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Enterprise  2 . 0 ©  Tom  Purves   Peter Parycek Donau-Universität Krems
5  IT -Trends 1) Virtualization Cloud  Computing Cloud  Storage Client  Virtualization 2) Workplace Client Mobile  Connectivity User Interface Innovation 3) Data, Information & Knowledge Unified Communication Semantic Web Social Media & Networks 4) Security 5) Sourcing Cf. Bruno Messmer, Swisscom IT Services AG
1)  Social  Media  &  Networks ©  Tom  Purves
http://theconversationprism.com /
Enhancer # 1 Internet & Social Media Increased   Use & Network Effect
01/10/10 Enhancer # 2 T oo ls
Enhancer # 3 Net Generation
http://www.personalizemedia.com/the-count /
Social Media & Networks have  passed   the tipping point! http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic
World domination  of  Facebook http://www.vincos.it/wp-content/uploads/2010/06/wmsn-01-10.png
Facebook   demographic  facts  (Austria)
Online social networks, Mar 19th 2008, from The Economist print edition
2)  Paradigma  Shift ©  Tom  Purves
New   Paradigm … ,[object Object],[object Object],[object Object]
Hierarchy   vs.   Network
vs
vs
vs
Motivation for participation … ,[object Object],[object Object],[object Object],[object Object],[object Object],01/10/10 Source:  The Contribution Revolution: Letting Volunteers Build Your Business, H BR 10/08
3) Enterprise  2 . 0 ©  Tom  Purves
Key Data  Points ,[object Object],[object Object],[object Object],[object Object]
Potential  Benefits  of E2.0 Fostering Innovation Information Discovery Maintaining Knowledge Productivity Fostering Collaboration Expertise Location More Transparency Modern Workplace http://www.zdnet.com/blog/hinchcliffe/enterprise-20-what-do-we-know-today-about-moving-our-organizations-into-the-21st-century/1032
E2.0 Technical  Overview http://www.fredcavazza.net/files/Q3-07/Enterprise20.jpg
Strategic  Applications Operations / IT / Back Office Line of Business Customer Service Sales Marketing Product Development Online  Community Enterprise 2.0 Crowd Sourcing Crowd Sourcing Cloud API, SaaS Mashups http://www.zdnet.com/blog/hinchcliffe/using-web-20-to-reinvent-your-business-for-the-economic-downturn/223
Enterprise 2.0  Landscape http://www.zdnet.com/blog/hinchcliffe/
 
What to  consider  … ,[object Object],[object Object],Technical  Factors ,[object Object],[object Object],Cultural  Factors ,[object Object],[object Object],Functional  Factors Source:  Joey Bernal
Phase 1:  Communicate Wiki Blog Forum Employees Customers Partners Source:  Joey Bernal
Phase 2:  Collaborate Network Discovery Information Sharing Expert Location Employees Customers Partners Communities Source:  Joey Bernal
Phase 3:  Innovate Reviews Crowdsourcing User Generated Content Employees Customers Partners Communities Support Activities Source:  Joey Bernal Feedback & Ideas  Tagging
Implementation  Framework Source: Ross Dawson
External Guidelines Be yourself, speak in the  first person Respect  copyrights  & faire use laws Be  respectful Don‘t let it  interfere with your work Add value, be honest Protect confidential & proprietary  information Practice personal  responsibility Source:  Joey Bernal
4)  Enterprise  2 . 0 :   Cases ©  Tom Purves
IBM  2.0  ;-) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video-training  B2B :  ,[object Object],[object Object],[object Object],[object Object],Source:  Service 2.0, H BR 09/2010
Community portal:  B2B ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Service 2.0, H BR 09/2010
Community portal:  B2C ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collaboration  (Models) 01/10/10 Gary P. Pisano, Roberto Verganti : Which Kind of Collaboration Is Right for You? HBR 12/08
Source: Mark Fidelmann & Mike Puterbaugh  http://www.mindtouch.com/
Innovation community  (B2C) 01/10/10 ,[object Object],[object Object],[object Object],[object Object]
Innovation community  (B2C) CSR   +   Innovation   +  Participation
R&D   Innovation mall 01/10/10 ,[object Object],[object Object],[object Object]
Collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Wikinomics
 
Dr. Peter Parycek, MSc Center for E-Government, Danube University Krems [email_address] +43 2732 893-2312 http://www.donau-uni.ac.at/egov http://digitalgovernment.wordpress.com/   http://linkedin.com/parycek http://www.slideshare.net/parycek http://twitter.com/parycek   01/10/10
References : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendation s  Enterprise 2.0
Recommendations Social Media & Networks

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Enterprise 2.0

  • 1. Enterprise 2 . 0 © Tom Purves Peter Parycek Donau-Universität Krems
  • 2. 5 IT -Trends 1) Virtualization Cloud Computing Cloud Storage Client Virtualization 2) Workplace Client Mobile Connectivity User Interface Innovation 3) Data, Information & Knowledge Unified Communication Semantic Web Social Media & Networks 4) Security 5) Sourcing Cf. Bruno Messmer, Swisscom IT Services AG
  • 3. 1) Social Media & Networks © Tom Purves
  • 5. Enhancer # 1 Internet & Social Media Increased Use & Network Effect
  • 7. Enhancer # 3 Net Generation
  • 9. Social Media & Networks have passed the tipping point! http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic
  • 10. World domination of Facebook http://www.vincos.it/wp-content/uploads/2010/06/wmsn-01-10.png
  • 11. Facebook demographic facts (Austria)
  • 12. Online social networks, Mar 19th 2008, from The Economist print edition
  • 13. 2) Paradigma Shift © Tom Purves
  • 14.
  • 15. Hierarchy vs. Network
  • 16. vs
  • 17. vs
  • 18. vs
  • 19.
  • 20. 3) Enterprise 2 . 0 © Tom Purves
  • 21.
  • 22. Potential Benefits of E2.0 Fostering Innovation Information Discovery Maintaining Knowledge Productivity Fostering Collaboration Expertise Location More Transparency Modern Workplace http://www.zdnet.com/blog/hinchcliffe/enterprise-20-what-do-we-know-today-about-moving-our-organizations-into-the-21st-century/1032
  • 23. E2.0 Technical Overview http://www.fredcavazza.net/files/Q3-07/Enterprise20.jpg
  • 24. Strategic Applications Operations / IT / Back Office Line of Business Customer Service Sales Marketing Product Development Online Community Enterprise 2.0 Crowd Sourcing Crowd Sourcing Cloud API, SaaS Mashups http://www.zdnet.com/blog/hinchcliffe/using-web-20-to-reinvent-your-business-for-the-economic-downturn/223
  • 25. Enterprise 2.0 Landscape http://www.zdnet.com/blog/hinchcliffe/
  • 26.  
  • 27.
  • 28. Phase 1: Communicate Wiki Blog Forum Employees Customers Partners Source: Joey Bernal
  • 29. Phase 2: Collaborate Network Discovery Information Sharing Expert Location Employees Customers Partners Communities Source: Joey Bernal
  • 30. Phase 3: Innovate Reviews Crowdsourcing User Generated Content Employees Customers Partners Communities Support Activities Source: Joey Bernal Feedback & Ideas Tagging
  • 31. Implementation Framework Source: Ross Dawson
  • 32. External Guidelines Be yourself, speak in the first person Respect copyrights & faire use laws Be respectful Don‘t let it interfere with your work Add value, be honest Protect confidential & proprietary information Practice personal responsibility Source: Joey Bernal
  • 33. 4) Enterprise 2 . 0 : Cases © Tom Purves
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Collaboration (Models) 01/10/10 Gary P. Pisano, Roberto Verganti : Which Kind of Collaboration Is Right for You? HBR 12/08
  • 39. Source: Mark Fidelmann & Mike Puterbaugh http://www.mindtouch.com/
  • 40.
  • 41. Innovation community (B2C) CSR + Innovation + Participation
  • 42.
  • 43.
  • 44.  
  • 45. Dr. Peter Parycek, MSc Center for E-Government, Danube University Krems [email_address] +43 2732 893-2312 http://www.donau-uni.ac.at/egov http://digitalgovernment.wordpress.com/ http://linkedin.com/parycek http://www.slideshare.net/parycek http://twitter.com/parycek 01/10/10
  • 46.
  • 47. Recommendation s Enterprise 2.0

Editor's Notes

  1. http://www.flickr.com/photos/thomaspurves/522157472/ Thanks to Thomas Purves, who wrote on his flickr wall „ Makes me think of Enterprise 2.0” - seen on the walls of the MoMA (On the left side “Closed Enterprise 1.0 in a silo”; On the right side “open enterprise 2.0”)
  2. Cf. Bruno Messmer (Swisscom IT Services AG) „IT Megatrends und Ihre Bedeutung für Geschäft und Gesellschaft“
  3. http://www.flickr.com/photos/thomaspurves/522157472/
  4. http://theconversationprism.com/
  5. Driver/enhancer/motivator http://www.flickr.com/photos/splorp/4151207/sizes/l/
  6. http://www.flickr.com/photos/36040317@N02/3621999401/
  7. http://www.flickr.com/photos/will-lion/2670366345/sizes/o/
  8. http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic
  9. http://www.vincos.it/wp-content/uploads/2010/06/wmsn-01-10.png
  10. http://www.thomashutter.com/index.php/2010/01/facebook-demographische-zahlen-deutschland-schweiz-osterreich-per-31-01-2010/
  11. http://www.flickr.com/photos/thomaspurves/522157472/
  12. http://epub.oeaw.ac.at/?arp=0x0022053f http://www.nzz.ch/nachrichten/kultur/literatur_und_kunst/ordnung_und_unordnung_des_wissens_1.4941730.html
  13. Most contribution systems offer no financial compensation to contributors. In fact, payment can destroy participation by undermining a sense of collaboration and trust. Rather, they rely on motivations intrinsic to humanity—or involve contributions that require no motivation at all, because the user contributes without realizing it. I’m contributing?  Some systems collect participants’ resources or data as a by-product of things people are doing for other purposes. As shoppers buy from Amazon, they automatically contribute to its recommendation engine, which suggests products based on the ratings and purchase decisions of other customers. Practical solutions.  In some systems, participants contribute in order to get reasonably immediate rewards. For example, the site Del.icio.us enables users to organize their bookmarks of websites. A by-product of this activity is that, when aggregated, the bookmarks produce an index to the web that is valuable to others. Social reward.  Many systems provide the benefits of interaction with others: being part of a community with a common interest, generating business prospects, getting a date—the drivers behind social networks like Facebook and LinkedIn. Reputation.  Contribution can be sparked by a desire for public recognition, like Amazon’s badge for a “top 1,000 reviewer,” or for the admiration of peers: Wikipedia articles carry no authorship credit, yet authors earn the respect of other contributors. Self-expression.  Many user contribution systems thrive on individuals’ desire to air their thoughts, opinions, or creative expression, with the possibility of real-time feedback from users—witness the six million videos on YouTube. Altruism . Why would a person write a glowing online review of a restaurant—when it may become harder to get a table if others act on the opinion? Some people want to help local diners or reward superb restaurant owners. Others simply want the truth to be heard.
  14. http://www.flickr.com/photos/thomaspurves/522157472/
  15. Sources: Forrester, APC, Hinchcliffe & Co, http://www.zdnet.com/blog/hinchcliffe/enterprise-20-finding-success-on-the-frontiers-of-social-business/744
  16. http://www.zdnet.com/blog/hinchcliffe/enterprise-20-what-do-we-know-today-about-moving-our-organizations-into-the-21st-century/1032
  17. http://www.fredcavazza.net/files/Q3-07/Enterprise20.jpg
  18. http://www.zdnet.com/blog/hinchcliffe/using-web-20-to-reinvent-your-business-for-the-economic-downturn/223
  19. Joey Bernal, „Web 2.0 & Social Networking for the Enterprise“, p. 232
  20. (pl. forums/fora)
  21. http://implementingenterprise2.com/IE2_framework.pdf http://www.amazon.com/gp/product/1441486909?ie=UTF8&tag=advancedhumantec&linkCode=as2&camp=1789&creative=9325&creativeASIN=1441486909
  22. http://www.flickr.com/photos/thomaspurves/522157472/
  23. http://www.zdnet.de/itmanager/tech/0,39023442,39147673,00.htm
  24. http://www.groundswelldiscussion.com/groundswell/awards2009/detail.php?id=119
  25. Mystarbucksidea.com http://www.socialmedia.org/blog/my-starbucks-idea-generates-70000-ideas-in-its-first-year/
  26. http://www.flickr.com/photos/fidelman/ Mark Fidelmann & Mike Puterbaugh http://www.mindtouch.com/
  27. http://www.freshnetworks.com/case-studies/support-communities http://www.itbusinessedge.com/cm/blogs/all/customers-in-control-at-dells-ideastorm/?cs=11673 http://money.cnn.com/2008/09/03/technology/fortt_dell.fortune/ Twitter@DellOutlet : generated more than $2 million in revenue.
  28. http://www.openplanetideas.com/how-can-sony-technology-be-used-to-address-environmental-challenges/inpiration/
  29. allowing these companies to tap the talents of a global, scientific community without having to employ everybody full time.
  30. http://allamericaninvestor.blogspot.com/2009/03/goldcorp-gg-twelve-times-your-money-in.html Source: Wikinomics Rob McEwen, CEO of Goldcorp Inc. turned his underperforming $100 Mio company into a $9 Bio juggernaut: searched for new deposits of gold. They found deposits of new gold, as much as thirty times the amount Goldcorp was currently mining. Its own geologists struggled to give an exact estimate of the gold’s value and exact location. When he came across the concepts of Linus Torvalds, he launched the open “Goldcorp Challenge” with a total of $750 K prize money to participants with the best methods and estimates. “ There were capabilities I had never seen before in the industry”. Now he estimates the collaborative process shaved two to three years off their exploration time.