Colombia,world food supplier
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16OFFICE NETWORK                                                                                 Germany                  ...
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Cartilla Agribusiness English


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Cartilla Agribusiness English

  1. 1. Colombia,world food supplier
  2. 2. 2 3WHAT IS PROEXPORT Search forCOLOMBIA? Opportunities and Promotion Colombia, Joint work with entrepreneurs agribusiness. Our territory be- Index PROEXPORT COLOMBIA is the State entity responsible for the to strengthen their globalizationcommercial promotion of Colombia as direct foreign investment des- strategy in the different markets comes a strategic platform for a world suppliertination, foreign tourism and as vendor of non-traditional goods and and, to such end, the following international companies interes-services. Through its office network abroad and in Colombia, it of- tools are available: ted in exporting to third markets Colombia: worldwide providerfers support and consultancy, added value information and coach- with tariff benefits. of agro-industrial productsing during the exploration of commercial opportunities. In Colombia we have a wide By María Claudia Lacouture, Presidenta de Proexport Colombia variety of flowers, especially exo- Pag. 4 tic; frozen fruit and vegetables, dried, lyophilized; jams; pickled; Colombia: worldwide provider Contact with commercial South America, and in particular Colombia, is a aromatic herbs; dairy products of agro-industrial products offices Commercial agendas region specially attractive to buyers of agroindus- trial products. It is one of the eight countries with and their derivatives; confectio- nery; puffed products, baking Pag. 6 the greatest potential to increase world food pro- and milling products; cocoa pro-What does PROEXPORT COLOMBIA offer? Commercial missions duction, due to its wide and fertile agricultural ducts; animal food; spices; tea; Exports offer Exploration missions frontier, and is the twenty-fourth largest supplier in the world, according to the report Agricultural and in general, healthy products with functional, organic and nu- Pag. 8 A single Informa- Exportable Commer- Buyers’ missions Outlook 2009-2018, which was published by tritional benefits. Colombia’s Fta networkplace to find tion, consul- supply adap- cial and for- to Colombia the United Nations Organization for Food and We also have a supply-orien-business op-portunities tancy and training tation eign market- ing promotion Sectorial business rounds Agriculture, FAO. ted food industry: we invite you Pag. 9 This is why, meetings such as the Business to explore the quality of oils, Business matchmaking Matchmaking Forum, is an opportunity to see for sauces, natural colors, fruit con- International certifications: a big forums why Colombia if a global supplier, especially at a centrates and coffee, among bet for colombian food exporters time when demand for food increases, as well as others, that are based on the International specialized fairs consumer demand for products with innovative many authentic flavors that our Pag. 10 Show room flavors, healthy, environmentally friendly, and with country offers and which every fair trade processes. day have more demand in the International consumer trends Promotion at point of sale Colombian supply meets all these conditions. global market. and distribution channels Seminars on market One of its main strengths is the variety of products Proexport, the government opportunities and utilization and the ability to produce all year round, thanks to entity in charge of the promo- Pag. 12 its privileged geographical position on the equator, tion of nontraditional exports, Market studies which make it a very rich territory for the production investment and tourism to Services for Exporters of fruits, vegetables, flowers and supplies for the in- Colombia, is an important ally From colombia to the world General and specialized information: International promotion with business opportunities dustry such as palm oil and sugar, to name a few. for local companies wanting corporate plans The business meetings will allow you to learn about the rich supply that all companies of diffe- to take their products to other regions and also for importers Pag. 14 Information System – Step rent Colombian regions have to offer, committed to that seek differentiated ser- co/en/export by step explanation of quality, added value, and innovation. It is so diver- vices and quality. We have the the export process se, that we currently export to over 130 countries, information, tools and profes- National Contact Line Export logistics a number that will continue to grow with the free sionals needed to accompany 018000 913311 and Seminars to trade agreements that Colombia has in force, will them on this quest. 01900 3310021 communicate opportunities be implemented or in negotiation, which opens Come discover what Colom- International trade the door to markets totaling more than 1,500 mi- bia has to offer; in this publica- and search for new markets information centers Some services are co- llion consumers. tion you will find useful informa- Direct written (Zeikys): 24 points financed. The information fur- The FTA’s and trade agreements with members tion to do so and to discover why communication of attention in Colombia nished by the company during of the Andean Community, Mercosur and Caricom, Colombia is a strategic country Integrated Commercial the joint work is confidential. also make us attractive for foreign investment in for business.
  3. 3. 4 5 Poultry sector: Colombia produces 1.1 million tons of chicken, with an estimated growth rate of 2.5% for the next five years, and 10.500 million eggs, with an estimated growth rate of 3.5% for the same pe- riod. Total monthly exports add a total of 6.500 tons of chicken and 10% of the national production of eggs, which Fresh fruit and vegetables: totals 87.5 million units. The sector features disease-free environments, thanks to its tropical climate, the allowing it to serve export markets in variety of temperature zones, and soils special production zones. Additionally, that are high in nutrients, Colombia the sector has the business availabil- has provided fresh fruit and vegeta- Processed fruit and vegetables: ity to develop niche markets, meeting bles—many of which are exotic—during the needs of consumers where prod- seasons when other countries cannot ucts are customized. The business some Colombian businesspeople have focused on transfor- grow them. Cape gooseberry, pome- base also has the ability to serve mar- ming fruit and vegetables into pulped, dehydrated, concen- granate, granadilla, yellow pitahaya, kets with special requirements, such trated, freeze-dried and frozen foods, delivering on current tree tomato, passion fruit, and Hass as poultry products from specialized consumer trends that favor functional and healthy products. avocado are some of the most popular farms that meet the international The country’s agro-climatic conditions allow the production fruits in international markets. standards of animal and environmen- of a great variety of goods that correctly mix with the food tal wellbeing, subject to service con- industry’s raw material to offer diverse types of products. Man- tracts. go, berry, lulo, pineapple, strawberry, and guava pulp, availa- ble in different presentations, are successfully exported. VARIETY ANDCOLOMBIA: In 2011, Colombian agro-industrial products QUALITY: had an increasingly important presence in tradi- Confectionary goods: tional markets and found new destinations all over this industry has adapted to inter- the world, which was reflected on the export per- national trends, thus being able to formance. Shrimp farming: export to distant markets in Asia andWORLDWIDE PROVIDER OF According to data from the Colombian Ministry Africa, as well as in Latin America. 12.576 tons of farmed shrimp are One of the main characteristics of this of Commerce, Industry, and Tourism (MCIT) and COMPETITIVE FACTORS produced in the Litopenaeus vannamei industry is innovation, while Colombian DANE, last year’s sales of agro-industrial productsAGRO-INDUSTRIAL PRODUCTS variety. Other available products inclu- cocoa stands out for its fine aroma. abroad (excluding green coffee) totaled US$4.439 de: frozen headed and headless river million, a 15% increase over 2010. shrimp; peeled, raw, and precooked Many reasons can explain the increasing shrimp; and skewers. The entrepre- Flour products:Some of the main competitive advantages include a stra- strength of Colombia as an exporter and as a neurs from this sector follow best farming practices and the standards thanks to their state-of-the-arttegic geographic position, production capacity all year worldwide provider of agro-industrial products. set by the Global Aquaculture Alliance. machinery, Colombian companiesaround, international certifications, and the great variety One of these reasons is the constant innovation Additionally, shrimp farming has been offer corn, wheat, banana, and and understanding of worldwide consumer trends developed on the Pacific coastline and yucca precooked flours, which areand high quality of Colombian products is selected based on production cycles both low in price and high in quality. by Colombian exporters, who have adapted their (according to the species), guaran- Flours, which are a staple in ethnic businesses to the standards demanded by inter- teeing their sanitary conditions. The markets, are a basic ingredient to national markets. For this reason, many of their main species that are being farmed are produce other elaborated foods. companies already have a number of certifica- red shrimp, white shrimp, and coliflor. tions, including: Fair Trade, Green and Organic Pro- duction, HACCP, Global GAP, Florverde, and UTZ, among others. Snacks: Additionally, Colombia’s high production capaci- due to its wide agricultural offer, Colombia has great ty and geographic position, which reduces delivery potential to develop diverse products. Based on good times as it has access through both the Pacific and manufacturing practices, Colombian companies have the Atlantic, are also important competitive advan- strengthen the production of fried snacks, specially pota- toes, bananas, and yucca; macadamia nuts; microwavable tages, as well as the great variety and high quality appetizers, and products derived from corn, among others. of its products.
  4. 4. 6 7Baking products: Dairy products: Porcine meat:this is a highly specialized sector whose Colombia is Latin America’s fourth Colombia’s pork industry has takenmain characteristics are tradition, know- largest milk producer, with an esti- important steps during the last 30how of the production process, correct mated production of 6.170 million years and is in the way of consolidatingcommercialization, and the consumer tons a year, following Brazil, Mexico, the supply of animal protein. Duringchain. This industry constantly stands and Argentina. Worldwide, the country the last decade, the production hasout due to the innovation of the produc- ranks 15th on the producer list. Some increased at an average annual ratetion chain and development of products of the presentations include powder of 7%, along with the implementationbased on consumer trends: cookiesand crackers that are high in nutrients milk, flavor milk, old and fresh cheese, yogurt, condensed milk, and arequipe. of Good Production Practices and the improvement of sanitary and safety The sector’s exportingor low fat; frozen bread; almojábanas: conditions of the production chain.cheese bread, and yucca bread. It’s imperative to emphasize the landscape in advances of this industry’s sanitary status, as in 2011 the main area of pork production in Colombia was Fish farming: Alcoholic beverages: declared swine-flu free and the next goal is to have a swine-free coun- it’s characterized by its high productivity and competitive- numbers try by 2013. The varieties offered ness levels based on research, innovation, technology deve- this sector is mainly led by three state- include refrigerated and frozen cuts. lopment, and technical formation. Supply is available all year run companies, which also are the long, especially for the Tilapia and Rainbow Trout species. main exporters, representing 80% of the national production. Exportable According to data by Dane, during goods include rum and aguardiente 2011 the Colombian economy (agave spirit) (internationally known as increased 5.9% compared to 2010. an anisette-based drink). During the On the other hand, the GDP of the last years, the industry has innovated agro-industrial sector increased 2.2%, and developed high quality products, along with a positive behavior of the and it has competed in the interna- Processed and special coffee: export sector with a 15% increase. tional market with similar products. Among the main exported products in Colombia is the world’s main producer of soft coffee and 2011 are fresh flowers with sales that special coffees that stand out due to their origin, planta- totaled US$1.239 million; bananas tion technique, and benefits with premium qualities. The (US$815 million); sugar and honey national variety is 100% Arabic, featuring a higher acidity (US$602.6 million); coffee deriva- and softness, better infusion quality, an intense smell, and a tives (US$338 million) and confec- Flowers: lower concentration of caffeine, making it a healthier choice. tionary goods (US$315.5 million). with more than 40 years of exporting Some of the varieties of coffee include special organic, Sales of the main Colombian food experience, Colombia is the world’s origin, soluble, freeze-dried, roasted, and ground coffee. markets concentrated on the United second flower producer and the States, Germany, Belgium, and country with the most varieties (1,500 the United Kingdom. These desti- have been identified). The country is nations represented 50% of agro- also the main carnation exporter. Due industrial exports in 2011, except to its diverse climates, the region has the US, which represented 35%. optimal lighting, humidity, tempera- However, the market diversification ture, and fertility conditions that favor strategy implemented by Colombia the production of the highest-quality during the past years has allowed flowers, such as roses, carnations, Colombian products to reach distant alstroemerias, chrysanthemums, countries, such as Australia, South Ko- pompons, hydrangeas, anthuriums, rea, Japan, Arab Emirates, and Russia. tropical flowers, and foliage. The products with the highest growth rate between 2010 and 2011 were meat and edible offal, a sector thatCocoa and chocolate: Palm oil: increased 116% and generated sales of US$28.3 million, and live bovine ani-Colombia’s important and modern Colombia is the largest palm oil producer in Latin Ame- mals (113% and US$40.2 million; andindustry is mainly represented by large rica and the fifth largest palm oil producer worldwide. oils and fats 98% and US$303 million).companies that provide a great variety The quality of these products is the result of responsible Bovine meat: The sale of sugar and honey reachedof products. Due to its unique quali- working conditions and good environmental practices.ties—including flavor and aroma—, the A number of competitiveness factors—including a high Colombia has the fourth largest herd of cattle in Latin America, with a 24.8 million cattle head a net growth of US$147.0 millioninternational market is choosing Co- content of antioxidant vitamins, the resistance to oxida- inventory with excellent breeds such as zebu. Within the zebu breeds, the Colombian Bra- and sales of US$815.1 million, whilelombian cocoa, which was recognized tion at high temperatures, the fact that it is cholesterol ham, ideal for beef production in tropical conditions, stands out as having the highest quali- confectionary goods grew US$66.4at the 2nd International Cocoa Awards and fatty acids-free, and the fact that they don’t requi- ty in genetics worldwide. These breeds are fed with a system of pasture selection, and due million and had sales of US$315.6held at Salon du Chocolat in Paris. re hydrogenation and have a balanced composition to their sanitary conditions (foot-and-mouth disease free), Colombia has been able to export million, and coffee derivatives had a of saturated and non-saturated fatty acids—make it a this meat to demanding markets, such as Russia, Egypt, Angola, and Peru. The varieties offe- net variation of US$64.8 million and very attractive raw material within the food industry. red include beef in carcasses, refrigerated boned meat, and vacuum- packed frozen meat. sales of US$338.1 million during 2011.
  5. 5. 8 9EXPORTSOFFER COLOMBIA’SDepartment’s with exports superior or equal to US$1 million.Companies with exports superior or equal to US$5.000 FTA NETWORK Antioquia Antioquia Atlántico Agricultural Sector Sucre Atlántico Bolívar M/dalena Agribusiness Sector M/dalenaDEPTO. US$ FOB 2011 Cesar DEPTO. US$ FOB 2011Antioquia 630.116.771 Bolívar N. de Santander V. del Cauca 819.267.939 In force Signed In negotiation FutureMagdalena 196.379.120 Santander Santander Antioquia 282.039.485Bogotá 43.376.831 Magdalena 212.845.876Cundinamarca 32.471.833 Caldas 199.563.108Atlántico 16.993.420 Bogotá 129.930.174Bolívar 8.444.289 Cauca 115.709.393 MetaV. del Cauca 5.364.155 Atlántico 99.437.418Boyacá 2.282.377 Cundinamarca 39.061.170Santander 2.273.037 Risaralda 38.862.998Tolima 1.917.849 Bolívar 16.352.162Cesar 1.475.007 Tolima 13.219.852 Boyacá NariñoSucre 1.008.384 Santander 12.367.062 Norway Cauca N. de Santander 11.530.135 Meta 8.008.005 V. del Cauca Tolima Cundinamarca V. del Cauca Tolima Cundinamarca Nariño 4.032.612 Canada European Union United States Switzerland Japan Cattle and Atlántico Lichtenstein Meat Products Antioquia Antioquia Bolívar Aquaculture Sector Mexico Honduras San Andrés Sucre Guatemala South Korea Córdoba y Providencia El Salvador TurkeyDEPTO. US$ FOB 2011 DEPTO. US$ FOB 2011 Panamá IsraelCórdoba 38.512.099 Bolívar 96.161.400 Ecuador BrasilSucre 14.492.175 Santander Sucre 15.028.509 ParaguayBogotá 12.352.135 Huila 11.447.410 PerúAtlántico 8.733.207 Valle Del Cauca 7.894.690 Uruguay BoliviaAntioquia 7.190.161 Bogota 7.067.979 ArgentinaSantander 2.398.475 Antioquia 4.294.515 ChileTolima 2.229.583 San Andrés 3.029.891 y Providencia Nariño 2.475.570 Risaralda 2.317.451 Atlántico 1.891.454 Tolima V. del Cauca Huila Risaralda Source: Dane
  6. 6. 10 11INTERNATIONALCERTIFICATIONS:A BIG BET FORCOLOMBIAN FOODEXPORTERSCurrently, international certificationsare a must for companies and a basictool to export and organize productionprocesses. For Colombian food producers and exporters, new processes in 1996 and was granted the UTZ Fair Trade and Organic Production coffee, raw sugar cane (powder and cubes),international certifications are a pre-requirement certification in 2005, which is one of the widest and dehydrated and fresh cape gooseberries A year and a half ago, Johan Beckers, direc-to be able to successfully export, as well as an sustainability programs for the coffee, cocoa, and were displayed. tor of Andes Export Company, a producer ofadded-value for their businesses. tea industry. In 2010, the company applied for Among the participants was Freddy Ramí- exotic fruits, including cape gooseberry, that For this reason, companies have stuck to im- the Rainforest Alliance certification, for which the rez, director of Doña Panela, who has pre- exports its products to the European Union andportant standards such as fair trade, good agricul- company now has a rainwater recycling and refo- sented the company’s products at diverse the United States, was granted the Fair Tradetural practices, organic production, and environ- restation commitment. international exhibits to promote Colombian Certification a year and a half ago motivatedmental responsibility. “These certificates are the ticket to a more raw sugar cane as a natural and organic by unfair working conditions in the field and the The experience of the Association of Avocado sophisticated and more aware market. However, sweetener. country’s social problems. “IProducers from El Retiro (Aproare) is an example companies must have a much more aggressive “The trend worldwide want to offer producers theof this. In 2011, they decided to get the GlobalGAP proposal, to give products more added-value, is going back to healthy, right amount of money forcertification to secure sales in Europe. “That year, because in the eyes of importers it’s wrong not herbicide and fertilizer- their products. This is a ques-in a joint project with Sena, 120 avocado produ- being certified, but when you are, importers want SOME OF THE INTERNATIONAL CERTIFICATIONS THAT CO- free products that protect tion of ethics and respect, be- LOMBIAN COMPANIES HAVE BEEN GIVEN INCLUDE: BASCcers were trained and 41 farms from eastern An- to know what your products are and why you the environment. For this cause nobody is respectful in (BUSINESS ALLIANCE FOR SECURE COMMERCE); HACCPtioquia were certified,” said Andrés Mejía, mem- should negotiate with them,” added Villota. reason, we take special the open market and this si- (HAZARD ANALYSIS CRITICAL CONTROL POINT); GLOBALber of the Board of Directors. Juan Pablo Echeverri Londoño, manager of care of our water sources, tuation is very grave,” he said. GAP; ISO 9000 (QUALITY MANAGEMENT SYSTEM); ISO Today, they have to follow good agricultural Manizales-based Hacienda Venecia, says that resulting in better contro- As a consequence, all of 14000 (ENVIRONMENTAL MANAGEMENT SYSTEM); OKO,practices, which are based on three basic princi- they also got the UTZ certification when they un- lled products and stronger the contracts that are signed CCOF AND BCS ORGANIC; RAINFOREST ALLIANCE; UTZ;ples: 1) respect the environment; 2) provide safe derstood “the needs of international customers JAS (JAPAN AGRICULTURAL STANDARD) AND FAIR TRADE. crops. Everything has to by the 48 producers Beckersproducts; and 3) provide proper working condi- and production trends worldwide. Consumers be done manually, but we works with are verified by thetions. want to know where products they will buy come see results in the profits.” Fairtrade Labelling Organiza- Some companies reach further. Juan Pablo Vi- from and how they have been produced.” Today Doña Panela tions International (FLO), thellota, director of Grupo Kallpasapa, a coffee produ- For this same reason, the business is trying to exports raw sugar cane worldwide authority in fair trade. “The processcer whose brand San Alberto is exported to South get the US Fair Trade certification. “This is just a in powder and cubes to Italy, Australia, and is not easy, but it’s very rewarding. This is espe-Korea, Canada, the Netherlands, and Sweden, pilot program, but we want to give the benefits South Korea, and is now BCS-certified. BCS cially beneficial for farmers, because they get asaid that certifications are not only a pre-require- of Fair Trade to farm employees by 2013,” said is the entity that controls inspections and bonus for each kilo they sell.”ment, but also an obligation. “Companies that Echeverri. certifications based on the European agree- Organic production has also become a verydon’t have these types of certifications should be Other people believe that certifications are a ment for organic products. “The idea is to important issue among Colombian exporters.punished, because human beings and the envi- good tool as they help organize their businesses promote worldwide the presence of Colom- During Biofach 2012, the world’s most impor-ronment cannot be treated like that.” as a number of international standardization bian raw sugar cane as a product that has a tant fair of organic products, Colombian special For this reason, the company implemented authorities are constantly asking for information. unique flavor and texture.”
  7. 7. 12 13 TRENDS BY REGION Latin America: Distribution channels: North America: Distribution channels: The expenses on food and Mexico The consolidation of the Canada beverages are expected to food and beverage market exceed US$2 billion in 2013. Fresh products are mainly has increased, resulting in an Importers and agents are The region will probably beco- sold in specialized warehou- important market growth. familiarized with the com- me an important producer of a ses, followed by hypermar- There is great demand mercial network and are number of products, including kets and supermarkets. for products that help con- responsible for a great deal soy, sugar, corn, and meet. trol and lose weight. of imports of third countries. Brazil Supermarkets provide a The potential increase of The government’s control the industry will generate an Proliferation of local agencies are increasingly great variety of products. The increase on urbanization. stores and supermarkets involved in food safety issues. ones located within larger ethnic populations feature The high costs of the health a wider range of products. system open interesting possibili- ties to the prevention of diseases. United Arab Emirates Asia Pacific: Asia Middle East and Africa:INTERNATIONAL It is expected to be the hig- They have been liberated Expenses on food and beve- Supermarkets and hypermar- as they look for products that hest growing region. The re- progressively, which has rages are expected to exceed kets are dominant channels in are high in antioxidants, vita- gion might surpass a third of allowed the entrance of new US$3 billion by 2013. the distribution of packed food mins, and calcium, as well as the world’s expenses on food participants in China and India. Some geopolitical challen- as they provide comfort, own- and beverages by 2014. The latter is opened to theCONSUMER TRENDS AND people that wish to stay fit, and ges can be an obstacle. branded products at reasona- In India, a large middle class possibility of investing foreign ble prices, and a wide range of for whom functional products capital in supermarkets. The Middle East is a region products. with rising acquisitive power has with low levels of agro-industrial are a good solution. Stevia, forDISTRIBUTION CHANNELS emerged, which increases the Street vendors and family production, making it a good example, is being offered as a possibilities of selling products. stores are the most popu- food and beverage importer. Although many restaurants, natural sugar substitute. Although China can become an lar way of selling food. coffee shops, and food servi- Urbanization and industriali- ce providers continue buying Another category is the peo- important food and beverage hub, In South Korea and Ja- zation levels are rising in Africa. ple that have little time to cook, the perception of poor food safety pan, own-branded products their ingredients and supplies Africa could be a great producer at market places, as of 2011Healthy lifestyles, little time to cook, and green production as they demand practical foods makes it difficult to export products available in supermarkets and hypermarkets have gained of agro-industrial products if the go- many of them have chosen spe-policies are some of the most important points to consider that are frozen, microwavable, popularity among consumers vernments work on the social, poli- cialized food providers, as their or ready to eat. tical, and economic infrastructure.when trying to export successfully due to their low prices. products have higher quality and hygiene levels. Regarding packaged pro- ducts, people increasingly look for foods that have lower levels of colorants, artificial flavors, Foods that are easy-to-cook, natural, healthy, stabilizers, and artificial sweete- Sometimes, food is Eastern and imported to a centrally Western Europe:original, and fresh are the main trends worldwide ners. Both the package and the Central Europe: located country, such as thethat are having an important effect on food and flavors have to be original and The food and beverage in- Netherlands and Germany,beverage consumers. offer different presentations, The popularity of occidental and then re-exported and dustry is a mature market Due to the amount of information available on both for families and single peo- lifestyles, including food, is rising. distributed to other countries It has a strong legis-the Internet, consumers are more careful when ple. Markets in Poland, Russia, Czech from the European Union. lative structure Republic, and Hungry represent anchoosing their food and are increasingly preferring Exotic flavors are also impor- Own-branded products The economy recovery in Wes- interesting opportunity for peoplegreen, ethic, and socially responsible products. tant. When travelling, people that want to lead a healthy lifestyle. are becoming increasingly tern Europe following the recessionPeople are now more aware of the health effects are exposed to new foods and popular, especially in Spain. period has been weak and this cultures, and they want to find Supermarkets follow situation is expected to continueof a “bad” diet. Consumers avoid eating and drin- production quality, safety, during the following years.king products that include pesticides, mercury, something similar when they get and sustainability standards,trans fats, and growth hormones, and they prefer back to their hometowns. especially for fresh products.genuine, high-quality products produced by com- For others, comfort foods arepanies with integrity, to the point that consumers very important, as they bringwould rather pay more for what they eat. back good memories from their The ageing population falls into this category, childhood.
  8. 8. 14 15FROM COLOMBIA International entrepreneurs that are looking kets—including Brazil, Canada, United States, could reach Canada via Colombia thanks to to explore the opportunity to export Colombian Liechtenstein, Mexico, and Switzerland—thanks an agreement that became effective in AugustTOBUSINESSWORLD THE OPPORTUNITIES agro-industrial products will find that the country, to the country’s current agreements. 2011. Moreover, Brazil, India, Japan, Singapore, as an export platform, provides them with diver- An example of the aforementioned is the op- and Venezuela can use the country to reach the se business opportunities. portunities that businesspeople from Ecuador Mexican market. Thanks to its geographical position and to the and India’s food and beverage industry have to EFTA countries (Switzerland and Liechtens- Free Trade Agreements (FTA), companies can de- found their companies in Colombia and reach tein) are potential, especially for Brazilian andWITH liver on logistical advantages and improve com- petitiveness by accessing the markets where Co- the American market. Proexport also identified that Mexican inves- American investors. However, businesspeople from Honduras and Guatemala will also find op- lombia maintains tariff preferences. tors have the opportunity to use Colombia as portunities in the aforementioned countries.Entrepreneurs from the five continents have the possibi- Proexport Colombia, the entity in charge of an export platform to Latin American countries, Finally, Proexport identified that Colombiality to take advantage of Colombia as a platform to export promoting non-traditional exports, investment, such as Peru, Bolivia, and Ecuador. Additiona- provides an export platform towards other regio-agro-industrial products and tourism internationally, has identified se- lly, businesspeople from Belgium, Brazil, China, nal markets, including countries from the CAN veral opportunities to help investors and busi- France, India, Italy, Japan, the Netherlands, Por- (Pere, Ecuador, and Bolivia), from the Northern nesspeople from other countries take advantage tugal, Russia, Singapore, Spain, Switzerland, Triangle (El Salvador, Guatemala, and Hondu- of Colombia as a platform to reach different mar- Turkey, the United Kingdom, and Venezuela ras) and Chile.
  9. 9. 16OFFICE NETWORK Germany Fürstenbergerstrasse 223, 60323. Frankfurt am Main. Tel.: +49 (69) 1302 3832.Ministry of Trade, Industry, and Tourism +506 (2) 231 4933. 28 No. 13A – 15, Piso 7, Bogotá FranceTel.: + 57 (1) 6067676 Guatemala, Honduras and El Salvador 21-23 Boulevard Boulevard Los Próceres 24-69, Zona 75009, París. 2ème Étage.Proexport Colombia 10, edificio empresarial Zona Tel. +33 1 56 03 66 53.Calle 28 No. 13A – 15, Piso 35, Bogotá Pradera, torre 1, oficina 401, Ciudad de Guatemala.Tel.: + 57 (1) 5600100 United Kingdom Tel.: +502 (2) 269 6771 - Fax:Fax: + 57 (1) 5600104 +502 (2) 269 6775. 2 Conduit Street, 6F, LondonCanada W1S 2XB, Londres, Inglaterra.2 Bloor Street West, Suite 1005, Tel.: +44 (0) 207 491 3535 - Fax: Brasil +44 (0) 207 491 4295.Toronto, Ontario, M4W 3E2. Alameda Santos, 1800 andar 10B +1 (416) 363 9225 - Fax: São Paulo, Brasil, CEP 01418+1 (416) 363 0808. Russia 2 0 Tel.: +55 (11) 3171 0165 -United States Fax: +55 (11) 288 2614. Moscow, Russia.Miami China601 Brickell Key Drive, Sui- Chile Embassy of Colombia Guangte 608, Miami, FL 33131. Hua Lu 34, Beijing 100600. Av. Alonso de Córdova 5900,Tel: +1 (305) 374 3144 - Fax: of. 303, Santiago, Chile. Tel.: +86 (10) 6532 9767 - Fax:+1 (212) 922 9115. +86 (10) 6532 9766. Tel.: +56 (2) 366 0577 - +56 (2) 366 0579. York Shanghai140 East 57th, Street 2nd Floor, Ecuador York, N.Y., 10022. Av. 12 de Octubre 1942 y Cordero, South KoreaTel.: +1 (212) 922 9114 - Fax: oficina 1408, torre A, piso 14, Embassy of Colombia, 7th Fl,+1 (212) 922 9115. Edificio World Trade Center. Korea Tourism Tel.: +593 (2) 255 0837 - Fax: Bldg 40, Cheonggyecheon-Washington +593 (2) 250 4077. no, Jung-gu. Seoul.1901 L Street N.W, Suite 700, Tel.: +86 2 720 1369 / 1361.Washington D.C., 20036. PerúTel.: +1 (202) 887 9000 - Fax: Singapore Av. Jorge Basadre 1580+1 (202) 223 0526. San Isidro, Lima. Tel.: +51 (1) 222 1358/59/60 TurkeyMexico - Fax: +51 (1) 222 2074. Inönü caddesi No 24/3 Gümüs-Paseo de la Reforma, 379 piso 6, suyu Taksim, Istanbul.colonia Cuauhtémoc, Ciudad de Venezuela Tel.: +90-212-243 0619 - Fax:México D.F., CP 06500, México. +90-212-243 0696. Av. Francisco de Miranda, edificioTel.: +52 (55) 5533 3760 - Fax: Parque Cristal, torre Oeste, piso (55) 5525 0383. 5, oficina TOP-05-04, urbani- zación Los Palos Grandes. 85, Poorvi Marg, Vasant Vi-The Caribbean Tel.: +58 (21) 2286 6333 - Fax: har, New Delhi, 110057.601 Brickell Key Drive, Sui- +58 (21) 2285 1235. Tel.: +91 (11) 4320 2100 - Fax:te 80, Miami, FL, 33131. +91 (11) 4166 2104.Tel.: +1 (876) 315 4260. Spain C/ Claudio Coello, 8, 28001,Costa Rica, Nicaragua and Panamá Madrid, España.Oficentro La Virgen 2, Edificio 4, piso Tel.: +34 (91) 577 6708 - Fax:2, Pavas, San José, Costa Rica. +34 (91) 577 9736.Tel.: +506 (2) 231 4876 - Fax: