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1. promoción y mercadeo para una entrada exitosa en el mercado canadiense


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1. promoción y mercadeo para una entrada exitosa en el mercado canadiense

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  2. 2. Kisserup International• Established in 1998• Offices in Canada and Europe• Main focus is Export Development• Worked on projects in over 50 countries• Have Canadian, Colombian, Danish, Bajan and Trinidadian staff
  3. 3. Canadian Market PlaceEconomic, Trade & Canada ColombiaInvestment (2011)GDP (billion CAD) $1,720.70 $324.83GDP Per Capita $49,900.00 $7,053.66GDP Growth Rate (%) 2.4 5.9Inflation (%) 2.9 3.4Unemployment (%) 7.4 10.8Foreign Direct Investment into $1 (million) $1,685 (million) Sources include: Statistics Canada, IMF
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  5. 5. Population by Province Estimates of population, Canada, provinces and territories Source: Statistics Canada. Table 051-0005 - Estimates of population, Canada, provinces and territories, quarterly (persons), CANSIM (database).
  6. 6. Canadian Consumer TrendsConsumer prices rose1.3% in the 12 monthsto July, following a1.5% gain in June.Higher prices for thepurchase of passengervehicles, foodpurchased fromrestaurants, meat andelectricity were majorfactors in the increaseof the July ConsumerPrice Index (CPI). Source:
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  8. 8. Labelling in dual languages
  9. 9. Temperature
  10. 10. Winter Seasons FallSummer Spring
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  12. 12. I am Canadian!
  13. 13. Business Etiquette Source:
  14. 14. Trade Flows
  15. 15. Major ExportsMajor Exports from Colombia to Canada Major Exports from Canada to Colombia 2011 2011 Products Products (CAD Million) (CAD Million) Coffee 212,493 Wheat 210,493 Coal 168,829 Leguminous Vegetables 68,812 Crude Oil 146,499 Potassium Chloride 48,870 Banana 68,971 Newsprint 35,538 Flowers 68,176 Parts of boring and 33,464 sinking machinery Sugar 21,172 Preparations of noncrude 26,036 oils
  16. 16. Canadian Investment in ColombiaColombia is the fifth largest recipient of Canadian investment in Central and South America
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  18. 18. What is an HS/TARIFF CODEThe classification of products is based on the Harmonized System (HS) developed and maintained bythe World Customs Organization (WCO). The HS is structured upon a six-digit nomenclature and thefirst six digits can be broken down into three parts. The following provides a description with anexample for dried papayas:Code Product Description08 EDIBLE FRUIT AND NUTS; PEEL OF CITRUS FRUIT OR MELONS0813 Fruit, dried, other than that of headings 0801 to 0806; mixtures of nuts or dried fruits of this chapter0813 40 -Other fruit0813 40 50 --Papaws (papayas)
  20. 20. INCOTERMS 2010
  21. 21. Legal SystemCanada has two legal systems that are very distinct:
  22. 22. Contract LawA contract is an agreement that the law will enforce. In Canada, contract law is mostly“judge made”. None of the provinces exceptQuebec have fully codified their contract law into legislation. Instead, it derives fromEnglish common law and continues to evolve incrementally in judicial decisions. Source: FITT Legal Aspects of International Trade
  23. 23. Validity of the ContractA contract may be validly created but could beconsidered invalid or unenforceable. The mostcommon grounds for an invalid contract are:•Fraud•Duress•Gross unfairness•Undue influence•Illegality•Incapacity of the parties
  24. 24. Meeting International Standards Every exporter needs to know the standards of each market in eachcountry. Below are links to begin your research to discover the regulatory standards
  25. 25. Meeting Canadian StandardsThe following is a list of Canadian Government departments that may provide useful information about the Canadian standards and regulatory requirements:
  26. 26. HACCP Source: system/haccp/eng/1346306502207/
  27. 27. Organic• As of June 30, 2009, the Organic Products Regulations require mandatory certification• Certification Bodies Providing Organic Certification Services Under the Canada Organic Regime products/certification-and-verification/certification- bodies/eng/1327860541218/1327860730201• The Canada Organic Trade Association provides useful industry trend information -
  28. 28. Organic Trends
  29. 29. Gluten Free TrendSin Gluten
  30. 30. One size does not fit all SIZE
  31. 31. hn en Canadian Borderh o sm r ri en The Canada Border Services Agency (CBSA) ensures the e security and prosperity of Canada by managing the access of people and goods to and from Canada. From outside Canada call 204-983-3500 or 506-636-5064. Agents are available Monday to Friday (08:00 - 16:00 local time / except holidays). E-mail us at for general questions about our services and programs.
  32. 32. Colombia – Canada FTA
  33. 33. CERTIFICADO DE ORIGENTratado de Libre Comercio entre Canadá y Colombia
  34. 34. Professional Services
  35. 35. Colombia – Canada FTAThe FTA enhances and supports Canadian investment in Colombia by:• Promoting two-way investment flows through reciprocal commitments;• Offering Canadians the right to establish, acquire and operate investments in Colombia on equal footing with their Colombian counterparts;• Protecting against unlawful expropriation;• Safeguarding Canadian investments through nondiscriminatory treatment;• Providing investors access to international arbitration to resolve disputes.
  36. 36. Colombia – Canada FTA
  37. 37. Colombia - Canada Information about the FTA can be found on Foreign Affairs and International Trade Canada’s website - acc/colombia-colombie/index.aspx?view=d
  38. 38. Gracias!Kisserup International Trade Roots