1. Introduction to the
EU market
Identify EU markets
EU Market entry garments
CBI-Inexmoda-Proexport
Medellin 4 August
Cali 5 August
Bogota 6 August
By Josephine Koopman

2. Welcome
Centre for the Promotion of
Imports from developing countries
| August, 2014
2

3. Introduction: Josephine Koopman
Since 1990 in garment industry
• Sourcing and buying manager for different brands (e-
commerce)
• Garment expert CBI
• Modana-Laimbock (Importer)
• Hema (Department store)
• Foxy Fashion (Chain store)
• Vero Garments (Factory in Zimbabwe)
Education
- Free University of Amsterdam,
- Technical school for the garment industry (nowadays
AMFI Amsterdam Fashion Institute)
3
Centre for the Promotion of
Imports from developing countries
| August, 2014

4. Our goal for this session
Understand the basics of the European Union
markets
And
Identify EU target markets
CBI| José Koopman 4

5. EU market access training lay-out
9.00-­‐9.30
Introduc/on
Introduc/on
of
the
par/cipants
The
European
market
Trade
channels:
Players,
margins
and
fashion
cycle
(part
1)
10.30-­‐11.00
Coffee/tea
break
11.00-­‐12.30
Trade
channels:
Players,
margins
and
fashion
cycle
(part
2)
Sourcing
strategies
of
EU
buyers,
industry
trends:
treats
or
opportuni/es?
12.30-­‐13.30
Lunch
13.30-­‐14.30
Introduc/on
CBI
and
new
Body
wear
programme
Tes/monial
14.30-­‐15.00
Coffee/tea
break
15.00-­‐16.00
Discussion
–
Applica/on
form
Centre for the Promotion of
Imports from developing countries
| August, 2014
5

6. Introduction participants
•Name
•Company (name and main product group)
•Function (job)
•Expectations of this training
What do you want to learn?
Centre for the Promotion of
Imports from developing countries
| August, 2014
6

7. EU Apparel market: an introduction
1. The European Union
2. Facts & Figures
3. Differences
CBI| José Koopman 7

8. Your experience: who is exporting to Europe?
CBI| José Koopman 8

9. CBI| José Koopman 9

10. The European Union
The European internal market:
One market without internal frontiers, with a common external
customs policy
No Internal frontiers and free movement of
Persons
Goods
Services
Capital
CBI| José Koopman 10

11. History of the European Union, founding members
CBI| José Koopman 11

12. CBI| José Koopman 12
Today
EU
28
member
states/28
markets

13. Euro zone since 2002
CBI| José Koopman 13
http://en.wikipedia.org/
Eurozone 2014
Opt out
Obliged
Using without agreement
Outside EU using Euro

14. Politics per Country versus EU
CBI| José Koopman 14

15. EU Consumer market
CBI| José Koopman 15
popula&on
2014
EU
505,000,000
China
1,363,710,000
US
317,814,000
Colombia
45,745,783
Germany
80,716,000

16. Selecting priority countries for export
Key statistics to check include:
- Imports of the product groups in which you are interested
- Which countries import most of these products
- Which countries supply most of these products
- How important are developing countries in the supply
- What are the growth rates, by volume and value
CBI| José Koopman 16

17. Facts & Figures
http://exporthelp.europa.eu go to statistics
CBI market research
CBI| José Koopman 17

18. CBI| Josephine Koopman| 8-2014
Present EU Market Potential:EU apparel
consumption* by product group, in € million
Data source: Eurostat 2013 (Prodcom)

19. Outerwear consumption per country
Source Sippo 2013
ç
ç
ç

20. Fact & Figures: EU Apparel consumption
CBI| José Koopman 20
Data source: Eurostat (Prodcom) 2013/cbi market research

21. Apparel import 2008-2012
CBI| José Koopman 21

22. CBI| José Koopman 22
Source: the Economist Intelligence Unit
1.1
EU economy forecast

23. Apparel import per country
CBI| José Koopman 23

24. EU knitted and woven garments Leading suppliers
CBI| José Koopman 24

25. EU body wear Leading suppliers
CBI| José Koopman 25

26. CBI| José Koopman 26
Export performance of the Colombian Underwear &
Lingerie sub-sector
Source
marketshare

27. EU sports wear Leading suppliers
CBI| José Koopman 27

28. EU major trade hubs
CBI| José Koopman 28

29. Facts
China remains biggest supplier of woven and knitted garments
Germany: biggest importer, high quality and reliability
Imports from Eastern European Countries
Italy: Major importer and exporter of apparel
Fashionable and innovative products
Imports from Eastern European Countries
Relatively low-priced products.
France
Exports (is biggest in sportsclothing)
Fashionable and innovative products
French brands are sold throughout Europe
CBI| José Koopman 29

30. EU Apparel market: an introduction
1. The European Union
2. Facts & Figures
3. Differences
CBI| José Koopman 30

31. CBI| José Koopman 31
3. Europe Differences

32. CBI| José Koopman 32
UK
64 million
France
66 million
Spain
46
million
Holland
17 million
Germany
81 million
Italy
60 million
Greece
11 million
Belgium
11 million
Europe
Poland
39 million

33. European Languages
CBI| José Koopman 33

34. Religions
CBI| José Koopman 34

35. CBI| José Koopman 35
Catholic Christianity
Protestant
Christianity
Orthodox
Christianity
Sunni Islam
Source http://www.zonu.com/

36. Centre for the Promotion of
Imports from developing countries
| Mrs. J. Koopman www.koopman-
36
Fashion in France

37. Centre for the Promotion of
Imports from developing countries
| Mrs. J. Koopman www.koopman-
37
Fashion in Germany

38. Material requirements
CBI| José Koopman 38

39. Material requirements
CBI| José Koopman 39
Material requirements

40. 28 business cultures- Eu divided in 4 regions
CBI| José Koopman 40
North Europe
West Europe
South Europe
East Europe

41. Business Culture
CBI| José Koopman 41
North
Ok
to
say
No
Time
is
Money
Less
formal
Offer
West
Ok
to
say
No
Time
is
Money
Formal
Offer
South
Less
direct
communica/on
Rela/on
important
Status
Trust
before
business
starts
East
Less
direct
communica/on
Rela/on
important
Status
Transi/on
older
genera/on
to
younger
genera/on

42. EU Apparel market in short
1. The European Union
2. Facts & Figures
3. Differences
CBI| José Koopman 42

43. Ways to focus
- Choose cultural region
- Choose country
- Choose a trade channel
- Choose product group
- Choose market segment- high/mid/low
- Choose nice market – special product, fair trade ……
CBI| José Koopman 43

44. Our goal for this session
Understand the basics of the European Union
markets
And
Identify EU target markets
CBI| José Koopman 44

45. Thank you for your attention!
Any questions?
Josephine Koopman, CBI