Couponspy Christmas Ecommerce Survey 2013

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This survey was conducted with 500 Indian people to analyse the shopping habits, specifically the online shopping habits, during the festive season.

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Published in: Marketing, Spiritual, Business
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Couponspy Christmas Ecommerce Survey 2013

  1. 1. COUPONSPY CHRISTMAS ECOMMERCE SURVEY 2013 What is the average shopping behaviour of Indians during the festive season?
  2. 2. GOALS OF THE SURVEY With this survey CouponSpy aimed to determine the shopping behaviour of Indians during the Christmas period, in particular, their online shopping behaviour. The results are published in the following categories: 1. 2. 3. 4. 5. Online/Offline Shopping Finance Products purchased Comparisons between genders and religions Fun facts 2 Christmas Facts & Figures 2013
  3. 3. ONLINE/OFFLINE SHOPPING 3 Christmas Facts & Figures 2013
  4. 4. MOST INDIAN PEOPLE BUY CHRISTMAS GIFTS Answer in percentage 90 85 80 70 60 50 40 30 20 15 10 0 Yes Christmas Facts & Figures 2013 No 4
  5. 5. MOST INDIAN PEOPLE BUY BETWEEN 1 – 5 GIFTS Answers in percentage 1-5 68 5 - 10 21 10 - 20 7 More than 20 4 0 20 40 60 80 5 Christmas Facts & Figures 2013
  6. 6. FRIENDS AND FAMILY ARE THE TOP RECIPIENTS OF CHRISTMAS GIFTS Indicated in percentage 80 70 68 67 60 50 40 30 20 10 19 6 4 6 0 6 Christmas Facts & Figures 2013
  7. 7. MOST PEOPLE DO NOT HAVE TROUBLE DECIDING ON THEIR PARTNERS GIFT Answers in percentage Very Difficult 9 Difficult 20 Neutral 33 Easy 19 Very Easy 20 0 5 10 15 20 25 30 35 7 Christmas Facts & Figures 2013
  8. 8. DECEMBER IS THE TIME TO DO CHRISTMAS SHOPPING FOR MOST PEOPLE Indicated in percentage 70 58 60 50 40 30 30 20 10 4.5 3 1 2.5 0 After 6 Months 3 Months 2 Months In Previous Before Before Before December Christmas Christmas Facts & Figures 2013 A Few Days Before Christmas 8
  9. 9. BETTER PRICES IS THE TOP REASON FOR ONLINE SHOPPING Answers are in percentage 80 71 68 70 60 50 45 50 40 30 20 10 0 35 30 27 26 14 13 6 2 9 Christmas Facts & Figures 2013
  10. 10. MONEY MATTERS 10 Christmas Facts & Figures 2013
  11. 11. THE VAST MAJORITY SPEND BETWEEN RS 1000 AND RS 10 000 Answers in percentage Rs 30 000 - 50 000 2 Rs 20 000 - 30 000 3 Rs 10 000 - 20 000 10 Rs 1000 - 10 000 53 0 10 20 30 40 50 60 11 Christmas Facts & Figures 2013
  12. 12. THE MAJORITY OF RESPONDENTS WILL SPEND MORE WHEN COMPARED TO LAST YEAR More Less 32% 68% 12 Christmas Facts & Figures 2013
  13. 13. THE MOST MONEY FOR CHRISTMAS GIFTS WILL BE SPENT ON FRIENDS Answers are in percentage of respondents 35 30 25 20 15 10 5 0 29 27 20 15 7 0.5 2 13 Christmas Facts & Figures 2013
  14. 14. PRODUCTS PURCHASED 14 Christmas Facts & Figures 2013
  15. 15. THE FAVOURITE ONLINE STORES FOR INDIAN CONSUMERS Results in percentage of users FlipKart 83 SnapDeal 37 eBay.in 34 Myntra 29 HomeShop18 28 Jabong 25 Yebhi 11 Other 9 0 Christmas Facts & Figures 2013 20 40 60 80 100 15
  16. 16. THE BUYERS GUIDE FOR CHRISTMAS GIFTS Answers in percentage Clothing/Shoes/Accessories Electronics Jewellery & Watches Items for Home Cosmetics/Fragrances CDs/Books/Blu-Rays Food/Sweets Toys Voucher/Cash Tickets Consoles & Games Other 63 58 29 25 18 18 17 17 14 11 11 1 0 10 20 30 40 50 60 70 16 Christmas Facts & Figures 2013
  17. 17. WHERE DO YOU BUY YOUR CHRISTMAS GIFTS? Respondents could choose more than one answer 60 54 54 50 40 30 22 20 10 5 1 0 In Stores Online using PC Online using Mobile Online using Tablet Other 17 Christmas Facts & Figures 2013
  18. 18. THE CHRISTMAS GIFT WISH LIST Answers in percentage Electronics Clothing/Shoes/Accessories Jewellery & Watches Vouchers/Cash Items for Home Cosmetics/Fragrances Food/Sweets CDs, Books and Blu-Rays Tickets Consoles & Games Toys Other 64 53 31 27 23 18 15 12 11 9 8 1 0 10 20 30 40 50 60 70 18 Christmas Facts & Figures 2013
  19. 19. COMPARISONS 19 Christmas Facts & Figures 2013
  20. 20. MEN AND WOMEN HAVE THE SAME TOP 3 GIFTS IN THEIR WISH LIST Answers in percentage 80 70 60 50 40 30 20 10 0 75 64 49 29 1515 88 13 36 30 20 44 34 25 26 12 1110 1 14 5 20 Male Christmas Facts & Figures 2013 Female
  21. 21. COMPARE WHERE MEN AND WOMEN BUY THEIR CHRISTMAS GIFTS Answers in percentage 39 Online Using Computer 59 74 In Stores 46 22 23 Online Using Mobile 3 Online Using Tablet 6 1 1 Other 0 20 Female Christmas Facts & Figures 2013 40 Male 60 80 21
  22. 22. COMPARE WHICH GIFTS MEN AND WOMEN BUY 1 1 Other Items for the Home Food/Sweets Cosmetics/Fragrances Jewellery & Watches Toys Clothing/Shoes/Accessories Voucher/Cash CDs/Books/Blu-Rays Tickets Electronics Consoles & Games 17 18 14 28 24 17 17 29 32 28 59 14 14 17 19 4 14 28 69 911 0 Female 20 72 40 60 80 Male 22 Christmas Facts & Figures 2013
  23. 23. FUN FACTS 23 Christmas Facts & Figures 2013
  24. 24. MANY WESTERN CHRISTMAS TRADITIONS ARE APPARENT IN INDIA Answers in percentage Gifts 61 Helping others 40 Meals with loved ones 35 Decorating 34 The Tree 21 Carols 20 Mass 20 Clay Lamps 12 Mistletoe 3 Other 4 0 Christmas Facts & Figures 2013 10 20 30 40 50 60 70 24
  25. 25. MEMBERS FROM ALL RELIGIONS BUY GIFTS Answers in percentage 120 100 Christian 100 97 Muslim Hindu Buddhist 84 80 67 60 33 40 16 20 3 0 0 Yes No 25 Christmas Facts & Figures 2013

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