Territorial Marketing  Car Park as Image Tool Parking des Célestins, Lyon (France)
Parkings take part to image building <ul><li>While entering a city, big or small, visitors are often confronted first to a...
Lyon’s own signs
First emotion from the nice square outside
Celestins Car Park entrance
Picture show in the lobby
View from the entrance down
Somewhere in the middle
Even a bicycle race goes through Video: Free Lyon VTT race
Other examples
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Image building Lyon car parks

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In Lyon, even car parks participate to the town's image ...

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  • Sujet qui ouvre des nouvelles pistes pour la définition de politiques de développement : du terrain à la planète
  • Image building Lyon car parks

    1. 1. Territorial Marketing Car Park as Image Tool Parking des Célestins, Lyon (France)
    2. 2. Parkings take part to image building <ul><li>While entering a city, big or small, visitors are often confronted first to a car park. </li></ul><ul><li>And most of the time such places don’t generate positive emotions … </li></ul><ul><li>Lyon decided to go its own way in collaborating with well known artists to design and animate its car parks. </li></ul><ul><li>Lyon’s car parks have become places to visit … </li></ul><ul><li>The tourist office organizes tours to visit them. </li></ul><ul><li>Let’s take a tour to the Parking des Célestins … </li></ul>
    3. 3. Lyon’s own signs
    4. 4. First emotion from the nice square outside
    5. 5. Celestins Car Park entrance
    6. 6. Picture show in the lobby
    7. 7. View from the entrance down
    8. 8. Somewhere in the middle
    9. 9. Even a bicycle race goes through Video: Free Lyon VTT race
    10. 10. Other examples

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