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An engagement brochure that I designed during my internship

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  1. 1. Strategic Marketing Sciences (SMS) is a consumer analytics company, specializing in the expert development and application of advanced analytics to real-world business issues, including marketing mix modeling, strategic pricing, loyalty modeling, assortment analytics, survey research & other techniques designed to measure marketing effectiveness & consumer behavior.The SMS advanced analytic team has been dedicated to the development and deployment of marketing mix, pricing and assortment analytics for an average of 17 years. We do not outsource any portion of our model development or execution because we firmly believe that experienced U.S.-based industry experts are required to execute, monitor and manage every step of the project. Our technical team continuously provides updates of interim findings and major developments to the client facing team, which in turn ensures the client is aware of the direction of the results. Strategic Marketing Sciences255270252095Delivering Business Innovation85329789940128380578841612SERVICES To provide retailers and manufacturers with a measurable and significant return on their investment, SMS develops a range of custom and complex models for analyzing significant datasets. Our predictive models in turn serve as the analytic engine at the core of our strategic recommendations to our clients.Clients typically contact us with requests such as… 260 Newport Center Drive, Ste 100, Newport Beach, CA 92660Direct (949) 230-6533 | Fax (949)<br />7769860180353 <br />Step (i) Strategic Business Assessmenta. Knowledge transfer and business assessmentStep (ii) SMS Team Selection and Deploymenta. Modelingb. Strategyc. Implementation & trainingStep (iii) Project Design & Executiona. Strategic requirementsi. Analytics & modeling:1. Technical design2. Strategic, actionable hypothesis development3. Data and model-driven hypothesis testingii. Strategy & business analysisiii. Integration & change managementiv. User support and trainingb. Measurement of program effectivenessc. Final project ROI assessment based on implemented changes 8075778536812<br />7924800409575SMS Methodology<br />Analytically Driven Consumer StrategiesQuote from the CEO“SMS Helped us achieve a revenue XXX Million dollars”. A mini case study8229600742950Delivering Business Innovationa total end-to-end solution designed for your unique needs.Phase 1:OPPORTUNITY IDENTIFICATIONCross-Functional, Cross-Hierarchical WorkshopsTeams Identify Opportunities Alongside Xavor ExpertsL1-L2-L3Stakeholder Interviews Customer & Vendor InterviewsIdea Generation MethodsTypes of Innovation Phase 2:ANALYSIS & SCREENINGMarket Research & AnalysisBenchmarking Financial AnalysisRoot-Cause Analysis Simulations & Statistical AnalysisIndustry CompetitivenessBusiness Case DevelopmentPhase 3: IMPLEMENTATIONSelect Projects for the Innovation Project PortfolioEstablish Prioritization Method Develop Project Plans Define DeliverablesDefine Timing & Resource Requirements<br /><ul><li>SMS CLIENTS…Scholar Practitioner Model…..Through our partnerships with a number of industry leading research firms, SMS offers our clients a broad range of analytical services. We are privileged to work with the following providers of research services:1. E-Rewards Market Research2. Consumer Perspectives3. Knowledge Networks4. Peel Market ResearchCurrent clients include Johnson & Johnson, Sara Lee, ConAgra, Jamba Juice, WD-40 and Mars Food, U.S.SMS SERVICE MODEL AND CLIENT STRATEGY TEAMOur team of strategists, modelers and senior consultants, design, execute and deliver all client projects. Additionally, through a number of major strategic partnerships with leading industry experts, we are able to offer our clients and their brands unprecedented insight and strategic support across a range of issue areas.Mike Ferrara: Executive Consultant28 years experience in consumer analytics and modeling Senior Vice President, Marketing & Strategy, Coty U.S.A.Director of Category Management, UnileverJim Hirshfield: Senior Advisor and Project Manager10+ years experience in consumer analytics and modeling4 years with IRI as Vice President of Retail Loyalty Analytics and Analytic Insights Advanced analytic design, analysis, consulting, and team managementTodd Kirk: Analytics and Modeling Expert 20 years of advanced analytics, modeling and forecastingIndustry leading expertise in the area of store level and consumer choice modeling4 years with IRI, Senior Vice President / Custom ModelingDoug Pierce: Senior Consultant28-year veteran of consumer packaged goods research and consulting with AC Nielsen CompanyExpertise in marketing strategy, organizational communication and effectiveness, maximizing research spending ROI Leading presenter at major industry events, including FMI, NACDS and Nielsen 360 conferenceHoss Tabrizi: Senior Advisor and Executive Sponsor23 years of CPG manufacturer and retailer pricing strategy development/execution 8 years with IRI, Senior Vice President of Pricing Strategy & Analytics Country Manager Advanced Analytics, AC Nielsen South AfricaSMS PARTNERSHIPS