: 2 are joining the
6 currently installed in
the Atlantic coastline,
and the other will be
the ﬁrst to connect
Colombia directly with
60 countries across
Colombia is one of the
countries with the best
connectivity in the
connection, faster data
Over half of
homes, even the
have access to
The proportion of
micro, small, and
increased from 7%
to 60%, with
for software and IT
compete in the
This ﬁgure places
Colombia as one of
the countries with
Internet access in
In 2012, the Vive
an award during
the Mobile World
Barcelona, and it
has become a role
What is it?
The Ministry of
this program in
2010 to support
technological and IT
development in the
country by bringing
the Internet to the
public and by
platforms and their
PlanColombia is becoming a
global IT leader. This
was not achieved by
chance, but thanks to
initiatives that focused
and developing the
What is it?
This is an initiative to provide Colombians with training through technical
and technological, graduate and post-graduate programs in order to meet
the increasing domestic and global demand for IT services and solutions.
56,005 + certiﬁcates
This is the total number of people who have
taken the exams and are certiﬁed in basic,
intermediate and advanced English levels since
2009. The ﬁgure for 2013 alone was 25,000.
This is the number of domestic
and international organizations
with access to the database.
What is it?
This is a program implemented by the Ministry
of Trade, Industry and Tourism and the
Productive Transformation Program to evaluate
and certify the English language skills of
The program provides domestic and international
organizations with a database of Colombians
with certiﬁed English skills following the
Common European Framework of Reference for
899 Vive Digital
These public Internet centers,
located in cities and municipal
capitals, provide access to
people with low income.
During its ﬁrst ﬁve open calls,
Digital Talent has provided 1,277
forgivable loans to help Colombian
students who wish to pursue an
USD $19 billion
This is the total budget available
for Digital Talent until the end of
7,621 Vive Digital
By the end of 2014,
Colombia will have this
number of public access
points to bring Internet
and IT&C tools to remote
locations and jurisdictions
with a population of over
have Internet access
A total of 1,078 municipalities
have Internet access thanks to
the National Fiber Optics
Network, a milestone achieved
nowhere else in the continent.
Fiber optics cannot be deployed
into the remaining 45
municipalities due to
geographical reasons, but
connection via microwaves or
4G LTE technology is available.
This is the total number of entrepreneurs who have
created or renewed projects or companies with a focus
on software and IT&C.
This is the total number of apps, particularly mobile
applications, to be developed thanks to this initiative by
the end of 2014.
What is it?
An initiative within Vive Digital to promote and support
IT&C-based businesses, focusing on software
development (particularly mobile apps), and digital
What is it?
A program created by a public-private partnership in
order to support the outsourcing industry (i.e., KPO,
BPO, ITO) with scholarships granted to industry
workers worth up to COP $5 million, particularly in
ﬁelds like software and IT services.
USD $12 million
This is the total budget for Finishing Schools, provided
by the Inter-American Development Bank (IDB).
What is it?
The new ofﬁce in charge of creating purchase policies for the public sector, as well as promoting innovation and standards
according to the world’s best practices and technology. It provides information about government procurement, making
government deals transparent and thus more attractive and cost-effective for both the relevant ofﬁces and domestic and
international providers, including small and medium enterprises.
(Colombia Compra Eﬁciente)
This is the Government
Procurement Electronic System
(Sistema Electronico para la
Contratación Publica, Secop),
which is changing the way the
government purchases and
contracts goods and services.
This is the total number of
public tenders ﬁnalized in
2014, according to data by
15% of the GDP
This is the total share of the
system in Colombia (more than
COP $100 trillion a year).
Colombia has made
every effort to enter into
Free Trade Agreements
and provide investors
with legal certainty.
What are they?
The purpose of DTAs is to eliminate or reduce double taxation, promote
cooperation between states to combat tax evasion and to promote trade
between countries. The DTAs are limited to the tax on income and on
capital; indirect taxes such as sales tax ("VAT") are not covered by these
instruments, nor territorial taxes such as industry and commerce ("ICA")
More than 9
Colombia has entered into
DTAs with countries like
Mexico, Chile, Canada,
Spain, Switzerland, India,
Peru, Ecuador, and Bolivia.
What are they?
These are agreements created under a transparent regulatory framework
with a clear set of rules to reduce non-commercial risks for investors. These
are international Investment Agreements that provide security to foreign
investments in the country with which the agreement has been signed.
This is the total number of
current APPRIs with
countries like Chile, China,
Spain, India, and Peru.
This is the total number
of companies that
exported their products
to the U.S.A. for the ﬁrst
time during the ﬁrst 2
years of the FTA with the
United States. These
include software and IT
The 13 trade agreements
entered into with over 50
countries include the
FTAs with the United
States, the European
Union, the Southern
Cone Common Market
(Mercado Comun del Sur,
Mercosur), Mexico, Chile,
and the Andean Nations
Andina de Naciones,
With South Korea, Costa
Rica, Israel, Panama, and
the Paciﬁc Alliance
approval to become
Norway and Iceland are
pending conﬁrmation of
their FTAs with
Colombia is currently
with Turkey and Japan.
What is it?
A decree signed in 2013 that grants value added
tax (VAT) exemption for all services rendered
from within Colombia for exclusive foreign use or
What is it?
In terms of legislating Personal Data Protection,
Colombia is current with international standards
on the protection of personal data.
In order to promote the hiring of people under 28
years of age and women older than 40 years of
age, as well as displaced, reintegrated and
disabled people, employers enjoy discounts in
income tax and in complementary paraﬁscal and
payroll contribution taxes for up to 3 years.
Income tax deduction equivalent to 175% of the
amount invested in technological research and
development projects which does not exceed 40%
of the net income.
Full income tax exemption for 5 years for new
software developed with a high amount of scientiﬁc
and/or technological research.
The breakthroughs of Colombia
regarding competitiveness, productivity,
entrepreneurship, IT development, and
scientiﬁc and technological research
were achieved thanks to the efforts by
the National Government, regional
ofﬁces, and private organizations. The
major organizations in charge of
Colombia's development include:
Ofﬁce established in 2012 to
support and promote extraordinary
entrepreneurial development, that
is, business initiatives that can
develop quickly, cost-effectively,
and continuously. To meet this goal,
the ofﬁce fosters a high level of
innovation and entrepreneurship.
National Learning Service
The National Learning Service (Servicio
Nacional de Aprendizaje, SENA)
develops and provides comprehensive
professional education and training
programs to bring people into
productive activities that contribute to
the social, economic, and technological
Invest in Pereira
The investment promotion ofﬁce of
Pereira and Risaralda promotes
investment among domestic and
This is a second-tier bank that
designs and provides ﬁnancial and
non-ﬁnancial instruments to drive
growth and development of micro,
small, medium and large Colombian
enterprises that both export or trade
Ministry of Information
and promoting IT&C policies, plans,
A National Government program
focused on improving Colombia’s
industry and on developing
companies in 20 sectors of key
importance to the domestic
economy, including Outsourcing &
BPO and software and IT
A non-proﬁt private organization
that groups domestic and
international software ﬁrms and
develops strategies to drive the
software and IT sector and promote
Colombia as a world-class producer.
The Mixed Fund for Film Promotion
(Proimagenes Colombia) is a non-
proﬁt organization that aims to
consolidate and support Colombia's
Proexport is the government ofﬁce in
supporting non- traditional exports,
and promoting the country as an
international tourism destination. It
support and expert advice through its
domestic and international branch
ofﬁces, granting access to services and
means to facilitate the design
and implementation of their
internationalization strategy, looking to
create, develop, and consolidate
The Video Game Developers
Association of Colombia (Asociacion
de Desarrolladores de Videojuegos
de Colombia, IGDA) is a non-proﬁt
organization that aims to develop
and support the video game industry
The Digital and Audiovisual Media
Contents Trade Union supports
animation and video game companies,
and promotes information, production,
and commercialization of these
The Colombian Equity Funds
Association (Asociacion Colombiana
de Fondos de Capital, COLCAPITAL)
is a private equity funds trade union
that aims to support, develop, and
promote industry in Colombia.
The Cooperation and Investment
Ofﬁce (Agencia de Cooperacion e
Inversion, ACI) of Medellin and the
Metropolitan Area promotes the city
and the region abroad through
cooperation, business deals,
This investment promotion ofﬁce of
Barranquilla and the department of
Atlantico seeks to bring investment
projects and to promote the city as an
attractivedestinationforinvestors. Invest Paciﬁc
The Investment Promotion Ofﬁce of
the Colombian Paciﬁc promotes
Valle del Cauca as Colombia’s
platform in the Paciﬁc. It provides
services for current and potential
investors in order to attract new
investments in the region.
Invest in Bogota
The investment promotion ofﬁce
of Bogota, it is a public-private
initiative between the Chamber of
Commerce of Bogota and the Capital
District. Its main goal is to support
investors who are looking for
opportunities in Bogota.
The Science, Technology, and
Innovation Administrative Department
(Departamento Administrativo de
Ciencia, Tecnologia e Innovacion,
foster science, technology, and
Ministry of Trade,
Industry and Tourism
Ofﬁce in charge of supporting
entrepreneurship, tourism projects,
and the production of goods, services
and technology across the country in
order to improve competitiveness and
sustainability, as well as promoting
National Business Association of
Colombia (Asociacion Nacional de
Empresarios de Colombia, ANDI) is a
non-proﬁt organization that promotes
social principles of a free market
Investment Promotion Ofﬁces
(Agencias de Promocion de Inversion, APRI)
ACI Medellin • Invest in Bogota • Invest in Pereira • Invest in Caldas • Invest in Armenia • Invest in Santander •
InvestPaciﬁc • Probaranquilla • Invest in Cucuta • Invest in Huila • Invest in Cartagena
“During the hardware and electronics revolution,
Colombia never had the chance to be a key player.
However, the country has the potential to become a
global leader in the digital era”.
These thoughts by the Minister Diego Molano Vega
(MinTIC) are starting to become a reality, and the
digital revolution is evident in two major sectors:
software & IT services and digital contents.
Learn why Colombia is now a global player!
Colombians’ aptitude, know-how, and
creativity are acknowledged around the
world, and they ﬁnd a land of opportunities
in the software & IT services sector. In fact,
Colombia makes software for both the
domestic and international markets, and
the country provides IT services for
companies around the world.
Software & IT in Colombia and the
rest of the world.
+ USD $124 billion
Total IT market sales in Latin
America in 2013 (IDC).
+ USD $47 billion
Total software & IT services sales
in the region in 2013 (IDC).
Total expected growth of the
software & IT sector in the region
by 2016 (IDC).
$ USD 407.3 billion
Total worldwide returns for the
software industry in 2013, with a
total growth of 4.8% compared to
the previous year.
+ USD $3 billion
Total sales for the software & IT
sector in Colombia in 2013 (IDC).
It is expected that this ﬁgure will
double by 2018.
Colombia, Top 3
Colombia is the country with most
IT services sales in Latin America
after Brazil and Mexico.
Latin America is the region with
the highest development in this
sector, and Colombia is among the
leading countries. According to
data by IDC:
IT services sales increased by 10%
compared to 2012.
Between 2007 and 2012, the
software & IT sector grew by
Colombia is expected to show the
greatest development in the
region regarding IT services.
in the lead
Outsourcing adds to 42% of the
total IT services sales; however,
"Implementation and support” and
“Integration and development” are
getting a ﬁrm hold.
USD $1 billion
Total sales in the Colombian
software industry by 2014 (BMI).
The most sought-after services
among large companies in the
country are business risk
management and supply chain
The main industries
and IT products
government, mass consumption,
and manufacturing (BMI).
67% of solutions will
revolve around ﬁve
Business solutions will be
centered on mobility, apps, Cloud
computing, social business, and Big
Data, with a combined share of
67% in 2020 (IDC).
Over half of employees use a
smart phone or device to conduct
businesses, and half of
organizations allow their use
(IDC). This trend, also known as
Bring Your Own Device (BYOD),
entails big opportunities for app
development, safety management,
and software administration.
The demand for cloud computing
apps and services will notably
increase among large companies
Wearable and IoT
trends, the next big
The Internet of Things (IoT) and
wearable technology will explode
in the next few years, driving Big
Data. Analysts estimate that
between 30 and 100 million items
will connect to the Internet by
The tip of the iceberg
The massive use of Internet, social
media, entrepreneurial and
government databases, and the
increasingly popular use of smart
mobile devices have driven a new
trend known as Big Data, which
helps make the best of large
amounts of data.
However, the Internet of Things
(IoT) and wearable technology will
boost data even more, and Big
Data will become a pivotal
element for thousands of
companies. A third of companies
will invest in Big Data within the
next 5 years (IDC).
Electronic commerce will keep
developing thanks to the rise of
new payment methods, like
electronic wallets, mobile payment
platforms, and new technologies
like Near Field Communication
for daily life
The development of apps that help
with everyday tasks will continue
to grow in Latin America and the
rest of the world (IDC). Apps from
ﬁnancial organizations, public
transportation systems and online
government tools will grow in
The Colombian Government is determined to develop the
air, road, port, and railway infrastructure with a budget
over USD $9 billion. Software and mobile communication
services are fundamental to improve efﬁciency, reduce
time, and control expenses.
The power sector also demands
As with other sectors, the power industry demands
mobile communications services for process
optimization and network management.
Internet and mobile
apps: Pivotal services
for the banking
The ﬁnancial sector is seeking to
expand the banking services in the
country, and apps and mobile
services are the perfect tool to
meet this goal thanks to the
widespread use of mobile Internet
and smart phones.
Telemedicine becomes a reality
Thanks to the country’s high Internet connectivity and the widespread use of smart phones and
mobile devices, telemedicine is now available for Colombians. As a result, both large
and small health institutions are looking for technological products
and services to help them care for their
Oil and gas sector,
eager to implement IT
Colombian state oil company
Ecopetrol and related
transnationals are demanding
more and more IT services, like
mobile telecommunications to
optimize their drilling, extraction,
and logistics procedures.
Data management in
the rural sector
Small and large agricultural,
hunting, ﬁshing, and forestry
producers are demanding data
management software to reduce
costs, conduct vermin control, and
improve their production chain.
This is the total number of graduates from Systems
Engineering and other IT-related careers in Colombia
between 2001 and 2012 (13.4% of the total of new
Leading the region
Colombia has the most qualiﬁed manpower and
with the highest development in Latin America,
ahead of countries like Argentina, Chile, and
The lowest costs in the region
While human talent from Colombia leads the region
and the monthly wages for sector-related workers are
among the highest in the country, they are still the
lowest in the continent, which makes Colombia the
most attractive country from which to hire IT staff.
+56,000 - iSpeak
This is the number of students certiﬁed by the iSpeak
program, which focuses on supporting bilingual
talent in Colombia.
+4,660 Digital talent beneﬁciaries
This is the total number of recipients of forgivable
loans to enroll in technical, technological, graduate,
and post-graduate programs with high demand in the
Colombia's potential is spread out across its regions,
bringing an additional competitive advantage over
other countries that concentrate around one or two
Six major regions present signiﬁcant achievements for
the software & IT sector, each of them featuring
different strengths, advantages, and approaches.
(Source: “Strategic overview of the software sector and related
services” survey, MinTIC, 2013).
50 IT Mark-certiﬁed companies
This is the total number of companies certiﬁed
under this international IT model for MSMEs, and
other 63 companies are currently undergoing the
78 CMMI-appraised companies
These companies are rated at different software
maturity levels according to the CMMI program and,
with the support of the Ministry of Information
Technologies and Communications, 40 are between
level 3 and 5. And 11 companies are in CMMI Level
5, and another 66 companies are under preparation
for future appraisal under the CMMI model.
465 individuals certiﬁed in
Besides companies, 465 developers have personal
certiﬁcations, with 149 of them being certiﬁed by the
Software Engineering Institute (SEI), the international
authority in this ﬁeld.
144 TSP/PSP-certiﬁed companies
Colombia has 144 companies with Team Software
Process/Personal Software Process certiﬁcations, and
more than 100 will soon obtain theirs.
15 companies holding other
Colombian IT companies are also certiﬁed according
to quality standards like MoProSoft and MPSBR.
The current main infrastructure developments in
Colombia include the Sun Route (Ruta del Sol), the
restoration of the navigable canal in the
Magdalena River, and the railway corridor.
Logistics and transportation
The Colombian Caribbean software & IT sector
focuses on logistics and transportation. 1.3 billion
consumers thanks to the local geographical
Cartagena and Barranquilla,
Thanks to a focus on logistics and transportation,
both capital cities are expected to become major
ports in Latin America and be among the best
ports in the world by 2032.
The Science and Technology Plan of Medellin
includes a speciﬁc item common for both the IT and
As the main energy companies gather in this region
(e.g., Empresas Publicas de Medellin, Isagen, or ISA),
local software & IT sector companies focus on the
The region has one IT&C and one energy cluster that
complement each other to develop software and
technology solutions and to improve performance,
competitiveness, and proﬁtability in the sector.
The region has ﬁeld-speciﬁc development
centers, like the Colombian Oil Institute
(Instituto Colombiano del Petroleo), with
the capacity to drive technological
solutions in the sector and reach not only
other regions of Colombia, but the rest of
First research group
Currently, there is a research group developing specialized
software for oil companies Ecopetrol and Halliburton.
Mining and hydrocarbons
Historically, this is the main industry in the region, and the
software & IT sector is heavily investing in it.
Historically, banks have spearheaded the integration of new technologies and they are the industry with the
most stringent quality standards regarding software and services. Nowadays, organizations demand or
prefer CMMI-certiﬁed providers and PMP-certiﬁed project managers.
Banking and ﬁnancing services
This industry is a regional priority for the software & IT sector, as Bogota hosts the headquarters of the
largest Colombian banks.
In order to leverage the region’s
biodiversity and develop
exploitation plans, the software
& IT sector in the Coffee
Cultural Landscape is placing its
bets on agribusiness.
Biotechnology and bioinformatics
The main opportunities for the sector are biotechnology and
bioinformatics applied in agriculture and agroindustrial activities.
The main challenges for the IT sector in the region are to develop
agricultural information systems and improve local competitiveness.
2 clusters in sync
PaciﬁTIC, a cluster promoting IT&C, and another that promotes
the agribusiness sector operate in the region. This promotes an
environment that facilitates the creation of joint projects.
Considering the region's geographical
and economic features, the software &
IT sector lends its hand to agribusiness.
4 research groups
Focused on engineering, software,
and IT&C. (Source: Colciencias)
The main countries exporting software are United States, Mexico, Ecuador, Chile, Peru, and Spain.
Content The digital contents sector includes all creative
activity that leverages digital data and meets
the needs of the various economic sectors.
• Video games
• Mobile apps
• Audiovisual products
• 2D and 3D animation
• Mobile apps
• Motion graphics
• Advertising support and digital
marketing strategies, including
• Short and full-length ﬁlm formats:
Films and television (series, soaps),
• Augmented reality
In light of the strengths of Colombia’s
human talent and the high level of foreign
demand, Proexport’s internationalization
strategies revolve around mobile apps,
digital animation, audiovisual products,
and video games.
andtheworld 90% choose video
Video is the main product in the
digital contents sector, and more
than 90% of the online population
is expected to watch online
videos regularly by 2017
This is the percentage of the
online video trafﬁc in the world.
By 2018, this ﬁgure will increase
to 79% (Cisco Visual Networking
More mobile devices
In 2013, the total amount of
mobile devices and phones
exceeded 7 billion units, that is,
the global population total
In the US, people watch 127
minutes worth of content per
day from mobile apps, against
168 minutes of television. But
the time devoted to apps
increases by more than 30%
every year (Flurry, 2012).
Video games: As
proﬁtable as movies
The American video game
industry produces revenues of
USD $24 billion in comparison
to USD $10 billion from
USD $222 billion
This was the global income in
the animation market in 2013.
United States, Canada, Japan,
China, and France are the
largest markets (Global
Animation Industry, Digital
Not just Internet
The demand of digital
animations comes not only from
websites or platforms like
YouTube or social media, but
also from the TV and cinema.
Major studios search
The main global digital content
producers are in search of
providers and partners around
the world in order to reduce
production costs, gain schedule
ﬂexibility, and come up with new
ideas and creativity.
86.27% of companies
86.27% of Colombian digital
content companies have settled
in Bogota, Antioquia, and
110 billion app
In May of 2013, the App Store
announced 50 billion app
downloads. On the other hand,
Google announced that the Play
Store had reached 48 billion.
The rest of the platforms add up
to about 12 billion. Downloads
keep increasing at a rate of more
than 30% per year.
USD $76 billion
This was the size of the
international video game market
in 2013. And it is expected to
reach USD $86 billion by 2016.
High demand from
This is the country with the
highest online video game
demand and revenues in the
world, with more than 30%
2 million apps
iOS has 900,000 apps available;
Android has 800,000 apps; and
Windows Phone and BlackBerry,
100,000 apps each. (Source:
Stores’ ofﬁcial data).
27% with mobile
Approximately 3 out of 10
companies in the world are
planning to implement mobile
25% of media and marketing
executives identify mobility as
the most disruptive trend in the
industry (AdMedia Partners,
The HD boom
26% of the online video trafﬁc
corresponds to high-deﬁnition
(HD) video, and it is expected to
reach 52% by 2018 (Cisco Visual
Networking Index, 2013-2018).
This is the global Internet trafﬁc
coming from mobile devices.
And this ﬁgure is increasing at a
fast pace (Uberﬂip, 2013).
According to a survey by
Proexport and MinTic,
approximately 9 of every 10
companies in this sector were
founded between 2006 and
2014. The oldest company
was created in 1994.
Bogota D. C.
1994 - 2000 2001 - 2005 2006 - 2010 2011 - 2014
The growing demand of mobile devices will
boost the development of mobile apps
3D animation will keep growing faster
than 2D animation due to the
development of devices supporting this
kind of content (Global Animation
Industry, Digital Vector, 2011)
The digital contents market will focus on
those with distribution rights and content
distribution optimization models.
The fast evolution of technology has made
digital animation available for mass
consumption and now this is one of the
fastest-growing industries (Global
Animation Industry, 2013).
Colombia’s digital contents
sector has 4 main sub-sectors:
Mobile apps, video games,
digital animation, and
Percentage of companies
These are pieces of software for smart
phones, tablets, or other mobile devices.
There are numerous mobile app
categories, such as entertainment,
education, health, news, and professional
and business apps, among others.
Electronic games are highly demanded
among adults, adolescents, and children,
and are available across different platforms,
like PCs, consoles, mobile devices, and even
social media like Facebook.
Main destinations for Colombian
mobile apps and video games
Digital animation is a technique that
creates moving images through
Graphics are 2D or 3D.
Animation end products appear in
movies, short ﬁlms, advertising, video
games, augmented reality, commercials,
among others, and are created for
different platforms like TV, movie
theaters, websites, video game consoles,
PCs, and mobile devices, among others.
Main destinations for
The concept of “audiovisual” mixes image
and sound to produce a new language or
experience. Just like digital animation,
audiovisual products are used across
different platforms like movies,
television, Internet, video games, and
Main destinations for Colombian
The main export destinations are
United States, Mexico, Canada, Latin
America, and Spain.
Over 53% of digital content companies
export their products and services.
Exports were more than 30% of these
Domains The main domains served by the digital
contents sector are entertainment,
government, and education. More than
40% of the companies belong to this area.
Total of companies per sector
Percentage of companies per
Media or formats where
productions are displayed
Human talent: High professional
quality and expertise
Use of value-added tools created
for different purposes
High technical development capacity
Innovative products with high social
and educational content
The ViveLab National Network is
comprised by 17 laboratories deployed
across the country. These labs have
cutting-edge technology to create,
develop, and produce digital content.
More than 4,000 people have been
trained at ViveLab.
This is the top annual event for digital
content in Latin America.
During this event, the digital content
industry presents and promotes their
products and services, creates business
opportunities, and holds conferences
and workshop sessions with experts
and national and international leaders
in the ﬁeld.
Law 1556 of 2012 supports the industry in
Latin America by promoting the national
territory as a location to ﬁlm movies.
All full-length ﬁlms, documentaries,
animations and teleﬁlms (except
television series) recorded in part or
in full in Colombia are subject to a
percentage refund for the production
expenditures worth 40% of the total
expenses from cinematographic
services and 20% of the total
expenses from logistic services.
• Minimum spending of 1,800 current
minimum monthly wages (approximately
USD $600,000 ).
• The project must be registered by the
producer, and the producer must be a
• Filmed in part or in full within the
• Foreign projects must hire
cinematographic services through
Colombian companies previously
registered with the Ministry of Culture.
Libertad y Orden